The following terms are used within the Media/Advertising Opportunities segment of SRDS digital media listings. These media/advertising terms will appear in a listing when the publisher offers related advertising or sponsorship opportunities.
Interactive Marketing Units (IMUs)
The standard online ad unit sizes endorsed by the Interactive Advertising Bureau (IAB) to reduce the need to create several assets of a similar size for different publishers. Interactive Marketing Units include a mix of original standard banner and button ad units as well as pop-ups, rectangles, leaderboards, interstitials, etc.
Online ads that contain motion, sounds, or video and usually use Java or Flash to enhance the viewer's experience.
Played before, during or after the streaming video content that the consumer has requested. This format is frequently used to monetize the video content that the publisher is delivering.
An audio or video recording posted on a web site that can be downloaded and played later. Often syndicated to registered, interested parties via RSS.
Real-time or pre-recorded delivery of a live event’s audio, video, or animation over the Internet.
A regularly distributed publication delivered electronically via email. Targeted advertising can provide additional value to newsletter content in which subscribers have already expressed interest.
RSS Feeds (Really Simple Syndication)
A process for publishing content on the Internet that facilitates moving that content into other environments. Top news stories on a website can be published as an RSS “feed” and pulled into and delivered via a Web portal site. RSS Readers enable users to subscribe to one or more RSS feeds.
Virtual or online communities are used for a variety of social and professional groups interacting via the Internet. As community members exchange ideas, share opinions, or discuss solutions, advertisers can include their message as part of the flow of information.
Short for web log, blogs are online diaries/news forums, with views and links expressing opinions and observations, usually on a specific topic or industry and are usually updated regularly reflecting the personality of the author. Blogs may be tools to engage potential buyers and establish thought leadership.
An authoritative report or guide that serves to solve a problem and generate awareness about a product/service/organization, and cause people to inquire and potentially buy the product/service in question.
Custom Content sponsorships ensure that messages are integrated into relevant content and highlight and support a brand’s message
A form of advertising via mobile (wireless) phones or other mobile devices. Ads can be targeted to specific types of users, ranging from simple text links to interactive software programs. Mobile ad targeting can be performed by using mobile communication channel types such as mobile communities, download sites, entertainment applications, information services, and specialty portals.
Distribution of a magazine's content via electronic means. A digital edition is either an exact replica, with the same editorial and advertising as the actual magazine, or a non-replica that maintains the same basic identity, but editorial and advertising may be different. A digital edition is not the unrestricted public access Web site (i.e. the xxx.com of the magazine) available to any user of the internet.
These definitions are compiled by SRDS using industry resources like The Interactive Advertising Bureau (IAB). Visit the IAB at www.iab.net for more information about digital advertising, standards and practices.