SRDS has brought the media community together for over 90 years. Founded as Standard Rate and Data Service in 1919, today's SRDS is a virtual interaction between advertising agencies, marketers and media properties. SRDS is the leading search engine for media opportunities, rates and contact data for magazines, digital media, newspapers, television, direct marketing, out-of-home and radio. SRDS provides media owners the opportunity to showcase their entire portfolio of multi-channel advertising opportunities to media planners and buyers.

In 2002, SRDS merged with PERQ/HCI, now known as Kantar Media Professional Health. The Professional Health solutions from Kantar Media are the industry's leading source of multi-media audience measurement, competitive spending and ad tracking data.

SRDS is a Kantar Media company. Kantar Media combines the deepest expertise in the industry to provide a comprehensive and integrated view, analyzing how well marketing influences and engages consumers, in the U.S. and around the world – 24/7 and for 3 million brands. Kantar Media is a wholly-owned subsidiary of WPP, the world leader in advertising, consumer Insights, media.

Kantar Launches Kantar Media, including SRDS
Formerly TNS Media, new entity provides comprehensive and integrated insights into the media and marketing industries. SRDS is a Kantar Media Company. January 25, 2010. See press release.

SRDS Integrates 10,000 Websites with Print Media Data. October 21, 2009. See press release.

SRDS Merges Print Analytics with Online, Folio: October 22, 2009
In a step to provide its clients with a more comprehensive understanding of the evolving media landscape, media rates and data provider SRDS has launched a new version of its Consumer and B-to-B online services it says aligns data from 10,000 Web sites with its magazine databases. For full article, click here.


SRDS launches new online service combining Web and print properties, BtoB, October 22, 2009
 
SRDS announced Wednesday that it has launched a new online service that aligns the data for 10,000 Web sites with the company’s traditional consumer and b-to-b magazine database. For full article, click here.
 

SRDS offers integrated online, print database, BtoB, November 16, 2009
 
Standard Rate & Data Service did some research earlier this year that revealed print media buyers were often buying digital media to reach the same audience as in print. For full article, click here.