SRDS Integrates 10,000 Websites with Print Media Data
Agency Media Buyers Can Now Evaluate Multiple Media When Building Ad Campaigns

Des Plaines, IL (10-21-2009) – Responding to the needs of its magazine media planners and buyers who are increasingly responsible for executing online ad campaigns, SRDS (Standard Rate & Data Service) has launched a new version of its Consumer and B-to-B online services that aligns 10,000 website opportunities with its traditional magazine databases. SRDS subscribers now have a more comprehensive view of the media available in a given market.

"We know the average media planner/buyer using SRDS spends over $5.6 million across 28 integrated campaigns a year, and nearly one million dollars of that is spent on digital media,” George Carens, SRDS President. "We developed this new version to meet the needs of the thousands of media planners and buyers using SRDS who are actively planning multi-channel campaigns." Web-only and print-affiliated web properties that accept advertising have been standardized and categorized into SRDS market classifications familiar to media buyers and planners. This alignment of sites with print media allows buyers and planners to easily identify the advertising opportunities available in specific markets.

SRDS digital media listings include Website Audience Metrics that feature data from: publishers, BPA Worldwide, PERQ/HCI and Compete (a TNS Media company). Website Audience Metrics report information about site traffic, and measures of site engagement. 93% of SRDS users indicated that site traffic metrics are critical to their media evaluation.

This new version of SRDS gives publishers the ability to promote their complete brand to media buyers. Paid listings continue to appear at the top of search results and include additional planning data to help planners quickly find and evaluate print and websites simultaneously.

“By identifying 10,000 websites, organizing them into SRDS categories and combining them with print media, SRDS has taken the guesswork out of finding targeted marketing opportunities. And it makes planning an integrated campaign much easier.” Trish Delaurier, SRDS VP of Information Sales & Client Service.

To learn more about the new version of SRDS, please contact Stephen Davis at 646-654-8424, sdavi@srds.com and visit us at www.srds.com. View a short video of the new service here: http://www.srds.com/new

About SRDS (Standard Rate & Data Service)
SRDS (www.srds.com) has connected the media community for over 90 years through online and print sources that offer comprehensive coverage of all media: consumer and business magazines, newspapers, radio, television, direct marketing, out-of-home and digital media. SRDS is a part of Kantar Group.

About Kantar Group
The Kantar Group is one of the world's largest research, insight and consultancy networks. By uniting the diverse talents of more than 20 specialist companies (including the recently-acquired TNS) the group aims to become the pre-eminent provider of compelling and actionable insights for the global business community. Its 26,500 employees work across 80 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at each and every point of the consumer cycle. Kantar services are employed by over half of the Fortune Top 500 companies. The Kantar Group is a wholly-owned subsidiary of WPP Group plc. For further information, please visit http://www.kantargroup.com