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Society of Human Resource Management
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| http://www.shrm.org |
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| Mid 206894-000 |
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1800 Duke St., Alexandria, VA 22314. Phone +1 (703) 548-3440. Toll Free 800-283-7476. |
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Media Kit URL: http://www.shrm.org/about/advertising/Pages/default.aspx |
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E-mail: advertising@shrm.org |
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PROFILE |
| SHRMOnline is an HR website that
features news, research, advice and specialized HR disciplines
information. Content also includes video interviews, webcasts, advocacy,
conferences, and social networking. Visitors to the site include
executive level HR professionals who require up to date information and
best practices on compensation, benefits, business leadership,
diversity, employee relations, global HR, labor relations,
organizational development, safety & security, staffing management,
and technology. Legal issues are covered at the local, state and federal
levels. Some of the website's content is provided for SHRM members
only. |
POSITIONING STATEMENT |
| SHRM Online is the world's most
popular HR web. Audited by Nielsen SiteCensus, SHRM Online receives
over 500,000 unique visitors every month, including executive-level HR
professionals seeking up to date information on legal issues, benefits,
compensation, and HR best practices. Nearly half the HR professionals in
the U.S. visit SHRM Online. The site provides HR related news,
webcasts, videos, communities, and research. Opportunities including
display advertising, video and webcast sponsorships, and audience
targeting by HR discipline including workplace law, staffing management,
organizational development, and benefits & compensation. |
PERSONNEL |
| Gary Rubin, Chief Pub & E-Media Officer, P:703-535-6151, E-mail: gary.rubin@shrm.org |
| Tim Canny, Dir, Adv, P:703-535-6321, E-mail: tim.canny@shrm.org |
| Michael Johnson, Mgr, Media Mktg and Circ, P:703-535-6303, E-mail: michael.johnson@shrm.org |
ADVERTISING SALES OFFICE(S) |
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Northeast-(NY, NJ, CT): 907 Abby Rd., Middletown, NJ 07748. Toll Free 866-809-7479. Fax 732-383-5743. |
| Allen Basis, Northeast Reg Sales Mgr, E-mail: allen.basis@shrm.org |
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Northeast-(NY, NJ, CT): 18 Koosman Dr., Leonardo, NJ 07737. Phone 866-809-7479. Fax 732-291-0979. |
| Ken Luker, Northeast Reg Sales Mgr, E-mail: ken.luker@shrm.org |
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West: 45 Three Vines Ct., Ladera Ranch, CA 92694. Toll Free 866-648-9670. Fax 949-481-9784. |
| Kim Lambert, Western Reg Sales Mgr, E-mail: kim.lambert@shrm.org |
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South: 107 Colony Park Dr., Cumming, GA 30040. Phone 770-888-7801. Fax 770-888-7892. |
| Roger Kelton, Southern Reg Sales Mgr, E-mail: rkelton@keltongroup.com |
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Midwest: 512 E. Washington St., Chagrin Falls, OH 44022. Phone 440-247-1060. Fax 440-247-1068. |
| Nick LaRich, Mid-Western Reg Sales Mgr, E-mail: nlarich@larichadv.com |
| Tom Lasch, Mid-Western Reg Sales Mgr, E-mail: tlasch@larichadv.com |
| Steve Wafalosky, Mid-Western Reg Sales Mgr, E-mail: stevew@larichadv.com |
MEDIA/ADVERTISING OPPORTUNITIES |
| Rich Media |
| In-Stream Video |
| Podcasts |
| Webcasts |
| E-mail Newsletter |
| RSS Feed |
| Communities |
| Blogs |
| White Papers |
| Digital Edition |
PUBLISHER'S RESEARCH |
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(See Online)
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FEATURED MARKETING OPPORTUNITIES |
Electronic Media
| | ROS
Display ads: Skyscrapers $37/CPM. Banner $31/CPM. Button $4,972 per
month. Featured Link $2,197 per month. Rates effective January 2010. |
| | Target
by discipline. Skyscraper, banner, or button. Limit two banner &
skyscraper positions per discipline. See online media kit or call for
rates. |
| | Sponsorship
options include skyscrapers $8,195; banner $8,839; button $3,179; wrap
$16,170 per week issue. Rates effective January 2010. |
| | Specialized
content by HR discipline. Sponsorship options include banner,
skyscraper, button, and wrap banner. See online media kit or call for
rates. |
Other
| | Video
of the Day $22,000/mo.. HR Stories 8-week video series $44,000 per
series. Webcasts 40 per year: $9,875 each. Rates effective January 2010. |
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WEBSITE AUDIENCE METRICS |
| | SOURCE-PROVIDED METRICS |
|  | | BPA Interactive | | Methodology: Site-centric; browser-based tracking; U.S. and international traffic; paid third-party audit. |
| | Period: January 2011 | | Unique Browsers: 628,008 | User Sessions: 1,202,817 | | Impressions: 8,406,969 | Average Session Duration: 05:22 | | Unique Browser Frequency: 1.92 | Average Page Duration: 00:46 |
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|  | | Compete.com | | Methodology: User-centric; click-stream tracking of U.S. consumer panel. |
| | Website Metrics | | Period: January 2011 | | Unique Visitors: 148,528 | Visits: 456,547 | | Page Views: 4,260,526 | Average Stay: 08:06 | | Visits/Person: 3.07 | Pages/Visit: 9.33 | | |  |
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| Audience Demographics
| | | U.S. | | | | U.S. | | | | U.S. | | AGE | Site | Internet | | INCOME | Site | Internet | | GENDER | Site | Internet | | 18-24 | 15% | 16% | | Under 30K | 20% | 31% | | Male | 44% | 50% | | 25-34 | 22% | 21% | | 30-60K | 18% | 29% | | Female | 56% | 50% | | 35-44 | 22% | 22% | | 60-100K | 32% | 23% | | | | | | 45-54 | 23% | 19% | | 100K+ | 30% | 17% | | | | | | 55-64 | 12% | 13% | | | | | | | | | 65+ | 7% | 10% | | U.S. Internet Data Provided by Centris |
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|  | | Nielsen NetView | | Methodology: User-centric; desktop metering of U.S. Home & Work panel. |
| | NetView Property: Society for Human Resource Management | | Period: January 2011 | | Unique Audience (000): 191 | Total Sessions (000): 1,081 | | Page Views (000): 6,336 | Total Minutes (000): 5,710 | | Sessions/Person: 6 | Time/Person (Minutes): 30 |
Copyright 2011 by SRDS. All rights reserved.
SRDS Source: Business Media Advertising Source
Media Type: Digital |
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