LogoID(BB):4101505LogoID(TI):3806895
A SHRM Publication
LogoID(CO):2910521
EdsvLogoID():1010001
Mid 002411-000
Published monthly by SHRM, 1800 Duke St., Alexandria, VA 22314. Toll Free 800-283-8476. Fax 703-548-9140.
E-mail advertising@shrm.org
URL http://www.shrm.org/hrmagazine
For shipping info., see Print Media Production Source.

EDITORIAL PROFILE
HR MAGAZINE is edited for human resource professionals, with the majority holding executive level titles such as managers, directors, and vice presidents. The publication contains editorial on benefits, training and development, employment and staffing, compensation, retirement planning, safety and security, awards and incentives, HR technology, relocation, management, diversity, international HR, as well as strategic planning.

PUBLISHER'S POSITIONING STATEMENT
HR Magazine has the largest circulation, and is the most widely read and most respected HR publication in the world. The core readership includes more senior-level HR executives who receive, read, and rely on HR Magazine than on any other HR publication as validated by BPA and respected independent research. HR Magazine's award winning articles include coverage of the most current areas of HR. These include: employee benefits, recruitment, screening, employee assessment, technology (HRMS and HRIMS), HR software, HR law, and regulation, training and development, personnel, compensation, retirement planning, safety and security, awards and incentives, relocation, diversity, and global HR.

1. PERSONNEL
PUB—Gary Rubin, Pub, P:703-535-6151
EDIT—Leon Rubis, Exec Editor
MKT—Michael Johnson, Mktg Mgr, P:703-535-6303, F:703-548-9140, E-mail: michael.johnson@shrm.org

2. REPRESENTATIVES and/or BRANCH OFFICES
Alexandria, VA 22314–SHRM Headquarters, Chad Houghton, Dir E-Media/Adv Business Devp., chad.houghton@shrm.org, 703-535-6127; Fran King, Sales Assistant, fran.king@shrm.org, 703-535-6321. 1800 Duke St.
Cumming, GA 30040 (South)–The Kelton Group, Roger Kelton, rkelton@keltongroup.com, 107 Colony Park Dr, Ste 500. Phone 770-888-7801. Fax 770-888-7802.
Chagrin Falls, OH 44022 (Midwest)–Nick LaRich Jr, nlarich@larichadv.com; Steve Wafalosky, Sales Rep, stevew@larichadv.com; Tom Lasch, Sales Rep, tlasch@larichadv.com; LaRich & Associates, 512 E. Washington St. Phone 440-247-1060. Fax 440-247-1068.
Leonardo, NJ 07737–(Northeast) Ken Luker, ken.luker@shrm.org, SHRM, 18 Koosman Drive. Phone 866-809-7479. Fax 732-291-0979.
Ladera Ranch, CA 92694–(West) Kim Lambert, kim.lambert@shrm.org, SHRM, 45 Three Vines Court. Phone 866-648-9670. Fax 949-481-9784.
Morganville, NJ 07751–(Northeast) Allen Basis, allen.basis@shrm.org, SHRM, 48 Calgary Circle. Phone 866-528-9504. Fax 732-536-4569.

3. COMMISSION AND CASH DISCOUNT
15% to recognized agencies on space and color if paid within 30 days. No cash discount.
ADVERTISING RATES
Effective 1-1-09 Confirmed 10-09

5. BLACK/WHITE RATES
           1 ti            3 ti            6 ti            9 ti            12 ti     
Sprd           26,644           24,510           21,231           20,420           19,189    
1 page           13,331           12,868           12,252           11,630           10,618    
2/3 pg (v)           10,052           9,802           9,186           8,570           7,955    
1/2 pg isl           9,668           9,229           8,820           8,217           7,613    
1/2 page (h)           8,503           8,217           7,808           7,418           6,608    
1/3 page           6,669           5,961           5,571           5,187           4,803    
1/4 page           6,096           5,388           5,004           4,803           4,230    
1/6 pg (v)           5,151           4,230           3,846           3,645           3,078    
1/8 pg (h)           3,237           2,700           2,505           2,304           1,926    
           18 ti            24 ti                  
Sprd           18,031           16,946                 
1 page           10,222           9,594                 
2/3 pg (v)           7,760           7,351                 
1/2 pg isl           7,223           6,815                 
1/2 page (h)           6,016           5,413                 
1/3 page           4,431           4,035                 
1/4 page           3,846           3,261                 
1/6 pg (v)           2,688           2,109                 
1/8 pg (h)           1,719           1,347                 

6. COLOR RATES
           1 ti            3 ti            6 ti            9 ti            12 ti     
2-Color:                                                           
Sprd           30,917           29,009           25,741           24,919           23,693    
1 page           15,452           15,123           14,507           13,880           12,868    
2/3 page           12,173           12,057           11,441           10,826           10,222    
1/2 page isl           11,795           11,441           11,033           10,423           9,844    
1/2 page (h)           10,631           10,429           10,027           9,631           8,820    
1/3 page           8,765           8,070           7,693           7,315           6,918    
1/4 page           8,192           7,510           7,132           6,918           6,345    
1/6 page (v)           7,248           6,358           5,974           5,772           5,206    
1/8 page (h)           5,334           4,809           4,627           4,431           4,035    
           18 ti            24 ti                  
2-Color:                                       
Sprd           22,541           21,456                 
1 page           12,478           11,850                 
2/3 page           10,015           9,607                 
1/2 page isl           9,436           9,015                 
1/2 page (h)           8,229           7,626                 
1/3 page           6,541           6,144                 
1/4 page           5,974           5,388                 
1/6 page (v)           4,809           4,230                 
1/8 page (h)           3,846           3,474                 
           1 ti            3 ti            6 ti            9 ti            12 ti     
4-color:                                                           
Sprd           33,605           31,861           28,594           27,771           26,540    
1 page           17,384           17,147           16,543           15,928           14,904    
2/3 page           14,117           14,087           13,483           12,868           12,252    
1/2 page isl           13,721           13,441           13,038           12,435           11,831    
1/2 page (h)           12,563           12,435           12,033           11,630           10,826    
1/3 page           10,667           9,984           9,619           9,241           8,845    
1/4 page           10,106           9,436           9,046           8,845           8,272    
1/6 page (v)           9,149           8,272           7,680           7,113           6,729    
1/8 page (h)           7,248           6,729           6,553           6,345           5,961    
           18 ti            24 ti                  
4-color:                                       
Sprd           25,388           24,297                 
1 page           14,501           13,880                 
2/3 page           12,057           11,649                 
1/2 page isl           11,441           11,021                 
1/2 page (h)           10,222           9,631                 
1/3 page           8,467           8,089                 
1/4 page           7,888           7,315                 
1/6 page (v)           6,406           6,144                 
1/8 page (h)           5,772           5,388                 
1/2 page h Spread–Full page rate plus 20%.
Special color, extra           2,755    

7. COVERS
2nd cover           21,944    
3rd cover           21,944    
4th cover           22,553    
Includes 4-color and bleed.

8. INSERTS
Standard BRC–50% of the full B&W earned page rate, plus production costs.
Inserts–full B&W page earned rate for the first two pages; succeeding pages are charged at 50% the B&W earned page rate, plus production costs.
Polybagged inserts available.
SHRM Annual Conference & Exposition
HR Magazine display ads: space closes 4/26/10; materials due 5/5/10. Registration bag inserts: eight-sided, preprinted insert or four-page preprinted brochure (maximum); Inserts: space closes 4/28/10; materials due 5/5/10.
HR Magazine June Issue bellyband: space closes 4/28/10; materials due 5/5/10.

9. BLEED
No charge.

10. SPECIAL POSITION
Extra           20%    

13. SPECIAL ISSUE RATES AND DATA
SHRM Conference Daily
Circulated daily at the SHRM Annual Conference & Exposition. It is printed daily on-site.
           1 ti            2 ti            4 ti     
Black/White Rates:                                     
Spread           8,313           8,277           7,473    
1 page           4,357           4,139           3,915    
1/2 pg isl           3,999           3,782           3,412    
1/2 pg           3,048           2,800           2,493    
1/4 pg           2,517           2,400           2,173    
2-Color:                                     
Spread           10,258           9,793           9,380    
1 page           5,123           4,905           4,681    
1/2 pg isl           4,739           4,523           4,312    
1/2 pg           3,814           3,605           3,384    
1/4 pg           3,266           3,154           3,048    
4-Color:                                     
Spread           11,986           11,532           11,101    
1 page           5,990           5,760           5,554    
1/2 pg isl           5,565           5,366           5,149    
1/2 pg           4,669           4,463           4,239    
1/4 pg           4,139           4,021           3,915    
Covers:
2nd cover           6,397    
3rd cover           5,695    
4th cover           7,110    
Conference Daily Marketplace:
           1 ti            2 ti            3 ti            4 ti     
Marketplace           1,034           966           935           893    
Conference Daily Closing Dates:
Space closes 6/1/10; materials due 6/8/10.
Bellyband Closing Dates:
Space closes 6/2/10; materials due 6/9/10.
2010 TRENDBOOK
Poylbagged with December issue. Space close 10/22/09; Materials close 10/27/09.
YELLOW PAGES
           1 ti            2 ti            3 ti            4 ti     
Ad (1-9/16" w x 4-3/16" h)           3,005           2,503           2,101           1,915    
BUYERS' GUIDE
           1 ti            2 ti            3 ti            4 ti            6 ti     
Ad           3,005           2,503           2,101           1,915           1,742    

13a. GEOGRAPHIC and/or DEMOGRAPHIC EDITIONS
REGIONAL RATES
           1 ti            3 ti            6 ti            9 ti            12 ti     
Black/White:                                                           
1 page           7,930           7,339           7,053           6,736           6,254    
2-color:                                                           
1 page           10,746           10,155           9,856           9,552           9,064    
4-color:                                                           
1 page           12,111           11,520           11,216           10,917           10,424    
           18 ti                      
Black/White:                                
1 page           6,047                     
2-color:                                
1 page           8,857                     
4-color:                                
1 page           10,235                     

15. GENERAL REQUIREMENTS
Also see SRDS Print Media Production Source.
Printing Process: Web offset Full Run.
Trim Size: 8 x 10-7/8.
Binding Method: Perfect.
Colors Available: 4-color process.
Covers: 4-color process.
NON-BLEED    
STANDARD AD PAGE DIMENSIONS    
Sprd          15          x          10-3/8    
1 pg          7-1/2          x          10-3/8    
2/3 v          4-9/16          x          10    
1/2 isl          4-9/16          x          7    
1/2 h          7-1/4          x          4-7/8    
1/3 v          2-1/8          x          10    
1/3 sq          4-9/16          x          4-7/8    
1/4 v          3-3/8          x          4-7/8    
1/4 h          7-1/4          x          2-1/2    
1/6 v          2-1/8          x          4-7/8    
1/8 h          3-3/8          x          2-1/2    

16. ISSUE AND CLOSING DATES
Published monthly.
          Closing    
Issue:          (+)          (*)    
Jan/09    12/2    12/9    
Feb/09    1/6    1/13    
Mar/09    1/28    2/4    
Apr/09    2/26    3/5    
May/09    4/2    4/6    
Jun/09    4/30    5/4    
Jul/09    6/2    6/9    
Aug/09    7/6    7/9    
Sep/09    7/31    8/4    
Oct/09    8/26    8/31    
Nov/09    10/1    10/7    
Dec/09    10/29    11/3    
    (+) Space
    (*) Material
SPECIAL FEATURE ISSUES
Jul/09–Annual SHRM/Great Place to Work Institute: Best Small and Medium Companies to Work for in America; Employment Law; Employee Relations; Recruiting/Screening/Assessment; The Yellow Pages: Guide to HR Products & Services.
Aug/09–Relocation; Annual Conference Wrap-up Issue; Career Development; HR Management; Advertiser Impact Study (Ad-Q); HR Technology Buyers' Guide.
Sep/09–Benefits; Awards & Incentives Supplement; Training; Compensation & Benefits; Benefits Buyers' Guide.
Oct/09–HR Technology; Diversity; Employment & Staffing; Benefits; SHRM Workplace Diversity Exhibitor Showcase.
Nov/09–Outsourcing; Compensation & Benefits; Employment Law; The Yellow Pages: Guide to HR Products & Services.
Dec/09–Compensation; Employment & Staffing; Career Development; 2010 Trendbook.

18. CIRCULATION
Established 1956. Per year 55.00.
Summary data–for detail see Publisher's Statement.
B.P.A. 6-30-09 (6 mos. aver. qualified)
Total           Non-Pd           Paid    
243,694           1,732           241,962    
Average Non-Qualified (not incl elsewhere):
   Total 8,152
TERRITORIAL DISTRIBUTION 5/09–242,881
N.Eng.           Mid.Atl.           E.N.Cen.           W.N.Cen.           S.Atl.           E.S.Cen.    
12,235           34,536           39,384           17,654           52,388           11,189    
W.S.Cen.           Mtn.St.           Pac.St.           Canada           Foreign           Other    
23,538           15,381           32,631           135           632           3,178    
BUSINESS ANALYSIS OF CIRCULATION
Admin, Waste Mgmt, Remediation           207    
Arts, Entertainment, Recreation           1,134    
Association - Professional Trade           819    
Construction, Mining, Oil and Gas           7,193    
Consulting           11,063    
Education           8,954    
Finance           13,381    
Government           8,003    
Health           15,322    
High Tech/Biotech           11,029    
Insurance           8,426    
Management           551    
Manufacturing           33,358    
Outsourcing           1,282    
Pharmaceutical           1,605    
Publishing, Broadcasting, Other Media           2,334    
Real Estate           2,710    
Retail/Wholesale Trade           11,638    
Service           16,112    
Telecommunications           2,353    
Transportation           4,958    
Utilities           4,838    
Other           57,008    
None           11,750    
Student           6,853    
Total           242,881    

19. PUBLISHER'S RESEARCH
(See Online)

20. FEATURED MARKETING OPPORTUNITIES
Electronic Media
 Respected source of HR info. 500,000 unique visitors, 1.3 mill. visits, 8 mill. pg. views each month! Only independ.-audited HR pro website.
 40 per year, covers these HR disciplines: Comp & Bens., Staff., Divers., HR Tech., Workplace Law, Global HR, Org. Develop., and Employee Relations.
 HR Week - 340K+ HR professional opt-ins; 12 others directly targeting the HR disciplines.
Print-Based
 The resource for recruiting & staffing professionals to develop skills and obtain the knowledge to most effectively source, attract, evaluate and hire
 Official on-site pub. for SHRM's AC & Expo -The largest gathering of HR pros in the world. 2010 in San Diego 6/27-6/30.




Copyright 2009 by SRDS. All rights reserved.

SRDS Source: Business Media Advertising Source
Media Type: Print