LogoID(BB):4101505LogoID(TI):3806895
LogoID(CO):2910521
EdsvLogoID():1010001EdsvLogoID():1020002
Mid 002411-000
Published monthly by SHRM, 1800 Duke St., Alexandria, VA 22314. Toll Free 800-283-7476. Fax 703-548-9140.
E-mail advertising@shrm.org
URL http://www.shrm.org/hrmagazine
For shipping info., see Print Media Production Source.

EDITORIAL PROFILE
HR MAGAZINE is edited for human resource professionals, with the majority holding executive level titles such as managers, directors, and vice presidents. The publication contains editorial on benefits, training and development, employment and staffing, compensation, retirement planning, safety and security, awards and incentives, HR technology, relocation, management, diversity, international HR, as well as strategic planning.

PUBLISHER'S POSITIONING STATEMENT
HR Magazine has the largest circulation, and is the most widely read and most respected HR publication in the world. The core readership includes more senior-level HR executives who receive, read, and rely on HR Magazine than on any other HR publication as validated by BPA and respected independent research. HR Magazine's award winning articles include coverage of the most current areas of HR. These include: employee benefits, recruitment, screening, employee assessment, technology (HRMS and HRIMS), HR software, HR law, and regulation, training and development, personnel, compensation, retirement planning, safety and security, awards and incentives, relocation, diversity, and global HR.

1. PERSONNEL
PUB—Gary Rubin, Chief Publishing & E-Media Officer, P:703-535-6151
EDIT—Leon Rubis, Editorial Dir
ADV—Tim Canny, Dir, Publication Sales, P:703-535-6152
MKT—Michael Johnson, Mktg Mgr, P:703-535-6182, F:703-548-9140, E-mail: michael.johnson@shrm.org

2. REPRESENTATIVES and/or BRANCH OFFICES
Alexandria, VA 22314–SHRM Headquarters, Tim Canny, Dir, Pub Sales, tim.canny@shrm.org, 703-535-6152; Fran King, Sales Assistant, fran.king@shrm.org, 703-535-6321. 1800 Duke St.
Cumming, GA 30040 (South)–The Kelton Group, Roger Kelton, rkelton@keltongroup.com, 107 Colony Park Dr, Ste 500. Phone 770-888-7801. Fax 770-888-7802.
Chagrin Falls, OH 44022 (Midwest)–Nick LaRich Jr, nlarich@larichadv.com; Steve Wafalosky, Sales Rep, stevew@larichadv.com; Tom Lasch, Sales Rep, tlasch@larichadv.com; LaRich & Associates, 512 E. Washington St. Phone 440-247-1060. Fax 440-247-1068.
Farmingdale, NJ 07727–(Northeast) Ken Luker, ken.luker@shrm.org, SHRM, 1 East Milan Blvd., Phone 866-809-7479. Fax 703-535-6468.
Ladera Ranch, CA 92694–(West) Kim Lambert, kim.lambert@shrm.org, SHRM, 45 Three Vines Court. Phone 866-648-9670. Fax 703-535-6468.

3. COMMISSION AND CASH DISCOUNT
15% to recognized agencies on space and color if paid within 30 days. No cash discount.
ADVERTISING RATES
Effective 1-1-11

5. BLACK/WHITE RATES
           1 ti            3 ti            6 ti            9 ti            12 ti     
Spread           29,042           25,613           21,974           21,033           19,765    
1 page           14,531           13,447           12,681           11,979           10,937    
2/3 page (v)           10,957           10,243           9,508           8,827           8,194    
1/2 page isl           10,538           9,644           9,129           8,464           7,841    
1/2 page (h)           9,268           8,587           8,081           7,641           6,806    
1/3 page           7,269           6,229           5,766           5,343           4,947    
1/4 page           6,645           5,630           5,179           4,947           4,357    
1/6 page (v)           6,007           4,420           3,981           3,754           3,170    
1/8 page (h)           3,528           2,822           2,593           2,373           1,984    
           18 ti            24 ti                  
Spread           18,572           17,454                 
1 page           10,529           9,882                 
2/3 page (v)           7,993           7,572                 
1/2 page isl           7,440           7,019                 
1/2 page (h)           6,196           5,575                 
1/3 page           4,564           4,156                 
1/4 page           3,961           3,359                 
1/6 page (v)           2,769           2,172                 
1/8 page (h)           1,771           1,387                 

6. COLOR RATES
           1 ti            3 ti            6 ti            9 ti            12 ti     
4-color:                                                           
Spread           36,629           33,295           29,595           28,604           27,336    
1 page           18,949           17,919           17,122           16,406           15,351    
2/3 page (v)           15,388           14,721           13,955           13,254           12,620    
1/2 page isl           14,956           14,046           13,494           12,808           12,186    
1/2 page (h)           13,694           12,995           12,454           11,979           11,151    
1/3 page           11,627           10,433           9,956           9,518           9,110    
1/4 page           11,016           9,861           9,363           9,110           8,520    
1/6 page (v)           9,972           8,644           7,949           7,326           6,931    
1/8 page (h)           7,900           7,032           6,782           6,535           6,140    
           18 ti            24 ti                  
4-color:                                       
Spread           26,150           25,026                 
1 page           14,936           14,296                 
2/3 page (v)           12,419           11,998                 
1/2 page isl           11,784           11,352                 
1/2 page (h)           10,529           9,920                 
1/3 page           8,721           8,332                 
1/4 page           8,125           7,534                 
1/6 page (v)           6,598           6,328                 
1/8 page (h)           5,945           5,550                 

7. COVERS
2nd cover           22,602    
3rd cover           22,602    
4th cover           23,230    
Includes 4-color and bleed.

8. INSERTS
Standard BRC–50% of the full B&W earned page rate, plus production costs.
Inserts–full B&W page earned rate for the first two pages; succeeding pages are charged at 50% the B&W earned page rate, plus production costs.
Polybagged inserts available.
SHRM Annual Conference & Exposition
HR Magazine display ads: space closes 5/6/11; materials due 5/11/11. Registration bag inserts: eight-sided, preprinted insert or four-page preprinted brochure (maximum); Inserts: available.
HR Magazine June Issue bellyband: available.

9. BLEED
No charge.

10. SPECIAL POSITION
Extra           20%    

13. SPECIAL ISSUE RATES AND DATA
SHRM CONFERENCE DAILY
Circulated daily at the SHRM Annual Conference & Exposition. It is printed daily on-site.
Black & White Rates:
           1 ti            2 ti            4 ti     
Spread           9,340           9,299           8,396    
1 page           4,895           4,650           4,399    
1/2 page isl           4,493           4,249           3,834    
1/2 page           3,424           3,134           2,801    
1/4 page           2,828           2,696           2,242    
Color Rates:
           1 ti            2 ti            4 ti     
4-Color:                                     
Spread           13,466           12,957           12,472    
1 page           6,730           6,471           6,240    
1/2 page isl           6,252           6,028           5,784    
1/2 page           5,245           5,014           4,763    
1/4 page           4,620           4,518           4,399    
Covers:
           1 ti     
2nd cover           7,053    
3rd cover           6,279    
4th cover           7,839    
Conference Daily Marketplace:
           1 ti            2 ti            3 ti            4 ti     
Marketplace           1,184           1,105           1,070           1,022    
Marketplace Ads space close and materials due 5/27/11.
Conference Daily Closing Dates:
Ad close 6/6/11.
2012 TRENDBOOK
Included with December 2011 issue. Space close 10/28/11; Materials close 11/2/11.
YELLOW PAGES
           1 ti            2 ti            3 ti            4 ti     
Ad (1-9/16" w x 4-3/16" h)           3,275           2,703           2,248           2,030    
BUYERS' GUIDE
           1 ti            2 ti            3 ti            4 ti            6 ti     
Ad           3,275           2,703           2,248           2,030           1,881    

13a. GEOGRAPHIC and/or DEMOGRAPHIC EDITIONS
REGIONAL RATES
           1 ti            3 ti            6 ti            9 ti            12 ti     
B&W 1 page           8,406           7,633           7,265           6,938           6,442    
4-color 1 page           12,838           11,981           11,552           11,245           10,737    
           18 ti                      
B&W 1 page           6,228                     
4-color 1 page           10,542                     

15. GENERAL REQUIREMENTS
Also see SRDS Print Media Production Source.
Printing Process: Web offset Full Run.
Trim Size: 8 x 10-7/8.
Binding Method: Perfect.
Colors Available: 4-color process.
Covers: 4-color process.
NON-BLEED    
STANDARD AD PAGE DIMENSIONS    
Sprd          16          x          10-7/8    
1 pg          7-1/2          x          10-3/8    
2/3 v          4-9/16          x          10    
1/2 isl          4-9/16          x          7    
1/2 h          7-1/4          x          4-7/8    
1/3 v          2-1/8          x          10    
1/3 sq          4-9/16          x          4-7/8    
1/4 v          3-3/8          x          4-7/8    
1/4 h          7-1/4          x          2-1/2    
1/6 v          2-1/8          x          4-7/8    
1/8 h          3-3/8          x          2-1/2    

16. ISSUE AND CLOSING DATES
Published monthly.
          Closing    
Issue:          (+)          (*)    
Jan/11    12/6    12/8    
Feb/11    1/7    1/12    
Mar/11    2/4    2/9    
Apr/11    3/4    3/9    
May/11    4/1    4/6    
Jun/11    5/6    5/11    
Jul/11    6/3    6/8    
Aug/11    7/8    7/13    
Sep/11    8/5    8/10    
Oct/11    9/1    9/7    
Nov/11    9/30    10/5    
Dec/11    11/4    11/9    
    (+) Space
    (*) Material
SPECIAL FEATURE ISSUES
Jan/11–Performance Management; Employment & Staffing; Benefits; The Yellow Pages: Guide to HR Products & Services; HR Technology Buyers' Guide.
Feb/11–Pre-Employment Screening; Wellness; Training & Development; Training & Development Buyers' Guide; Advertiser Impact Study (Ad-Q).
Mar/11–Benefits; Employee Engagement; Relocation; Awards & Incentives; Employment & Staffing Buyers' Guide.
Apr/11–Talent Management; Strategic HR; Employment & Staffing; Assessment, Recruitment & Screening; The Yellow Pages: Guide to HR Products; Outsourcing Buyers' Guide; SHRM Talent Management Exhibitor Showcase.
May/11–Education; HR Technology; Compensation and Benefits; Awards and Incentives Buyers' Guide.
Jun/11–Annual Conference Issue; Benefits; Global HR. Recruitment; Education & Training; SHRM 2011 Annual Conference Exhibitor Showcase.
Jul/11–Retirement Planning; Employment Law; Outsourcing; The Yellow Pages: Guide to HR Products & Services.
Aug/11–Organizational & Employee Development; Talent Management; Social Media; Benefits Buyers' Guide; Advertiser Impact Study (Ad-Q).
Sep/11–Benefits; Awards & Incentives Supplement; HR Management; Compensation; Relocation Education & Training Buyers' Guide.
Oct/11–HR Technology; Diversity; Awards & Incentives; Benefits; SHRM Diversity Exhibitor Showcase.
Nov/11–Staffing Management; Benefits; Employment Law; The Yellow Pages: Guide to HR Products & Services.
Dec/11–Compensation; Training; Global HR; 2012 Trendbook.

18. CIRCULATION
Established 1956. Per year 55.00.
Summary Data–for detail see Publisher's Statement
B.P.A. 6-30-10 (6 mos. aver. qualified)
Total           Non-Pd           Paid    
231,756           4,199           227,557    
Average Non-Qualified (not incl elsewhere):
   Total 8,516
TERRITORIAL DISTRIBUTION 5/09–242,881
N.Eng.           Mid.Atl.           E.N.Cen.           W.N.Cen.           S.Atl.           E.S.Cen.    
12,235           34,536           39,384           17,654           52,388           11,189    
W.S.Cen.           Mtn.St.           Pac.St.           Canada           Foreign           Other    
23,538           15,381           32,631           135           632           3,178    
BUSINESS ANALYSIS OF CIRCULATION
Admin, Waste Mgmt, Remediation           207    
Arts, Entertainment, Recreation           1,134    
Association - Professional Trade           819    
Construction, Mining, Oil and Gas           7,193    
Consulting           11,063    
Education           8,954    
Finance           13,381    
Government           8,003    
Health           15,322    
High Tech/Biotech           11,029    
Insurance           8,426    
Management           551    
Manufacturing           33,358    
Outsourcing           1,282    
Pharmaceutical           1,605    
Publishing, Broadcasting, Other Media           2,334    
Real Estate           2,710    
Retail/Wholesale Trade           11,638    
Service           16,112    
Telecommunications           2,353    
Transportation           4,958    
Utilities           4,838    
Other           57,008    
None           11,750    
Student           6,853    
Total           242,881    

19. PUBLISHER'S RESEARCH
(See Online)

20. FEATURED MARKETING OPPORTUNITIES
Electronic Media
 Respected source of HR info. 530,000 unique visitors, 1.1+ mil. visits, 8.6+ mil. pg. views each month! Only independ.-audited HR pro website.
 40 per year, covers these HR disciplines: Comp & Bens., Staff., Divers., HR Tech., Workplace Law, Global HR, Org. Develop., and Employee Relations.
 HR Week - 350K+ HR professional opt-ins; 8 others directly targeting the HR disciplines.
Print-Based
 Official on-site pub. for SHRM's AC & Expo -The largest gathering of HR pros in the world. 2011 in Las Vegas 6/26-6/29.




Copyright 2011 by SRDS. All rights reserved.

SRDS Source: Business Media Advertising Source
Media Type: Print