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This service provides comprehensive, multi-platform planning information on domestic and healthcare trade media. Combining SRDS expertise in collecting, standardizing, categorizing and giving perspective on media information, the new Business Media Advertising Source gives media planners, buyers, and brand marketers the first 360-degree view of media that reach their target b-to-b audiences. Media are classified into more than 190 markets, with more than 30,000 updates every year, so you can make decisions with accurate, standard data.
Annual
unlimited single-user access is $947.
(plus
applicable shipping and tax)
Customized plans are available
for your organization:
call 800.232.0772, ext. 8020
| Print |
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Convenient Searching—search over 11,000 print media listings by SRDS market classification, keyword, or title |
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Sort Results Your Way—view results alphabetically, by total circ, by one-time page rate or by featured publications |
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Scan for New Ideas—with more than 190 standard market classifications, you’re sure to find new opportunities you never knew existed by browsing your target markets |
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Review BPA/CCAB & ABC Audit Statements—link to audit statements directly from listings. Verify circulation data quickly and decide what titles make your plan |
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Easily Link to Corresponding Website Listings—link to related Digital Media directly from print listings and review full site information |
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Access Additional Planning Information—where available, view SRDS Instant Editions, Publisher’s Research, Publisher’s Positioning Statements and Featured Marketing Opportunities (publisher-paid services) |
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E-mail Publishers & Advertising Personnel—communicate with the right contacts directly from their SRDS listings via e-mail |
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Copy Information into Your Documents—copy and paste editorial profiles, logos and cover snapshots into reports and presentations |
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Create Contact Reports—tag publications for your plan and print out a report |
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Output to Spreadsheets or SRDS My Project Manager™—export data on titles into spreadsheets to build custom plans, or use My Project Manager to manage entire campaigns from start to finish |
| Digital |
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Convenient Searching—you can find 5,000 Websites standardized and categorized by SRDS market classification, or search by keyword or title |
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Sort Results Your Way—view results alphabetically, by featured sites, or by unique visitors (as measured by Compete.com) |
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Discover targeted sites from among Web-only properties and print-related sites |
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Review Website Audience Metrics
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Compete
- Common metrics on all measured sites: Unique Visitors, Visits, Page Views, Average Stay, Visits/Person, Pages/Visit
- Links to Graphs
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BPA |
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HMI |
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Publisher-provided |
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Easily Link to Corresponding Print Property Listings—link to related print media listings directly from listings and review publications’ positioning, research and readership information |
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Access Additional Planning Information—where available, view Publisher’s Research, Publisher’s Positioning Statement, Featured Marketing Opportunities Available Media/Advertising opportunities |
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E-mail Contacts & Advertising Personnel—where available, communicate with the right contacts directly from their SRDS listings via e-mail |
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Copy Information into Your Documents—copy and paste profiles, logos and site snapshots into reports and presentations |
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Create Contact Reports—tag publications for your plan and print out a report |
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Output to Spreadsheets—export data on sites into spreadsheets to build custom,multi-channel plans |
| Direct Marketing |
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Convenient Searching—search more than 25,000 lists by SRDS market classification, keyword, or title |
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Sort Results Your Way—view results alphabetically, by universe size, or by base price per thousand |
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Listings include everything you need to evaluate lists for email, phone, or postal campaigns
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Personnel
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Summary Description |
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List Source |
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Selections with Counts and Rates
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Other Available Selections |
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Commission, Credit Policy |
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Method of Addressing |
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Delivery Schedule |
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Restrictions |
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Test Arrangement |
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Lettershop Services |
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Update Schedule |
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Identify & Connect with List Professionals Instantly—quickly locate the right names, contact information and e-mail addresses with just a few clicks |
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Copy Information into Your Documents—copy and paste listing datacards and other information into reports and presentations |
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Create Contact Reports—tag publications for your plan and print out a report |
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Output to Spreadsheets—export data on lists into spreadsheets to build custom multi-channel plans |
Healthcare
Media Planners!
In addition to the healthcare data you'll find in Business
Publication Media Source, be sure to explore the in-depth
readership and ad spending tools from Kantar Media.
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Is This Your Solution?
Call
the SRDS Service Center at 800.232.0772, ext. 8020
to learn more or to start using this service today.
SRDS
Media Solutions are backed by 90 years of experience
and a full money-back
guarantee.
For details on the SRDS returns/refunds policy, please click
here.
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© SRDS (Standard
Rate and Data Service) 2010
More information on SRDS Media Solutions® is available
by calling 800.232.0772 ext. 8020 |
