|
|
| Data Verified: Mar 3, 2009. |
Mid 021192-000
|
| |
PERSONNEL
|
Key Contact: Shipping Contact/Order/Count Contact
Backup—Kerry Bergeron, Phone: 603-924-9262 Ext.
2347, Fax: 603-924-9420
E-mail: kbergeron@millard.com
|
Key Contact: Acct Mgr—Chris Goodwin, Phone: 603-924-9262 Ext. 2125, Fax: 603-924-9420
E-mail: cgoodwin@millard.com
|
Key Contact: Order/Count Contact Backup—Valerie Brusso, Phone: 603-924-9262 Ext. 2395, Fax: 603-924-9420
E-mail: vbrusso@millard.com
|
Key Contact: Order/Count Contact—Donna Clark, Phone: 603-924-9262 Ext. 2208, Fax: 603-924-9420
E-mail: dclark@millard.com
|
|
SUMMARY DESCRIPTION
|
Subscribers to a weekly sports magazine.
77% male, 23% female; average age 38.
Average unit of sale 81.95.
|
LIST SOURCE
|
| Agent sold, direct mail, insert
cards, internet/online/website
registration, renewals, television/radio television. |
SELECTIONS WITH COUNTS
|
| Updated: Mar 3, 2009. |
| |
Total Number |
Price per/M |
| Universe |
2,190,319 |
*105.00 |
| Active subscribers |
2,190,319 |
105.00 |
| 30 day Subscribers |
318,705 |
+16.00 |
| 30 day Change of address |
14,491 |
+14.00 |
| Active male subscribers |
1,551,301 |
+8.00 |
| Active female subscribers |
379,541 |
+8.00 |
| Active direct to publisher subscribers |
1,323,306 |
+8.00 |
| Active direct mail sold subscribers |
513,024 |
+8.00 |
| Active agent sold subscribers |
866,917 |
+8.00 |
| Active renewal subscribers |
1,143,611 |
+8.00 |
| Active credit card sold subscribers |
861,850 |
+8.00 |
| Active adventure edition subscribers |
278,764 |
+16.00 |
| Active public place |
171,424 |
+14.00 |
| Active student subscribers |
31,934 |
+8.00 |
| 6 month Expires |
451,368 |
50.00 |
| Trial offer responders |
141,067 |
50.00 |
| Active SI e-mail addresses |
553,480 |
150.00 |
| Active SI favorite team e-mail addresses |
216,687 |
165.00 |
| Active SI adventure e-mail addresses |
79,609 |
165.00 |
| Active SI golf plus e-mail addresses |
250,060 |
165.00 |
| Active online subscribers |
185,830 |
+8.00 |
| Active seniors age 50+ |
689,586 |
+16.00 |
| Active SI favorite team subscribers |
641,354 |
+16.00 |
| Active SI golf plus edition subscribers |
852,982 |
+16.00 |
| 12 month SI book buyers - TIHE |
45,160 |
+14.00 |
(*) Fundraising/non-sports catalog rate, 75.00/M.
|
Net name arrangement (minimum 50,000), 85% plus 8.00/M running charge.
|
| Minimum order 10,000. |
|
OTHER SELECTIONS
|
30 day, 16.00/M extra; 6 month hotline, 8.00/M extra;
90 day, 12.00/M extra; age, 16.00/M extra; business address, change of
address, 14.00/M extra; gender, 8.00/M extra; interest, 16.00/M extra;
key coding, 2.00/M extra; public place address, 14.00/M extra; source,
State, Zip, SCF, 8.00/M extra; Zip set up, 50.00 fee.
|
COMMISSION, CREDIT POLICY
|
| 20% commission to brokers. Cancel charges: 100.00 flat
fee on all cancelled orders. Orders cancelled after mail date must be
paid in full. |
METHOD OF ADDRESSING
|
E-mail, 45.00 fee; FTP, 50.00 fee.
|
RESTRICTIONS
|
| All list rentals/exchanges must be reciprocal with all
Sports Illustrated offers. Mailer reserves the right to mail multi
buyer names at a later date. Multi's may only be mailed the same offer
that was originally cleared. |
|
Copyright
2009 by SRDS. All rights reserved |
SRDS Source: Consumer Media Advertising Source |
| Media Type: Direct Marketing |