LogoID(BB):4103491LogoID(TI):3807952
LogoID(CO):2910427
Time Inc.
http://sportsillustrated.cnn.com/
Mid 774198-000
1271 Avenue of the Americas, New York, NY 10020. Phone 212-522-1212. Fax 212-467-1392.
Media Kit URL: http://simediakit.com/
E-mail: frank_wall@timeinc.com

PROFILE
SI.COM is a 24/7 sports site providing the latest news, scores and comprehensive statistics. SI uses Sports Illustrated's renowned photographers and award winning writers to provide fresh, original content with the intelligence, wit and emotion fans need to be informed, as well as entertained.

POSITIONING STATEMENT
SI.com delivers breaking news, real-time scores, renowned photography and in-depth analysis from Sports Illustrated's award winning writers. This daily destination engages a community of sports fans on FanNation.com, provides a comprehensive link to sports history through the SI Vault, tackles current issues on DanPatrick.com, and keeps fans informed on-the-go through SI Mobile. The SI user is a young, professional, affluent, educated male seeking a richer understanding and behind the scenes access to athletes and events. The Sports Illustrated tradition combined with up-to-the-minute coverage and unique web-exclusive content makes SI.com a go-to sports destination.

PERSONNEL
Frank Wall, Pub, P:212-522-1577, E-mail: frank_wall@timeinc.com

ADVERTISING SALES OFFICE(S)
New York: 1271 Avenue of the Americas, New York, NY 10020-1300. Phone 212-522-1212. Fax 212-522-0390.
Michael Safran, NY Ad Dir, P:212-522-5608, E-mail: michael_safran@timeinc.com
West Coast: 11766 Wilshire Blvd., Los Angeles, CA 48304. Phone 310-268-7200. Fax 310-268-7308.
Matt Sganga, West Coast Franchise Dir, E-mail: matt_sganga@timeinc.com
Midwest: 303 E. Ohio St., Chicago, IL 60611. Phone 312-321-7800. Fax 312-321-7933.
Tom Buerger, Midwest Franchise Dir, P:312-321-7828, E-mail: tom_buerger@timeinc.com
Northwest: 2 Embarcadero Center, Ste. 1900, San Francisco, CA 94111. Phone 415-982-5000. Fax 415-434-5267.
Jessica Studholme, Northwest Franchise Dir, P:415-434-5234, E-mail: jessica_studholme@timeinc.com
Southwest: 4809 Cole Ave., Ste. 300, Dallas, TX 75205. Phone 214-523-4012.
Martin Crawford, Southwest Franchise Dir, P:214-523-4022, E-mail: martin_crawford@timeinc.com

MEDIA/ADVERTISING OPPORTUNITIES
IMUs
Rich Media
In-Stream Video
Podcasts
Webcasts
E-mail Newsletter
RSS Feed
Communities
Blogs
Custom Content
Mobile
Other

PUBLISHER'S RESEARCH
(See Online)

WEBSITE AUDIENCE METRICS

SOURCE-PROVIDED METRICS

Compete.com
Methodology: User-centric; click-stream tracking of U.S. consumer panel.

Website Metrics
Period: January 2011
Unique Visitors: 4,163,043Visits: 19,500,556
Page Views: 128,026,368Average Stay: 07:27
Visits/Person: 4.68Pages/Visit: 6.57
 

Audience Demographics

No Compete Demographic data available. Visit Compete.com for more information.



DoubleClick Ad Planner
Methodology: Combines user-centric and site-centric data from various Google sources and products.

View DoubleClick Ad Planner Site Profile


Nielsen NetView
Methodology: User-centric; desktop metering of U.S. Home & Work panel.

NetView Property: SI Digital Sites
Period: January 2011
Unique Audience (000): 5,611Total Sessions (000): 29,749
Page Views (000): 174,530Total Minutes (000): 116,479
Sessions/Person: 5Time/Person (Minutes): 21




Copyright 2011 by SRDS. All rights reserved.

SRDS Source: Consumer Media Advertising Source
Media Type: Digital