|
TABLET EDITION NOW AVAILABLE |
| The Sports Illustrated iPad App is
the best of magazine & the web all in ONE engaging multi-touch high
resolution platform. Rooted in the DNA of Sports Illustrated, the SI
iPad App delivers extraordinary photography, video and exclusive
editorial content; providing sports fans the benefits of the magazine at
the speed of the web. With a limited number of sponsors, the SI iPad
App makes for a great user experience and results in more exposure,
prominence and engagement for advertisers.
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| A Time Inc. Publication |
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|
| Mid 000911-000 |
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Published weekly by Time Inc,
1271 Avenue of the Americas, New York, NY 10020. Phone 212-522-1212. Fax 212-522-0475. |
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URL http://www.si.com |
| For shipping info., see Print Media Production Source. |
|
EDITORIAL PROFILE |
| SPORTS ILLUSTRATED reports on the
world of sports through in-depth articles, photography and stories. The
magazine's photography and journalism covers what happened, why it
happened, and what will happen next. Sports Illustrated's loyalty is
not to any athlete, team, or league, but rather to the fans and the
sports themselves.
|
PUBLISHER'S POSITIONING STATEMENT |
| SI is one of the most respected
sports brands in the world. Each week, Sports Illustrated weaves words
and images together to provide readers with the richest and deepest
understanding of sport - what happened, why it happened and what will
happen next. Sports Illustrated fuels the reader's passion by allowing
him or her to experience the richness, complexity and emotion of sports
on their own terms. |
1. PERSONNEL |
| EXEC, PUB—Mark Ford, Pres/Pub, P:212-522-4858 |
| PUB—Kim Kelleher, Publisher, P:212-522-4680 |
| PUB—Charlie Saunders, Assoc Pub, P:212-522-6230 |
| ADV—Michael Safran, Nat'l Adv Sales Dir, P:212-522-5608 |
| ADV—Robert Kligman, Nat'l Adv Sales Dir, P:212-522-6489 |
2. REPRESENTATIVES and/or BRANCH OFFICES |
•Atlanta, GA 30326–John Gordon, john_gordon@timeinc.com, Southeast Ad Dir., 3399 Peachtree Rd., NE, Ste. 1600. Phone 404-364-4051. Fax 404-364-4003.
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•Boston, MA 02116–John Cooney, john_cooney@timeinc.com, New England Ad Dir, 617-954-9410, 399 Boylston St. Phone 617-954-9400. Fax 617-954-9430.
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•Chicago, IL 60611–Thomas R. Buerger, thomas_buerger@timeinc.com, Midwest Ad Dir, 312-321-7828, 303 East Ohio St. Phone 312-321-7800. Fax 312-321-7933.
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•Dallas, TX 75251–(Southwest) Martin Crawford, martin_crawford@timeinc.com, Southwest Ad Dir, 12222 Merit Dr., Ste. 820. Phone 972-387-8595. Fax 972-387-8760.
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•Detroit, MI 48304–John Schram, john_schram@timeinc.com, Detroit Ad Dir, 39577 Woodward Ave., Ste. 200. Phone 248-988-7770. Fax 248-988-7915.
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•Los Angeles, CA 90025–Matt Sganga, matt_sganga@timeinc.com, LA Ad Dir, 11766 Woodward Ave., Suite 200. Phone 310-268-7339. Fax 310-268-7308.
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•New York, NY 10020–Jeffery Cooper, jeffery_cooper@timeinc.com, 1271 Ave of the Americas. Phone 212-522-1212. Fax 212-522-0320.
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•San Francisco, CA 94111–Jessica Jones Studhome, jessica_studholme@timeinc.com, Northwest Ad Dir, 415-982-5234, 2 Embarcedero Center, Ste. 1900. Phone 415-982-5000. Fax 415-434-5267.
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3. COMMISSION AND CASH DISCOUNT |
15% to recognized agencies. No cash
discount. Bills are rendered weekly on or before the Monday issue date
and payment is due within 10 days from the date of the invoice.
|
4. GENERAL RATE POLICY |
Orders beyond 7 weeks at rates then prevailing.
|
Publisher reserves the right to
reject or cancel any advertising for any reason at any time. All ads
must be clearly and prominently identified by trademark and/or signature
of the advertiser.
|
| ADVERTISING RATES |
| Effective 1-11-11 (Issue) |
5. BLACK/WHITE RATES |
|
| |
1 ti |
| 1 page |
240,900 |
| 4 columns |
322,500 |
| 2/3 page |
200,800 |
| 1/2 page |
168,700 |
| 1/2 page (h) spread |
313,200 |
| 1/3 page |
108,500 |
|
NON-STANDARD SPACE UNITS
|
SI can accommodate non-standard units
by special arrangement, including: gatefolds, insert cards, multi-page
small-size and full size advertising sections and supplied inserts.
Prices and additional possibilities are available.
|
DOLLAR VOLUME DISCOUNT
|
Dollar Volume Discounts (DVD) are
based on an advertiser's total gross spending in Sports Illustrated at
the open rate during a one-year period. An advertiser may select any
contract year of 52 consecutive weeks. For the purpose of calculating
DVD, gross spending includes all spending for space in Sports
Illustrated except as otherwise specified, and excludes any spending
with respect to production premiums or other charges. Should a contract
year fall within two calendar years, the DVD grid in effect at the
beginning of the advertiser's contract year shall apply to that
advertiser's entire contract year. See your SI Acct Mgr for details on
DVD discount levels.
|
STANDBY SPACE
|
Due to makeup requirements, both
national and less-than-national standby space is occasionally available
to advertisers at closing date at a reduced rate. SI cannot guarantee
that a certain amount of standby space will run during a specific period
of time.
|
6. COLOR RATES |
|
| |
1 ti |
| 4-Color: |
|
| 1 page |
370,500 |
| 4 columns |
496,000 |
| 2/3 page |
308,800 |
| 1/2 page |
259,400 |
| 1/2 page (h) spread |
481,700 |
| 1/3 page |
166,800 |
|
Rates include bleed.
|
7. COVERS |
|
| |
1 ti |
| 4-Color: |
|
| 2nd cover spread |
852,200 |
| 3rd cover |
407,600 |
| 4th cover |
481,700 |
|
8. INSERTS |
BOOKLETS & INSERTS
|
Run in units of 4, 8, 12, 16 pages or
more. Supporting page needed with some booklets. Prices are
determined by size of booklet and insert. We accept booklets and inserts
printed and supplied by advertiser. Details available.
|
9. BLEED |
No charge.
|
12. SPLIT-RUN |
A single advertiser can split his
copy along Regional, State, or Market lines. Split Run premium charges
are non-commissionable. Unit availability varies among editions.
|
13. SPECIAL ISSUE RATES AND DATA |
PREVIEW ISSUES
|
Sports Illustrated will publish
preview issues focused on Super Bowl, NASCAR, NCAA Tournament, MLB, NFL
Draft, College Football, NFL, NHL, NBA and College Basketball previews
(February 7, February 21, March 21, April 4, April 25, August 22,
September 5, October 3, October 24 and November 21).
|
2011 SWIMSUIT ISSUE
|
Once again, SI continues to publish
this classic issue (February 18, 2011) featuring the world's most
beautiful women. The higher circulation makes the Swimsuit Issue an
extraordinary value.
|
|
| Edition: |
Ratebase (000's) |
B/W |
4/C |
| National |
4000 |
263500 |
405300 |
| SI Half |
2000 |
145800 |
223700 |
| Select |
1200 |
122400 |
188200 |
|
Space closing for the 2011 Swimsuit edition is 12/20/10. Materials due 1/3/11.
|
13a. GEOGRAPHIC and/or DEMOGRAPHIC EDITIONS |
GEOGRAPHIC/STATE/METRO EDITIONS
|
Sports Illustrated offers seven
geographic editions to advertisers. Advertisers can buy the entire
circulation of any of SI's six printing plants or Canadian circulation.
In addition, advertisers can also buy individual states and metros.
Circulation areas, rate bases, and prices for each of these regions,
states and metros are listed below. Advertisers wishing to buy
combinations of states and metros should refer to the Multi-Edition
Pricing section.
|
Geographic editions are available
every week beginning with the January 10,2011 issue. Regional (State and
Metro) editions are available 33 times per year, beginning with the
January 17, 2011 issue. Canada edition is available on regional cycles
only.
|
EASTERN*
|
Delaware, District of Columbia,
Maryland, New Jersey, New York (Brooklyn, Queens and Long Island),
Pennsylvania, Virginia, West Virginia.
|
|
| |
Rate Base (000s) |
4/C |
| 1 page |
530 |
65,100 |
|
(*) Includes newsstand copies
|
NORTHEASTERN*
|
Connecticut, Massachusetts, Maine,
New Hampshire, New York (less Brooklyn, Queens, and Long Island), Rhode
Island, Vermont, Ohio (Eastern balance and Cleveland).
|
|
| |
Rate Base (000s) |
4/C |
| 1 page |
465 |
57,200 |
|
(*) Includes newsstand copies
|
MIDWESTERN*
|
Iowa, Illinois, Indiana, Michigan,
Minnesota, Missouri (Eastern balance and St. Louis), North Dakota,
Nebraska, Ohio (except Eastern balance and Cleveland), South Dakota,
Wisconsin.
|
|
| |
Rate Base (000s) |
4/C |
| 1 page |
625 |
76,800 |
|
(*) Includes newsstand copies
|
WESTERN*
|
Alaska, Arizona, California, Hawaii, Idaho, Nevada, Oregon, Utah, Washington.
|
|
| |
Rate Base (000s) |
4/C |
| 1 page |
505 |
62,000 |
|
(*) Includes newsstand copies
|
SOUTHERN*
|
Alabama, Florida, Georgia, Kentucky, Mississippi, North Carolina, South Carolina, Tennessee.
|
|
| |
Rate Base (000s) |
4/C |
| 1 page |
535 |
66,000 |
|
(*) Includes newsstand copies
|
SOUTHWESTERN*
|
Arkansas, Colorado, Kansas,
Louisiana, Missouri (Western balance and Kansas City), Montana, New
Mexico, Oklahoma, Texas, Wyoming.
|
|
| |
Rate Base (000s) |
4/C |
| 1 page |
405 |
49,900 |
|
(*) Includes newsstand copies
|
CIRCULATION:
|
METROPOLITAN EDITIONS
|
Los Angeles–A.B.C. 6-30-10–140,291
|
New York–A.B.C. 6-30-10–219,006
|
CANADA
|
|
| |
Rate Base (000s) |
4/C |
| 1 page |
80 |
20,200 |
|
CIRCULATION:
|
A.B.C. 6-30-10–92,063
|
SI HALF
|
SI Half offers national reach to 50%
of SI's circulation distributed on a random basis. Available 33 times
per year beginning with the January 17, 2011 issue.
|
|
| |
B/W |
4/C |
| 1 page |
132,000 |
203,000 |
|
Rate Base: 1,575,000
|
SI SELECT
|
SI Select is targeted to subscribers
identified as living in high income households. Available 30 times per
year beginning with the January 10, 2011 issue.
|
|
| |
B/W |
4/C |
| 1 page |
122,400 |
188,200 |
|
CIRCULATION:
|
A.B.C. 6-30-10–1,233,541
|
Rate Base: 1,200,000.
|
NATIONAL LESS SI SELECT
|
This edition represents the balance
of the circulation exclusive of SI Select. Available 30 times per year
beginning with the January 10, 2011 issue.
|
|
| |
B/W |
4/C |
| 1 page |
177,300 |
272,700 |
|
Rate Base: 1,950,000
|
SI HOMEOWNER
|
SI Homeowner edition targets
subscribers who are homeowners, with high household income within the
age range of our core subscriber. 3 issues in 2011 (April 18, May 9, and
June 20).
|
|
| |
B/W |
4/C |
| 1 page |
80,900 |
124,400 |
|
CIRCULATION:
|
A.B.C. 6-30-10–1,040,789
|
Rate Base: 1,000,000
|
SI GOLF PLUS
|
A selectively bound edition targeted
to subscribers who have been identified as golf enthusiasts, as well as
subscribers who have specifically requested the edition. Available 22
times in 2011.
|
|
| |
B/W |
4/C |
| 1 page |
49,100 |
75,500 |
|
CIRCULATION:
|
A.B.C. 6-30-10–527,614
|
Rate Base: 500,000
|
GOLF PLUS EQUIPMENT
|
Stand alone issue dedicated to
reviewing and evaluating golf equipment for the approaching season. This
issue targets our 500,000 Golf Plus subscribers.
|
|
| |
B/W |
4/C |
| 1 page |
49,100 |
75,500 |
|
Rate Base: 500,000
|
GOLF PLUS PREVIEW ISSUES
|
Focused on PGA Tour, Masters, Players
Championship, U.S. Open, and British Open Preview issues (March 7,
April 4, May 9, June 13, and July 11-18), SI Golf Plus will be served to
our 500,000 Golf Plus subscribers plus an additional 200,000 moderate
golfers.
|
|
| |
B/W |
4/C |
| 1 page |
63,000 |
96,900 |
|
Golf Plus Special issues will be stand alone issues.
|
CIRCULATION:
|
A.B.C. 6-30-10–889,169
|
Rate Base: 700,000
|
SI TOP METROS
|
30 major metros comprise this
edition. Available 33 times per year beginning with the January 17, 2011
issue in the following markets: Atlanta*, Baltimore, Boston,
Charlotte/Winston-Salem, Chicago*, Cleveland, Dallas/Ft. Worth, Denver,
Detroit, Hartford/Providence, Houston, Indianapolis, Kansas City, Los
Angeles*, Louisville/Memphis/Nashville, Miami, Milwaukee,
Minneapolis/St. Paul, New Orleans, New York*, Philadelphia*, Phoenix,
Pittsburgh, Portland/Seattle, Richmond/Norfolk, San Diego, San
Francisco, St. Louis, Tampa/St. Petersburg, Washington, DC.
|
|
| |
B/W |
4/C |
| 1 page |
167,700 |
258,000 |
|
(*) Includes newsstand copies
|
CIRCULATION:
|
A.B.C. 6-30-10–1,919,650
|
Rate Base: 1,950,000.
|
NATIONAL LESS SI TOP METROS
|
This edition represents the balance
of the circulation exclusive to SI Top Metros. Available 33 times per
year beginning with the January 17, 2011 issue.
|
|
| |
B/W |
4/C |
| 1 page |
96,100 |
147,800 |
|
Rate Base: 1,200,000.
|
METRO & STATE EDITIONS
|
Rates available.
|
MULTI-EDITION PRICING
|
Multi-Edition pricing gives
advertisers a number of options to create their own special geographic
editions of SI. Using this system, an advertiser can mix and match
almost any combination of states and metros.
|
Multi-Edition Pricing Table:
|
The multi-edition pricing table
should be used when buying more than one state and/or metro edition. Use
national rates for rate bases greater than 2,700,000.
|
|
| Total Rate Base: |
B/W |
4-C |
| |
Base Price |
CPM |
Base Price |
CPM |
| 300,000-500,000 |
… |
… |
63,000 |
163.66 |
| 500,000-700,000 |
… |
… |
95,732 |
154.57 |
| 700,000-900,000 |
… |
… |
126,646 |
145.47 |
| 900,000-1,100,000 |
… |
… |
155,740 |
138.19 |
| 1,100,000-1,300,000 |
111,731 |
79.88 |
183,377 |
132.13 |
| 1,300,000-1,500,000 |
127,706 |
77.49 |
209,804 |
127.30 |
| 1,500,000-1,700,000 |
143,205 |
75.26 |
235,264 |
123.64 |
| 1,700,000-1,900,000 |
158,258 |
73.42 |
259,992 |
120.63 |
| 1,900,000-2,100,000 |
172,941 |
71.94 |
284,117 |
118.18 |
| 2,100,000-2,300,000 |
187,328 |
70.84 |
307,753 |
116.38 |
| 2,300,000-2,500,000 |
201,496 |
70.10 |
331,029 |
115.15 |
| 2,500,000-2,700,000 |
215,516 |
126.92 |
354,060 |
82.20 |
|
Calculate rates as follows:
|
1. Add the rate bases of all editions used in single insertion. The minimum price is at the 300,000 circulation level.
|
2. Using the left-most column,
locate the closest total rate base level that does not exceed your
desired rate base. For example, if rate base is 350,000, use the 300,000
row.
|
3. Read across the line to find the
base price. Next to this is the additional CPM rate. Make sure you use
the column with appropriate coloration (BW or 4C).
|
4. Multiply the difference between
your total rate base and the closest lower rate base by this CPM. For
example, if your total circulation is 350,000 for a 4C ad, multiply the
difference between 350 and 300 (50) by the 163.66 CPM.
|
5. Add the price of the additional
CPM (in this example, 50 x 163.66 = 8,183.00) to the base price
(63,000). The resulting number is the one-time open rate for a full-page
4C ad. The full calculation is as follows: 63,000 + (350-300) x 163.66 =
71,183.00.
|
15. GENERAL REQUIREMENTS |
| Also see SRDS Print Media Production Source. |
| Printing Process: Web Offset Full Run. |
| Trim Size: 7.875 x 10.5. |
| Binding Method: Saddle Stitched. |
| Colors Available: 4-color process; 5th cylinder. |
| Covers: 4-color process. |
| NON-BLEED |
| STANDARD AD PAGE DIMENSIONS |
| Sprd | 15 | x | 10 |
| 1 pg | 7 | x | 10 |
| 2/3 v | 4.5 | x | 10 |
| 1/2 v | 3.313 | x | 10 |
| 1/2 h | 7 | x | 4.5 |
| 1/3 v | 2 | x | 10 |
| 1/2 h sprd | 15 | x | 4.5 |
|
For all general requirements including specs, please refer to http://direct2time.timeinc.com/
|
16. ISSUE AND CLOSING DATES |
Published weekly.
|
Space closes 5 weeks prior to each
issue. Materials close 4 weeks prior to each issue. Cover space closes
13 weeks prior to each issue.
|
All materials purged after 7 months.
|
Cancellations not accepted after closing date.
|
SPECIAL FEATURE ISSUES
|
Feb 7/11–Super Bowl Preview; Australian Open Finals.
|
Feb 21/11–NASCAR Preview.
|
Mar 21/11–NCAA Tournament Preview.
|
Apr 4/11–Major League Baseball Preview.
|
Apr 25/11–NFL Draft Issue.
|
Jul 11-18/11–Summer Double Issue.
|
Aug 22/11–College Football Preview.
|
Sep 5/11–NFL Preview.
|
Oct 3/11–NHL Preview.
|
Oct 24/11–NBA Preview.
|
Nov 21/11–College Basketball Preview.
|
Dec 5/11–Sportsman of the Year (Double Issue).
|
Dec 26/11–Year in Sports.
|
18. CIRCULATION |
|
Established 1954. Single copy 2.95; per year 80.46.
|
Summary Data–for detail see Publisher's Statement
|
| A.B.C. 6-30-10 (6 mos. aver.) |
| Total |
Subs |
Paid Subs |
Verif Subs |
Single |
Assoc |
| 3,212,278 |
3,134,492 |
2,962,289 |
172,203 |
77,786 |
… |
|
Average non-analyzed non-paid circulation (not incl. above):
|
Total 118,602
|
| TERRITORIAL DISTRIBUTION Mar 30/09–3,186,491 |
| N.Eng. |
Mid.Atl. |
E.N.Cen. |
W.N.Cen. |
S.Atl. |
E.S.Cen. |
| 223,654 |
496,858 |
539,625 |
221,152 |
569,912 |
154,520 |
| W.S.Cen. |
Mtn.St. |
Pac.St. |
Canada |
Foreign |
Other |
| 264,861 |
201,220 |
405,679 |
103,211 |
750 |
5,049 |
|
Paid Advertising Rate Base: 3,150,000.
|
% above/below rate base: 2.0.
|
19. PUBLISHER'S RESEARCH |
|
(See Online)
|
