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TABLET EDITION NOW AVAILABLE
The Sports Illustrated iPad App is the best of magazine & the web all in ONE engaging multi-touch high resolution platform. Rooted in the DNA of Sports Illustrated, the SI iPad App delivers extraordinary photography, video and exclusive editorial content; providing sports fans the benefits of the magazine at the speed of the web. With a limited number of sponsors, the SI iPad App makes for a great user experience and results in more exposure, prominence and engagement for advertisers.
A Time Inc. Publication
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Mid 000911-000
Published weekly by Time Inc, 1271 Avenue of the Americas, New York, NY 10020. Phone 212-522-1212. Fax 212-522-0475.
URL http://www.si.com
For shipping info., see Print Media Production Source.

EDITORIAL PROFILE
SPORTS ILLUSTRATED reports on the world of sports through in-depth articles, photography and stories. The magazine's photography and journalism covers what happened, why it happened, and what will happen next. Sports Illustrated's loyalty is not to any athlete, team, or league, but rather to the fans and the sports themselves.

PUBLISHER'S POSITIONING STATEMENT
SI is one of the most respected sports brands in the world. Each week, Sports Illustrated weaves words and images together to provide readers with the richest and deepest understanding of sport - what happened, why it happened and what will happen next. Sports Illustrated fuels the reader's passion by allowing him or her to experience the richness, complexity and emotion of sports on their own terms.

1. PERSONNEL
EXEC, PUB—Mark Ford, Pres/Pub, P:212-522-4858
PUB—Kim Kelleher, Publisher, P:212-522-4680
PUB—Charlie Saunders, Assoc Pub, P:212-522-6230
ADV—Michael Safran, Nat'l Adv Sales Dir, P:212-522-5608
ADV—Robert Kligman, Nat'l Adv Sales Dir, P:212-522-6489

2. REPRESENTATIVES and/or BRANCH OFFICES
Atlanta, GA 30326–John Gordon, john_gordon@timeinc.com, Southeast Ad Dir., 3399 Peachtree Rd., NE, Ste. 1600. Phone 404-364-4051. Fax 404-364-4003.
Boston, MA 02116–John Cooney, john_cooney@timeinc.com, New England Ad Dir, 617-954-9410, 399 Boylston St. Phone 617-954-9400. Fax 617-954-9430.
Chicago, IL 60611–Thomas R. Buerger, thomas_buerger@timeinc.com, Midwest Ad Dir, 312-321-7828, 303 East Ohio St. Phone 312-321-7800. Fax 312-321-7933.
Dallas, TX 75251–(Southwest) Martin Crawford, martin_crawford@timeinc.com, Southwest Ad Dir, 12222 Merit Dr., Ste. 820. Phone 972-387-8595. Fax 972-387-8760.
Detroit, MI 48304–John Schram, john_schram@timeinc.com, Detroit Ad Dir, 39577 Woodward Ave., Ste. 200. Phone 248-988-7770. Fax 248-988-7915.
Los Angeles, CA 90025–Matt Sganga, matt_sganga@timeinc.com, LA Ad Dir, 11766 Woodward Ave., Suite 200. Phone 310-268-7339. Fax 310-268-7308.
New York, NY 10020–Jeffery Cooper, jeffery_cooper@timeinc.com, 1271 Ave of the Americas. Phone 212-522-1212. Fax 212-522-0320.
San Francisco, CA 94111–Jessica Jones Studhome, jessica_studholme@timeinc.com, Northwest Ad Dir, 415-982-5234, 2 Embarcedero Center, Ste. 1900. Phone 415-982-5000. Fax 415-434-5267.

3. COMMISSION AND CASH DISCOUNT
15% to recognized agencies. No cash discount. Bills are rendered weekly on or before the Monday issue date and payment is due within 10 days from the date of the invoice.

4. GENERAL RATE POLICY
Orders beyond 7 weeks at rates then prevailing.
Publisher reserves the right to reject or cancel any advertising for any reason at any time. All ads must be clearly and prominently identified by trademark and/or signature of the advertiser.
ADVERTISING RATES
Effective 1-11-11 (Issue)

5. BLACK/WHITE RATES
           1 ti     
1 page           240,900    
4 columns           322,500    
2/3 page           200,800    
1/2 page           168,700    
1/2 page (h) spread           313,200    
1/3 page           108,500    
NON-STANDARD SPACE UNITS
SI can accommodate non-standard units by special arrangement, including: gatefolds, insert cards, multi-page small-size and full size advertising sections and supplied inserts. Prices and additional possibilities are available.
DOLLAR VOLUME DISCOUNT
Dollar Volume Discounts (DVD) are based on an advertiser's total gross spending in Sports Illustrated at the open rate during a one-year period. An advertiser may select any contract year of 52 consecutive weeks. For the purpose of calculating DVD, gross spending includes all spending for space in Sports Illustrated except as otherwise specified, and excludes any spending with respect to production premiums or other charges. Should a contract year fall within two calendar years, the DVD grid in effect at the beginning of the advertiser's contract year shall apply to that advertiser's entire contract year. See your SI Acct Mgr for details on DVD discount levels.
STANDBY SPACE
Due to makeup requirements, both national and less-than-national standby space is occasionally available to advertisers at closing date at a reduced rate. SI cannot guarantee that a certain amount of standby space will run during a specific period of time.

6. COLOR RATES
           1 ti     
4-Color:               
1 page           370,500    
4 columns           496,000    
2/3 page           308,800    
1/2 page           259,400    
1/2 page (h) spread           481,700    
1/3 page           166,800    
Rates include bleed.

7. COVERS
           1 ti     
4-Color:               
2nd cover spread           852,200    
3rd cover           407,600    
4th cover           481,700    

8. INSERTS
BOOKLETS & INSERTS
Run in units of 4, 8, 12, 16 pages or more. Supporting page needed with some booklets. Prices are determined by size of booklet and insert. We accept booklets and inserts printed and supplied by advertiser. Details available.

9. BLEED
No charge.

12. SPLIT-RUN
A single advertiser can split his copy along Regional, State, or Market lines. Split Run premium charges are non-commissionable. Unit availability varies among editions.

13. SPECIAL ISSUE RATES AND DATA
PREVIEW ISSUES
Sports Illustrated will publish preview issues focused on Super Bowl, NASCAR, NCAA Tournament, MLB, NFL Draft, College Football, NFL, NHL, NBA and College Basketball previews (February 7, February 21, March 21, April 4, April 25, August 22, September 5, October 3, October 24 and November 21).
2011 SWIMSUIT ISSUE
Once again, SI continues to publish this classic issue (February 18, 2011) featuring the world's most beautiful women. The higher circulation makes the Swimsuit Issue an extraordinary value.
Edition:           Ratebase (000's)            B/W           4/C    
National           4000           263500           405300    
SI Half           2000           145800           223700    
Select           1200           122400           188200    
Space closing for the 2011 Swimsuit edition is 12/20/10. Materials due 1/3/11.

13a. GEOGRAPHIC and/or DEMOGRAPHIC EDITIONS
GEOGRAPHIC/STATE/METRO EDITIONS
Sports Illustrated offers seven geographic editions to advertisers. Advertisers can buy the entire circulation of any of SI's six printing plants or Canadian circulation. In addition, advertisers can also buy individual states and metros. Circulation areas, rate bases, and prices for each of these regions, states and metros are listed below. Advertisers wishing to buy combinations of states and metros should refer to the Multi-Edition Pricing section.
Geographic editions are available every week beginning with the January 10,2011 issue. Regional (State and Metro) editions are available 33 times per year, beginning with the January 17, 2011 issue. Canada edition is available on regional cycles only.
EASTERN*
Delaware, District of Columbia, Maryland, New Jersey, New York (Brooklyn, Queens and Long Island), Pennsylvania, Virginia, West Virginia.
           Rate Base (000s)            4/C    
1 page           530           65,100    
   (*) Includes newsstand copies
NORTHEASTERN*
Connecticut, Massachusetts, Maine, New Hampshire, New York (less Brooklyn, Queens, and Long Island), Rhode Island, Vermont, Ohio (Eastern balance and Cleveland).
           Rate Base (000s)            4/C    
1 page           465           57,200    
   (*) Includes newsstand copies
MIDWESTERN*
Iowa, Illinois, Indiana, Michigan, Minnesota, Missouri (Eastern balance and St. Louis), North Dakota, Nebraska, Ohio (except Eastern balance and Cleveland), South Dakota, Wisconsin.
           Rate Base (000s)            4/C    
1 page           625           76,800    
   (*) Includes newsstand copies
WESTERN*
Alaska, Arizona, California, Hawaii, Idaho, Nevada, Oregon, Utah, Washington.
           Rate Base (000s)            4/C    
1 page           505           62,000    
   (*) Includes newsstand copies
SOUTHERN*
Alabama, Florida, Georgia, Kentucky, Mississippi, North Carolina, South Carolina, Tennessee.
           Rate Base (000s)            4/C    
1 page           535           66,000    
   (*) Includes newsstand copies
SOUTHWESTERN*
Arkansas, Colorado, Kansas, Louisiana, Missouri (Western balance and Kansas City), Montana, New Mexico, Oklahoma, Texas, Wyoming.
           Rate Base (000s)            4/C    
1 page           405           49,900    
   (*) Includes newsstand copies
CIRCULATION:
METROPOLITAN EDITIONS
Los Angeles–A.B.C. 6-30-10–140,291
New York–A.B.C. 6-30-10–219,006
CANADA
           Rate Base (000s)            4/C    
1 page           80           20,200    
CIRCULATION:
A.B.C. 6-30-10–92,063
SI HALF
SI Half offers national reach to 50% of SI's circulation distributed on a random basis. Available 33 times per year beginning with the January 17, 2011 issue.
           B/W           4/C    
1 page           132,000           203,000    
Rate Base: 1,575,000
SI SELECT
SI Select is targeted to subscribers identified as living in high income households. Available 30 times per year beginning with the January 10, 2011 issue.
           B/W           4/C    
1 page           122,400           188,200    
CIRCULATION:
A.B.C. 6-30-10–1,233,541
Rate Base: 1,200,000.
NATIONAL LESS SI SELECT
This edition represents the balance of the circulation exclusive of SI Select. Available 30 times per year beginning with the January 10, 2011 issue.
           B/W           4/C    
1 page           177,300           272,700    
Rate Base: 1,950,000
SI HOMEOWNER
SI Homeowner edition targets subscribers who are homeowners, with high household income within the age range of our core subscriber. 3 issues in 2011 (April 18, May 9, and June 20).
           B/W           4/C    
1 page           80,900           124,400    
CIRCULATION:
A.B.C. 6-30-10–1,040,789
Rate Base: 1,000,000
SI GOLF PLUS
A selectively bound edition targeted to subscribers who have been identified as golf enthusiasts, as well as subscribers who have specifically requested the edition. Available 22 times in 2011.
           B/W           4/C    
1 page           49,100           75,500    
CIRCULATION:
A.B.C. 6-30-10–527,614
Rate Base: 500,000
GOLF PLUS EQUIPMENT
Stand alone issue dedicated to reviewing and evaluating golf equipment for the approaching season. This issue targets our 500,000 Golf Plus subscribers.
           B/W           4/C    
1 page           49,100           75,500    
Rate Base: 500,000
GOLF PLUS PREVIEW ISSUES
Focused on PGA Tour, Masters, Players Championship, U.S. Open, and British Open Preview issues (March 7, April 4, May 9, June 13, and July 11-18), SI Golf Plus will be served to our 500,000 Golf Plus subscribers plus an additional 200,000 moderate golfers.
           B/W           4/C    
1 page           63,000           96,900    
   Golf Plus Special issues will be stand alone issues.
CIRCULATION:
A.B.C. 6-30-10–889,169
Rate Base: 700,000
SI TOP METROS
30 major metros comprise this edition. Available 33 times per year beginning with the January 17, 2011 issue in the following markets: Atlanta*, Baltimore, Boston, Charlotte/Winston-Salem, Chicago*, Cleveland, Dallas/Ft. Worth, Denver, Detroit, Hartford/Providence, Houston, Indianapolis, Kansas City, Los Angeles*, Louisville/Memphis/Nashville, Miami, Milwaukee, Minneapolis/St. Paul, New Orleans, New York*, Philadelphia*, Phoenix, Pittsburgh, Portland/Seattle, Richmond/Norfolk, San Diego, San Francisco, St. Louis, Tampa/St. Petersburg, Washington, DC.
           B/W           4/C    
1 page           167,700           258,000    
   (*) Includes newsstand copies
CIRCULATION:
A.B.C. 6-30-10–1,919,650
Rate Base: 1,950,000.
NATIONAL LESS SI TOP METROS
This edition represents the balance of the circulation exclusive to SI Top Metros. Available 33 times per year beginning with the January 17, 2011 issue.
           B/W           4/C    
1 page           96,100           147,800    
Rate Base: 1,200,000.
METRO & STATE EDITIONS
Rates available.
MULTI-EDITION PRICING
Multi-Edition pricing gives advertisers a number of options to create their own special geographic editions of SI. Using this system, an advertiser can mix and match almost any combination of states and metros.
Multi-Edition Pricing Table:
The multi-edition pricing table should be used when buying more than one state and/or metro edition. Use national rates for rate bases greater than 2,700,000.
Total Rate Base:           B/W           4-C    
           Base Price            CPM           Base Price            CPM    
300,000-500,000           …           …           63,000           163.66    
500,000-700,000           …           …           95,732           154.57    
700,000-900,000           …           …           126,646           145.47    
900,000-1,100,000           …           …           155,740           138.19    
1,100,000-1,300,000           111,731           79.88           183,377           132.13    
1,300,000-1,500,000           127,706           77.49           209,804           127.30    
1,500,000-1,700,000           143,205           75.26           235,264           123.64    
1,700,000-1,900,000           158,258           73.42           259,992           120.63    
1,900,000-2,100,000           172,941           71.94           284,117           118.18    
2,100,000-2,300,000           187,328           70.84           307,753           116.38    
2,300,000-2,500,000           201,496           70.10           331,029           115.15    
2,500,000-2,700,000           215,516           126.92           354,060           82.20    
Calculate rates as follows:
1. Add the rate bases of all editions used in single insertion. The minimum price is at the 300,000 circulation level.
2. Using the left-most column, locate the closest total rate base level that does not exceed your desired rate base. For example, if rate base is 350,000, use the 300,000 row.
3. Read across the line to find the base price. Next to this is the additional CPM rate. Make sure you use the column with appropriate coloration (BW or 4C).
4. Multiply the difference between your total rate base and the closest lower rate base by this CPM. For example, if your total circulation is 350,000 for a 4C ad, multiply the difference between 350 and 300 (50) by the 163.66 CPM.
5. Add the price of the additional CPM (in this example, 50 x 163.66 = 8,183.00) to the base price (63,000). The resulting number is the one-time open rate for a full-page 4C ad. The full calculation is as follows: 63,000 + (350-300) x 163.66 = 71,183.00.

15. GENERAL REQUIREMENTS
Also see SRDS Print Media Production Source.
Printing Process: Web Offset Full Run.
Trim Size: 7.875 x 10.5.
Binding Method: Saddle Stitched.
Colors Available: 4-color process; 5th cylinder.
Covers: 4-color process.
NON-BLEED    
STANDARD AD PAGE DIMENSIONS    
Sprd          15          x          10    
1 pg          7          x          10    
2/3 v          4.5          x          10    
1/2 v          3.313          x          10    
1/2 h          7          x          4.5    
1/3 v          2          x          10    
1/2 h sprd          15          x          4.5    
For all general requirements including specs, please refer to http://direct2time.timeinc.com/

16. ISSUE AND CLOSING DATES
Published weekly.
Space closes 5 weeks prior to each issue. Materials close 4 weeks prior to each issue. Cover space closes 13 weeks prior to each issue.
All materials purged after 7 months.
Cancellations not accepted after closing date.
SPECIAL FEATURE ISSUES
Feb 7/11–Super Bowl Preview; Australian Open Finals.
Feb 21/11–NASCAR Preview.
Mar 21/11–NCAA Tournament Preview.
Apr 4/11–Major League Baseball Preview.
Apr 25/11–NFL Draft Issue.
Jul 11-18/11–Summer Double Issue.
Aug 22/11–College Football Preview.
Sep 5/11–NFL Preview.
Oct 3/11–NHL Preview.
Oct 24/11–NBA Preview.
Nov 21/11–College Basketball Preview.
Dec 5/11–Sportsman of the Year (Double Issue).
Dec 26/11–Year in Sports.

18. CIRCULATION
Established 1954. Single copy 2.95; per year 80.46.
Summary Data–for detail see Publisher's Statement
A.B.C. 6-30-10 (6 mos. aver.)
Total           Subs           Paid Subs            Verif Subs            Single           Assoc    
3,212,278           3,134,492           2,962,289           172,203           77,786           …    
Average non-analyzed non-paid circulation (not incl. above):
Total 118,602
TERRITORIAL DISTRIBUTION Mar 30/09–3,186,491
N.Eng.           Mid.Atl.           E.N.Cen.           W.N.Cen.           S.Atl.           E.S.Cen.    
223,654           496,858           539,625           221,152           569,912           154,520    
W.S.Cen.           Mtn.St.           Pac.St.           Canada           Foreign           Other    
264,861           201,220           405,679           103,211           750           5,049    
Paid Advertising Rate Base: 3,150,000.
% above/below rate base: 2.0.

19. PUBLISHER'S RESEARCH
(See Online)




Copyright 2011 by SRDS. All rights reserved.

SRDS Source: Consumer Media Advertising Source
Media Type: Print