|
| A Time Inc. Publication |
 |
|
| Mid 000911-000 |
|
Published weekly by Time Inc,
1271 Avenue of the Americas, New York, NY 10020. Phone 212-522-1212. Fax 212-522-0475. |
|
URL http://www.si.com |
| For shipping info., see Print Media Production Source. |
|
EDITORIAL PROFILE |
| SPORTS ILLUSTRATED reports on the
world of sports through in-depth articles, photography and stories. The
magazine's photography and journalism covers what happened, why it
happened, and what will happen next. Sports Illustrated's loyalty is
not to any athlete, team, or league, but rather to the fans and the
sports themselves.
|
PUBLISHER'S POSITIONING STATEMENT |
| SI is one of the most
respected sports brands in the world. Each week, Sports Illustrated
weaves words and images together to provide readers with the richest
and deepest understanding of sport - what happened, why it happened and
what will happen next. Sports Illustrated fuels the reader's passion by
allowing him or her to experience the richness, complexity and emotion
of sports on their own terms. |
1. PERSONNEL |
| EXEC, PUB—Mark Ford, Pres/Pub, P:212-522-4858 |
| PUB, ADV—Jeff Griffing, VP Adv Sales, P:212-522-3865 |
2. REPRESENTATIVES and/or BRANCH OFFICES |
•Atlanta, GA 30326–John Gordon, john_gordon@timeinc.com, Southeast Ad Dir., 3399 Peachtree Rd., NE, Ste. 1600. Phone 404-364-4051. Fax 404-364-4003.
|
•Boston, MA 02116–John Cooney, john_cooney@timeinc.com, New England Ad Dir, 617-954-9410, 399 Boylston St. Phone 617-954-9400. Fax 617-954-9430.
|
•Chicago, IL 60611–Thomas R. Buerger, thomas_buerger@timeinc.com, Midwest Ad Dir, 312-321-7828, 303 East Ohio St. Phone 312-321-7800. Fax 312-321-7933.
|
•Dallas, TX 75251–(Southwest) Martin Crawford, martin_crawford@timeinc.com, Southwest Ad Dir, 12222 Merit Dr., Ste. 820. Phone 972-387-8595. Fax 972-387-8760.
|
•Detroit, MI 48304–John Schram, john_schram@timeinc.com, Detroit Ad Dir, 39577 Woodward Ave., Ste. 200. Phone 248-988-7770. Fax 248-988-7915.
|
•Los Angeles, CA 90025–Matt Sganga, matt_sganga@timeinc.com, LA Ad Dir, 11766 Woodward Ave., Suite 200. Phone 310-268-7339. Fax 310-268-7308.
|
•New York, NY 10020–Michael Saffran, michael_saffran@timeinc.com, 1271 Ave of the Americas. Phone 212-522-5608. Fax 212-522-0320.
|
•San Diego (Encinitas), CA 92024–Brian Fortini, brian_fortini@timeinc.com, Ad Dir, 4407 Manchester Ave., Ste. 206. Phone 760-753-4100. Fax 760-753-2110.
|
•San Francisco, CA 94111–Kingman Gordon, kingman_gordon@timeinc.com, Northwest Ad Dir, 415-982-5234, 2 Embarcedero Center, Ste. 1900. Phone 415-982-5000. Fax 415-434-5267.
|
•Bloomfield Hills, MI 48304–Jeff Kelosky, jeff_kelosky@timeinc.com, Canada, 39577 Woodward Avenue, Suite 200. Phone 248-988-7795. Fax 248-988-7915.
|
3. COMMISSION AND CASH DISCOUNT |
15% to recognized agencies. No cash
discount. Bills are rendered weekly on or before the Monday issue date
and payment is due within 10 days from the date of the invoice.
|
4. GENERAL RATE POLICY |
Orders beyond 7 weeks at rates then prevailing.
|
Publisher reserves the right to
reject or cancel any advertising for any reason at any time. All ads
must be clearly and prominently identified by trademark and/or
signature of the advertiser.
|
| ADVERTISING RATES |
| Effective 1-12-09 (Issue) | Confirmed 10-09 |
5. BLACK/WHITE RATES |
|
| |
1 ti |
| 1 page |
204,100 |
| 4 columns |
273,200 |
| 2/3 page |
167,400 |
| 1/2 page |
139,800 |
| 1/2 page (h) spread |
263,300 |
| 1/3 page |
93,200 |
|
NON-STANDARD SPACE UNITS
|
SI can accommodate non-standard
units by special arrangement, including: gatefolds, insert cards,
multi-page small-size and full size advertising sections and supplied
inserts. Prices and additional possibilities are available.
|
DOLLAR VOLUME DISCOUNT
|
Dollar Volume Discounts (DVD) are
based on an advertiser's total gross spending in Sports Illustrated at
the open rate during a one-year period. An advertiser may select any
contract year of 52 consecutive weeks. For the purpose of calculating
DVD, gross spending includes all spending for space in Sports
Illustrated except as otherwise specified, and excludes any spending
with respect to production premiums or other charges. Should a contract
year fall within two calendar years, the DVD grid in effect at the
beginning of the advertiser's contract year shall apply to that
advertiser's entire contract year. See your SI Acct Mgr for details on
DVD discount levels.
|
STANDBY SPACE
|
Due to makeup requirements, both
national and less-than-national standby space is occasionally available
to advertisers at closing date at a reduced rate. SI cannot guarantee
that a certain amount of standby space will run during a specific
period of time.
|
6. COLOR RATES |
|
| |
1 ti |
| 4-Color: |
|
| 1 page |
336,000 |
| 4 columns |
449,800 |
| 2/3 page |
275,500 |
| 1/2 page |
230,200 |
| 1/2 page (h) spread |
433,400 |
| 1/3 page |
153,400 |
|
Rates include bleed.
|
7. COVERS |
|
| |
1 ti |
| 4-Color: |
|
| 2nd cover spread |
772,800 |
| 3rd cover |
369,600 |
| 4th cover |
436,800 |
|
8. INSERTS |
BOOKLETS & INSERTS
|
Run in units of 4, 8, 12, 16 pages
or more. Supporting page needed with some booklets. Prices are
determined by size of booklet and insert. We accept booklets and
inserts printed and supplied by advertiser. Details available.
|
9. BLEED |
No charge.
|
12. SPLIT-RUN |
A single advertiser can split his
copy along Regional, State, or Market lines. Split Run premium charges
are non-commissionable. Unit availability varies among editions.
|
13. SPECIAL ISSUE RATES AND DATA |
PREVIEW ISSUES
|
Sports Illustrated will publish 6
preview issues focused on NCAA Basketball, MLB, NCAA College Football,
NFL, NBA and NCAA College Basketball previews (March 23, April 6,
August 17, September 7, October 26 and November 23).
|
|
| Edition: |
Ratebase (000's) |
B/W |
4/C |
| National |
3,250 |
210,600 |
346,700 |
| SI Half |
1,625 |
115,800 |
189,900 |
|
2009 SWIMSUIT ISSUE
|
Once again, SI continues to publish
this classic issue featuring the world's most beautiful women. The
higher circulation makes the Swimsuit Issue an extraordinary value.
|
|
| Edition: |
Ratebase (000's) |
B/W |
4/C |
| National |
4500 |
242100 |
394700 |
| SI Half |
2250 |
133700 |
218400 |
| Select |
1200 |
105100 |
170700 |
|
Material closing for the 2009 Swimsuit edition is 1/2/09.
|
13a. GEOGRAPHIC and/or DEMOGRAPHIC EDITIONS |
GEOGRAPHIC/STATE/METRO EDITIONS
|
Sports Illustrated offers seven
geographic editions to advertisers. Advertisers can buy the entire
circulation of any of SI's six printing plants or Canadian circulation.
In addition, advertisers can also buy individual states and metros.
Circulation areas, rate bases, and prices for each of these regions,
states and metros are listed below. Advertisers wishing to buy
combinations of states and metros should refer to the Multi-Edition
Pricing section.
|
Geographic editions are available
every week beginning with the January 12,2009 issue. Regional (State
and Metro) editions are available 31 times per year, beginning with the
January 19, 2009 issue. Canada edition is available on regional cycles
only.
|
EASTERN*
|
Delaware, District of Columbia,
Maryland, New Jersey, New York (Brooklyn, Queens, and Long Island),
Pennsylvania, Virginia, West Virginia.
|
|
| |
Rate Base (000s) |
4/C |
| 1 page |
530 |
59,000 |
|
(*) Includes newsstand copies
|
NORTHEASTERN*
|
Connecticut, Massachusetts, Maine,
New Hampshire, New York (less Brooklyn, Queens, and Long Island), Rhode
Island, Vermont, Ohio (Eastern balance and Cleveland).
|
|
| |
Rate Base (000s) |
4/C |
| 1 page |
427 |
47,600 |
|
(*) Includes newsstand copies
|
MIDWESTERN*
|
Iowa, Illinois, Indiana, Michigan,
Minnesota, Missouri (Eastern balance and St. Louis), North Dakota,
Nebraska, Ohio (except Eastern balance and Cleveland), South Dakota,
Wisconsin.
|
|
| |
Rate Base (000s) |
4/C |
| 1 page |
679 |
75,600 |
|
(*) Includes newsstand copies
|
WESTERN*
|
Alaska, Arizona, California, Hawaii, Idaho, Nevada, Oregon, Utah, Washington.
|
|
| |
Rate Base (000s) |
4/C |
| 1 page |
559 |
62,200 |
|
(*) Includes newsstand copies
|
CIRCULATION:
|
A.B.C. 12-31-08–538,818
|
SOUTHERN*
|
Alabama, Florida, Georgia, Kentucky, Mississippi, North Carolina, South Carolina, Tennessee.
|
|
| |
Rate Base (000s) |
4/C |
| 1 page |
482 |
53,900 |
|
(*) Includes newsstand copies
|
SOUTHWESTERN*
|
Arkansas, Colorado, Kansas,
Louisiana, Missouri (Western balance and Kansas City), Montana, New
Mexico, Oklahoma, Texas, Wyoming.
|
|
| |
Rate Base (000s) |
4/C |
| 1 page |
427 |
47,700 |
|
(*) Includes newsstand copies
|
CANADA
|
|
| |
Rate Base (000s) |
4/C |
| 1 page |
80 |
19,200 |
|
CIRCULATION:
|
A.B.C. 12-31-08–114,412
|
SI HALF
|
SI Half offers national reach to 50%
of SI's circulation distributed on a random basis. Available 30 times
per year beginning with the January 19, 2009 issue.
|
|
| |
B/W |
4/C |
| 1 page |
112,300 |
184,100 |
|
Rate Base: 1,575,000
|
SI SELECT
|
SI Select is targeted to subscribers
identified as living in high income households. Available 30 times per
year beginning with the January 12, 2009 issue.
|
|
| |
B/W |
4/C |
| 1 page |
105,100 |
170,700 |
|
CIRCULATION:
|
A.B.C. 12-31-08–1,247,196
|
Rate Base: 1,200,000.
|
NATIONAL LESS SI SELECT
|
This edition represents the balance
of the circulation exclusive of SI Select. Available 30 times per year
beginning with the January 12, 2009 issue.
|
|
| |
B/W |
4/C |
| 1 page |
150,900 |
247,300 |
|
Rate Base: 1,950,000
|
SI HOMEOWNERS
|
SI Homeowner edition targets
subscribers who are homeowners, with high household income within the
age range of our core subscriber.
|
|
| |
B/W |
4/C |
| 1 page |
68,800 |
112,800 |
|
CIRCULATION:
|
A.B.C. 6-30-08–1,045,781
|
Rate Base: 1,000,000
|
SI GOLF PLUS
|
A selectively bound edition targeted
to subscribers who have been identified as golf enthusiasts, as well as
subscribers who have specifically requested the edition. Available 30
times in 2009.
|
|
| |
B/W |
4/C |
| 1 page |
43,100 |
68,500 |
|
CIRCULATION:
|
A.B.C. 12-31-08–534,511
|
Rate Base: 500,000
|
GOLF PLUS PREVIEW ISSUES
|
For Masters, Players Championship,
US Open, British Open*, PGA Championship* and Ryder Cup previews issues
(April 7, May 5, June 16, July 13-20, August 10 and December 15), SI
Golf Plus will be served to our 500,000 Golf Plus subscribers and
expanded to an additional 250,000 moderate golfers.
|
|
| |
B/W |
4/C |
| 1 page |
54,900 |
87,800 |
|
(*) PGA
Championship and British Open Previews will be an in-book section
within the weekly edition. All other Golf Plus Preview issues will be
stand alone issues.
|
CIRCULATION:
|
A.B.C. 12-31-08–772,134
|
Rate Base: 750,000
|
SI TOP METROS
|
29 major metros comprise this
edition. Available 33 times per year beginning with the January 19,
2009 issue in the following markets: Atlanta*, Baltimore, Boston,
Charlotte/Winston-Salem, Chicago*, Cleveland, Dallas/Ft. Worth, Denver,
Detroit, Hartford/Providence, Houston, Indianapolis, Kansas City, Los
Angeles*, Miami, Milwaukee, Minneapolis/St. Paul, New Orleans, New
York*, Philadelphia*, Phoenix, Pittsburgh, Portland/Seattle,
Richmond/Norfolk, San Diego, San Francisco, St. Louis, Tampa/St.
Petersburg, Washington, DC.
|
|
| |
B/W |
4/C |
| 1 page |
142,400 |
234,000 |
|
(*) Includes newsstand copies
|
CIRCULATION:
|
A.B.C. 12-31-08–1,925,460
|
Rate Base: 1,950,000.
|
NATIONAL LESS SI TOP METROS
|
This edition represents the balance
of the circulation exclusive to SI Top Metros. Available 33 times per
year beginning with the January 19, 2009 issue.
|
|
| |
B/W |
4/C |
| 1 page |
81,700 |
134,000 |
|
Rate Base: 1,200,000.
|
METRO & STATE EDITIONS
|
Rates available.
|
MULTI-EDITION PRICING
|
Multi-Edition pricing gives
advertisers a number of options to create their own special geographic
editions of SI. Using this system, an advertiser can mix and match
almost any combination of states and metros.
|
Multi-Edition Pricing Table:
|
The multi-edition pricing table
should be used when buying more than one state and/or metro edition.
Use national rates for rate bases greater than 2,700,000.
|
|
| Total Rate Base: |
B/W |
4-C |
| |
Base Price |
CPM |
Base Price |
CPM |
| 75,000-300,000 |
… |
… |
57,006 |
148.09 |
| 300,000-500,000 |
… |
… |
57,006 |
148.09 |
| 500,000-700,000 |
… |
… |
86,624 |
139.86 |
| 700,000-900,000 |
… |
… |
114,596 |
131.64 |
| 900,000-1,100,000 |
… |
… |
140,923 |
125.04 |
| 1,100,000-1,300,000 |
101,100 |
72.78 |
165,930 |
119.56 |
| 1,300,000-1,500,000 |
115,556 |
70.12 |
189,842 |
115.19 |
| 1,500,000-1,700,000 |
129,580 |
68.11 |
212,880 |
111.88 |
| 1,700,000-1,900,000 |
143,201 |
66.43 |
235,255 |
109.16 |
| 1,900,000-2,100,000 |
156,487 |
65.09 |
257,086 |
106.93 |
| 2,100,000-2,300,000 |
169,505 |
64.10 |
278,472 |
105.31 |
| 2,300,000-2,500,000 |
182,325 |
63.44 |
299,534 |
104.20 |
| 2,500,000-2,700,000 |
195,013 |
45.44 |
320,374 |
78.13 |
|
Calculate rates as follows:
|
1. Add the rate bases of all editions used in single insertion. The minimum price is at the 300,000 circulation level.
|
2. Using the left-most column,
locate the closest total rate base level that does not exceed your
desired rate base. For example, if rate base is 350,000, use the
300,000 row.
|
3. Read across the line to find the
base price. Next to this is the additional CPM rate. Make sure you use
the column with appropriate coloration (BW or 4C).
|
4. Multiply the difference between
your total rate base and the closest lower rate base by this CPM. For
example, if your total circulation is 350,000 for a 4C ad, multiply the
difference between 350 and 300 (50) by the 148.09 CPM.
|
5. Add the price of the additional
CPM (in this example, 50 x 141.04 = 7,052.00) to the base price
(54,291.00). The resulting number is the one-time open rate for a
full-page 4C ad. The full calculation is as follows: 54,291.00 +
(350-300) x 141.04 = 61,343.00.
|
15. GENERAL REQUIREMENTS |
| Also see SRDS Print Media Production Source. |
| Printing Process: Web Offset Full Run. |
| Trim Size: 7.875 x 10.5. |
| Binding Method: Saddle Stitched. |
| Colors Available: 4-color process; 5th cylinder. |
| Covers: 4-color process. |
| NON-BLEED |
| STANDARD AD PAGE DIMENSIONS |
| Sprd | 15 | x | 10 |
| 1 pg | 7 | x | 10 |
| 2/3 v | 4.5 | x | 10 |
| 1/2 v | 3.313 | x | 10 |
| 1/2 h | 7 | x | 4.5 |
| 1/3 v | 2 | x | 10 |
| 1/2 h sprd | 15 | x | 4.5 |
|
For all general requirements including specs, please refer to http://direct2time.timeinc.com/
|
16. ISSUE AND CLOSING DATES |
Published weekly.
|
| | Closing
|
| Issue: | On sale | (+) | (*) |
| Jan 12/09 | 1/7 | 12/8 | 12/15 |
| Jan 19/09 | 1/14 | 12/15 | 12/22 |
| Jan 26/09 | 1/21 | 12/22 | 12/29 |
| Feb 2/09 | 1/28 | 12/29 | 1/5 |
| Feb 9/09 | 2/4 | 1/5 | 1/12 |
| Feb 13/09 | 2/10 | 12/22 | 1/5 |
| Feb 16/09 | 2/11 | 1/12 | 1/19 |
| Feb 23/09 | 2/18 | 1/19 | 1/26 |
| Mar 2/09 | 2/25 | 1/26 | 2/2 |
| Mar 9/09 | 3/4 | 2/2 | 2/9 |
| Mar 16/09 | 3/11 | 2/9 | 2/16 |
| Mar 23/09 | 3/18 | 2/16 | 2/23 |
| Mar 30/09 | 3/25 | 2/23 | 3/2 |
| Apr 6/09 | 4/1 | 3/2 | 3/9 |
| Apr 13/09 | 4/8 | 3/9 | 3/16 |
| Apr 20/09 | 4/15 | 3/16 | 3/23 |
| Apr 27/09 | 4/22 | 3/23 | 3/30 |
| May 4/09 | 4/29 | 3/30 | 4/6 |
| May 11/09 | 5/6 | 4/6 | 4/13 |
| May 18/09 | 5/13 | 4/13 | 4/20 |
| May 25/09 | 5/20 | 4/20 | 4/27 |
| Jun 1/09 | 5/27 | 4/27 | 5/4 |
| Jun 8/09 | 6/3 | 5/4 | 5/11 |
| Jun 15/09 | 6/10 | 5/11 | 5/18 |
| Jun 22/09 | 6/17 | 5/18 | 5/25 |
| Jun 29/09 | 6/24 | 5/25 | 6/1 |
| Jul 6/09 | 7/1 | 6/1 | 6/8 |
| Jul 13-20/09 | 7/8 | 6/8 | 6/15 |
| Jul 27/09 | 7/22 | 6/22 | 6/29 |
| Aug 3/09 | 7/29 | 6/29 | 7/6 |
| Aug 10/09 | 8/5 | 7/6 | 7/13 |
| Aug 17/09 | 8/12 | 7/13 | 7/20 |
| Aug 24/09 | 8/19 | 7/20 | 7/27 |
| Aug 31/09 | 8/26 | 7/27 | 8/3 |
| Sep 7/09 | 9/2 | 8/3 | 8/10 |
| Sep 14/09 | 9/9 | 8/10 | 8/17 |
| Sep 21/09 | 9/16 | 8/17 | 8/24 |
| Sep 28/09 | 9/23 | 8/24 | 8/31 |
| Oct 5/09 | 9/30 | 8/31 | 9/7 |
| Oct 12/09 | 10/7 | 9/7 | 9/14 |
| Oct 19/09 | 10/14 | 9/14 | 9/21 |
| Oct 26/09 | 10/21 | 9/21 | 9/28 |
| Nov 2/09 | 10/28 | 9/28 | 10/5 |
| Nov 9/09 | 11/4 | 10/5 | 10/12 |
| Nov 16/09 | 11/11 | 10/12 | 10/19 |
| Nov 23/09 | 11/18 | 10/19 | 10/26 |
| Nov 30/09 | 11/25 | 10/26 | 11/2 |
| Dec 7/09 | 12/2 | 11/2 | 11/9 |
| Dec 14/09 | 12/9 | 11/9 | 11/16 |
| Dec 21/09 | 12/16 | 11/16 | 11/23 |
| Dec 28/09 | 12/23 | 11/23 | 11/30 |
|
| (+) Space |
| (*) Material |
Space closes 5 weeks prior to each
issue. Materials close 4 weeks prior to each issue. Cover space closes
8 weeks prior to each issue.
|
All materials purged after 7 months.
|
Cancellations not accepted after closing date.
|
SPECIAL FEATURE ISSUES
|
Feb 2/09–Super Bowl Preview.
|
Mar 23/09–NCAA Preview; NCAA Selection Sunday.
|
Mar 30/09–MLB Preview; NCAA First/Second Rounds.
|
Apr 13/09–NHL Playoff Preview; NCAA Men's Final Four.
|
Apr 27/09–NFL Draft Preview.
|
Jul 13-20/09–Summer Double Issue; Baseball All-Star Game; Wimbledon Results.
|
Aug 17/09–NCAA College Football Preview.
|
Sep 7/09–NFL Preview (Double Issue).
|
Oct 12/09–NHL Preview.
|
Oct 26/09–NBA Preview (Double Issue).
|
Nov 9/09–NFL Midseason Report.
|
Nov 23/09–NCAA College Basketball Preview.
|
Dec 7/09–Sportsman of the Year (Double Issue).
|
18. CIRCULATION |
|
Established 1954. Single copy 2.95; per year 80.46.
|
Summary data–for detail see Publisher's Statement.
|
| A.B.C. 12-31-08 (6 mos. aver.) |
| Total |
Subs |
Paid Subs |
Verif Subs |
Single |
Assoc |
| 3,218,133 |
3,149,227 |
2,934,048 |
215,179 |
68,906 |
… |
|
Average non-analyzed non-paid circulation (not incl. above):
|
Total 135,585
|
| TERRITORIAL DISTRIBUTION Aug 25/08–3,202,572 |
| N.Eng. |
Mid.Atl. |
E.N.Cen. |
W.N.Cen. |
S.Atl. |
E.S.Cen. |
| 228,031 |
484,783 |
552,328 |
217,046 |
550,398 |
146,627 |
| W.S.Cen. |
Mtn.St. |
Pac.St. |
Canada |
Foreign |
Other |
| 278,049 |
201,695 |
417,086 |
119,685 |
1,095 |
5,749 |
|
Paid Advertising Rate Base: 3,150,000.
|
% above/below rate base: 2.2.
|
19. PUBLISHER'S RESEARCH |
|
(See Online)
|
20. FEATURED MARKETING OPPORTUNITIES |
Electronic Media
| | SI.com
delivers of the moment insight and immediate access to the pulse of
sports with fresh original content written by your favorite SI writers |
Events
| | One
of the most honorable awards in sports, the Sportsman award has been
handed out since 1954 and represents the ideals of sportsmanship |
Other
| | SI
Swimsuit has grown from the biggest event in print to a media
powerhouse including our annual event, TV show, and multiple
digital/mobile offerings |
| | Celebrate
sports fan's passion for the parking lot by giving readers and SI.com
users everything tailgating-gear, recipes, hot sports, and more |
|
