| Outside
Online |
|
Away.com |
|
http://www.outsidemag.com |
| |
Mid
204515-000 |
|
| Corporate/Owner
Address: |
| |
993
Tennessee St, Ste 9, San Francisco, CA 94107. |
| |
Phone:
415-285-7340 Fax: 248-920-0674 |
| Site
Address: |
| E-mail:
jsteinitz@away.com
|
PROFILE |
|
OUTSIDE ONLINE provides a loyal online community of
outdoor enthusiasts with news and expert opinions
about activities, the environment, qualityh gear,
and travel. Outside Online is for weekend travelers,
hard core adventure fanatics, and anyone who loves
cycling, climbing, hiking or skiing. |
|
| |
| PERSONNEL
|
| VP
of Adv |
| Shelly Morrison |
| |
Phone:
425-957-3635 Fax: 425-957-3078 |
|
| |
| ADVERTISING
SALES OFFICE(S) |
|
|
ESPN/ABC Interactive East Coast: 825
Seventh Ave., 8th Floor |
| |
New
York, NY 10019 |
| |
Phone:
212-456-1888 Fax: 212-456-1731 |
|
| |
| SITE/PRODUCT
INFORMATION |
Date
Established: 03/01/1995
User minimum hardware/software requirements: PC: 486dx,
14.4k+ bps, Windows 3.1. |
| |
| USAGE/CIRCULATION
|
Self
Reported
Date(s) of cited measurement: 06/01/2004.
Traffic: 1,500,000 qualified hits per week; 255,000
page views per week; 70,000 visits per week; 300,000 visits
per month.
Users spend an average of 5 minutes per visit on the service.
|
| |
| AUDIENCE
PROFILE |
Primary
audience: Outside Online delivers a young male
audience: Male—79% Female—21% 18-24—14% 18-34—54%
18-49—89% College Graduates—77% Post Graduate
Degrees—50% Married 50%.
|
| |
| CONTENT
CALENDAR |
News
in Review Front Page
Top Stories Front Page
Event Coverage Front Page
Photo Du Jour
Travel Q&A Front Page
The Travel Log Front Page
Fitness Front Page
Biking Front Page
Mountaineering Front Page
Hiking Front Page
Water Sports Front Page
Snow Sports Front Page
|
| |
| ADVERTISING/MARKETING
OPPORTUNITIES |
An
Outside Online sponsorship package has three elements:
1) Exclusive sponsorship of one franchise position, rotated
monthly.
2) A service sponsorship rotation across all non-franchise
pages.
3) Listing in the Sponsor Index
4) Guaranteed minimum impressions per month: 75,000.
|
| |
| RATES
|
Effective: 6/1/2004.
Rates reported are: net.
On-Site Positions. All rates
are cost per 1000 impressions
|
Base
Price |
Discount
at $10k |
File
Size |
| Top
Only (468 X 60) |
17.00 |
14.00 |
15k |
| Top
& Bottom (468 X 60) |
13.00 |
11.00 |
15k |
| Tiles
(125 X 125) |
10.00 |
8.00 |
8k |
| Interior
Page Towers (160 X 160) |
34.00 |
28.00 |
20k |
| Intra
Article Box Ad (250 X 250) |
22.00 |
18.00 |
30k |
| Intra
Article Box Ad (300 X 250) |
22.00 |
18.00 |
30k |
| Intra
Article Box Ad (336 X 280) |
22.00 |
18.00 |
30k |
| Rich
Media Pop-up* |
on
case by case basis |
on
case by case basis |
|
| Text
Links (approx 16 char) |
13.00 |
11.00 |
|
*Accepted
Rich Media Formats: Ad4Ever, Adinterax, AdReady, BlueStreak,
CheckM8, Coovi, Enliven, Eyeblaster, Eyewonder, Kaon, Klipmart,
Pointroll, Shockwave (Flash), Shoshkeles, TangoZebra, Unicast,
Vendaria, Viewpoint. Subject to approval.
| 1
month |
3,000.00 |
| 3
months |
8,600.00 |
| 6
months |
16,200.00 |
| 12
months |
28,000.00 |
Sponsorship
Package:
A full sponsorship package on Outside Online has three components:
an exclusive franchise position, a full-service sponsorship
rotation and a listing in the Sponsor Index.
Exclusive Franchise Position:
Sponsors choose one exclusive franchise position per month.
The sponsor's banner appears every time that page is accessed.
Examples of franchise positions are: News in Review FRont
Page, Event Coverage Front Page and National Parks Front
Page.
Full-Service Rotation Pages:
Sponsors banners also rotate across a minimum of 1000 additional
full-service pages. The sponsor banner rotates in a queue
on each of these pages with the other sponsors in the service.
Only one banner appears on a page at a time.
Sponsor Index:
Sponsors receive a listing within the Sponsor Index on the
Outside Online Front Page. All sponsors are listed in the
Index with their logo and a hypertext to their Web site.
|
| |
| PRODUCTION
SPECIFICATIONS |
| Ad
Type |
Size
(pixels) |
Max
File Size |
| Full
Banner |
468
X 60 |
12k |
| Index
Page logos |
120
X 60 |
12k |
|
Files
must be either .gif or .jpg.
Delivery Instructions:
Via Email: advertising@starwave.com
Via Website Pickup:
Starwave can pick up banners from a website where they have
been posted. Url should be provided either by email or on
the insertion order.
Or via FTP: ftp://ftp.starwave.com/pub/incoming/sponsors/*deposit
images and instructions in custom sponsor folder and send
an email to: advertising@starwave.com indicating you've
delivered your artwork.
|
| |
| AD
CLOSING DATES |
Digital-ready
materials must be submitted 2 full business days prior to
posting.
|
| |
| ADDITIONAL
SERVICES AVAILABLE |
Long
term commitments entitle sponsors to development of a "bridge
page" that helps link Outside Online's editorial content
to a sponsoring brand. Bridge pages can also be used for
brand promotional activity.
|