- Choose the Lifestyle Ranking Index Report to view a summary of the lifestyle behaviors exhibited by the population/households found in your market.
- This report provides a ranking, by Index, of the Lifestyle characteristics most likely pursued at above-average, average or below-average rates in the DMA or County you select.
- Lifestyle behaviors include Sports & Leisure, Travel, Auto Products, Electronics & Computer and more.
- You can select from all DMAs or Counties in the US.
- Lifestyles are PRIZM coded from the Experian Simmons 2-Yr National Consumer Survey.
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- A Count – The number of projected users based on the segment distribution in the DMA or County or the segment distribution of the comparison lifestyle profile. The count is determined by penetration and segment rates calculated by Experian Simmons. In the Atlanta, GA, DMA, approximately 2,417,100 adult individuals "like the trend toward healthier fast food."
- B Users/100 Households – The number of users with the specific lifestyle attribute as compared to all DMA or County Households with that comparison lifestyle profile. In the Atlanta, GA, DMA, 103.51 individual Adults per 100 Households like the trend toward healthier fast food.
- C Index – Represents the likelihood for the DMA or County to exhibit the lifestyles as compared to the national U.S. average. In this example, people who live in the Atlanta, GA, DMA, are 105%, 1.05 times, or 5% more likely to like the trend toward healthier fast food than the average U.S. Household.
- Note: If the Index is below 100, it means this segment is lower than the average U.S. population, and less likely to exhibit that behavior.
Note: The (A) or (H) after Lifestyle behaviors designate Adults/Individuals or Households, respectively. |
