SRDS LMAA: Experian Simmons Lifestyles

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Experian Simmons Lifestyles
  • Alcohol & Tobacco
    • Drink Bourbon
    • Drink Brandy & Armagnac
    • Drink Canadian Whiskey
    • Drink Champagne/Sparkling Wine
    • Drink Cognac
    • Drink Coolers
    • Drink Cordials/Liqueurs
    • Drink Domestic Regular Beer
    • Drink Domestic Wine
    • Drink Flavored Alcoholic Beverages
    • Drink Gin
    • Drink Imported Beer
    • Drink Imported Wine
    • Drink Light Beer
    • Drink Malt Liquor
    • Drink Micro Brew Beer
    • Drink Non/Low Alcohol Beer
    • Drink Rum
    • Drink Scotch Whiskey
    • Drink Tequila
    • Drink Vodka
    • Smoke Cigarettes
    • Smoke Cigars
    • Use Chewing Tobacco
  • Apparel & Jewelry
    • Always Look for Favorite Brands First
    • Budget Allows to Buy Designer Clothes
    • Buy Children's Clothing,$400+/yr
    • Clothes at Discount Store as Good as Department Store
    • Comfort is Most Important Factor In Clothes I Buy
    • Designer Label Improves Person's Image
    • Every Season I Buy the Latest Fashions
    • Everything I Wear Is the Highest Quality
    • First Among Friends to Try New Styles
    • Function is Most Important Factor in Clothes I Buy
    • Have a Conservative Dress Style
    • Like to Keep Up With Latest Fashions
    • Really Enjoy Clothes Shopping
  • Automotive Products
    • A Used Car Is Just as Good as a New Car
    • Acquire Any New/Used Compact Vehicle
    • Acquire Any New/Used Pickup
    • Acquire Any New/Used Sporty Vehicle
    • Acquire Any New/Used SUV
    • Acquire New/Used Domestic Vehicle
    • Acquire New/Used Foreign Vehicle
    • Acquire New/Used Full Size SUV
    • Acquire New/Used Minivan
    • Acquire New/Used Premium Sporty Vehicle
    • American Car Companies Set Standard
    • Before Buy Car, Find the Safety Rating
    • Choose a Car Mainly on Looks
    • Comfort the Most Important Thing in Car
    • Foreign Cars Higher Quality than Domestic
    • Like a New Car Every 2-3yrs
    • Most Recently Acquired Vehicle Was Leased
    • Most Recently Acquired Vehicle Was New
    • Normally Buy Cars Brand New
    • Often Go on Long Car Trips for Vacation
    • Prefer Drive Luxury Vehicle
    • Use Info from Online Resources to Buy New Vehicle
    • Use Info from Newspaper to Buy New Vehicle
    • Use Info from Television to Buy New Vehicle
  • Electronics & Internet
    • First to Have New Electronic Equipment
    • Has Satellite Radio System
    • Have Home Network
    • Internet Active at Home, Quintile 1
    • Internet Active at Home/Work, Quintile 1
    • Internet Active at Work, Quintile 1
    • Internet is First Place Look for Info
    • Internet is My Family Primary Entertainment Source
    • Internet is My Primary Entertainment Source
    • Love to Buy New Gadgets and Appliances
    • Own 2+ PCs
    • Own a PC
    • Own Apple PC
    • Price Not Issue for Hi-Tech
    • Shop For Best Deal in Electronic Equip
    • Use Online to Download Movies
    • Use Online for Airline/Car/Hotel Informatn,1mo
    • Use Online for Banking,1mo
    • Use Online for Chat Forum,1mo
    • Use Online for E-Mail,1mo
    • Use Online for Finance/Stock,1mo
    • Use Online for Medical Service/Info,1mo
    • Use Online for Message Board,1mo
    • Use Online for Online Games,1mo
    • Use Online for Shopping (Made Purchase),1mo
    • Use Online for Shopping Info,1mo
    • Use Online to Read Magazines/Newspapers,1mo
  • Finance, Insurance & Investments
    • Bank by Internet,1yr
    • Investing In Stock Market too Risky
    • Know Much as Possible Before Commit Financial Service
    • Know Nothing about Finances/Investments
    • Leave Financial Arrangements to Someone Else
    • Often Prefer to Pay Cash For Things Buy
    • Own 401k Account
    • Own 401k Account, Value $10K+
    • Own 529 College Savings Plan
    • Own 529 College Savings Plan, Value $10K+
    • Own IRA Account, Value $10K+
    • Own Money Market Funds
    • Own Mutual Funds
    • Own Mutual Funds, Value $10K+
    • Own Securities, Value $10K+
    • Place 1-10 Stock Transactions,1yr
    • Use Prepaid Card,1yr
  • Food & Beverages
    • Buy Food/Perishables by Internet,1yr
    • Drink Energy Drinks
    • Easy to Prepare Foods Are My Favorite
    • Eat Foods I Like Regardless of Calories
    • Enjoy Eating Foreign Foods
    • Like to Try New Drinks
    • Like to Try New Recipes
    • Like to Try Out New Food Products
    • Like Trend Towards Healthier Fast Food
    • Nutritional Value Most Important in Food I Eat
    • Often Eat Frozen Dinners
    • Often Snack Between Meals
    • Often Swayed by Coupons to Try New Food
    • Prefer Fast Food To Home Cooking
    • Really Enjoy Cooking
    • Try to Eat Gourmet Food Whenever I Can
    • Usually First to Try New Food Products
    • Usually Only Snack on Healthy Foods
  • Health & OTC Drugs
    • Actively Seek Info about Nutrition/Diet
    • Don't Have Time Prepare/Eat Healthy Meal
    • Get Health Information from Website
    • Participate in Regular Exercise Program,1yr
    • Prefer Alt Medicine to Standard Med Practice
    • Think Fast Food Is Junk
    • Vegetarian
  • Home Improvements
    • Expect to Sell/Change Home,1yr
    • Home Remodeling Work by Professional,1yr
    • Home Remodeling Work by Self,1yr
    • Home Remodeling,Any,1yr
    • Make Any Home Improvements,1yr
    • Make Home Improvements,$1K+
  • Psychographics
    • Advertising to Kids Is Wrong
    • Always Look for Brand Name
    • Always Look for Special Offers
    • Ban Products that Pollute
    • Choose Transportation that is Environmentally Friendly
    • Consider Myself a Creative Person
    • Consider Myself a Spiritual Person
    • Do Some Sport/Exercise Once a Week
    • How I Spend Time Is More Important than Money
    • Interested in The Arts
    • Like Spending Most Time Home with Family
    • Like to Stand Out in a Crowd
    • Listen Less to Non-Internet Radio because of Internet
    • My Faith is Really Important to Me
    • Only Go Shopping to Buy Something Really Need
    • People Have a Duty to Recycle
    • Prefer Specialty Store because Employee Knowledge
    • Prefer Specialty Stores because Have Best Brands
    • Prefer to Buy Products from Specialty Stores
    • Rely On Magazines to Keep Me Informed
    • Rely on Newspaper to Keep Me Informed
    • Rely on Radio to Keep Me Informed
    • Rely on TV To Keep Me Informed
    • Try to Buy Goods Produced by Own Country
    • Typically Avoid Watching TV Commercials
    • Would Pay More for Environmentally Friendly Products
  • Sports & Leisure
    • Belong to a Civic Club
    • Belong to a Country Club
    • Belong to a Human Rights Organization
    • Belong to a Religious Club
    • Belong to a Union
    • Belong to a Veterans Club
    • Belong to an Arts Association
    • Belong to an Environmental Organization
    • Do Aerobics,1yr
    • Do Gardening
    • Do Painting/Drawing/Sculpting,1yr
    • Do Photography,1yr
    • Do Weight Training,1yr
    • Enjoy Entertaining People at Home
    • Exercise,5+ Times/wk
    • Go Backpacking/Hiking,1yr
    • Go Bicycling,1yr
    • Go Bowling,1yr
    • Go Camping,1yr
    • Go Downhill/Cross Country Snow Skiing,1yr
    • Go Fresh Water Fishing,1yr
    • Go Hunting,1yr
    • Go Jogging/Running,1yr
    • Go Power Boating,1yr
    • Go Sailing,1yr
    • Go Salt Water Fishing,1yr
    • Go to Beach/Lake,1yr
    • Go to Gambling Casino,1yr
    • Go to Live Theater,1yr
    • Go to Movies,6+ Times,3mo
    • Go to Museum,1yr
    • Go to Music/Dance Performance,1yr
    • Go to Rock/Pop Concert,1yr
    • Go to Yoga,1yr
    • Go Walking for Exercise,1yr
    • Have Conservative Outlook
    • Have Liberal Outlook
    • Play Any Lottery,1+ Times/wk
  • Travel
    • Cruise Ship Vacation,3yr
    • Domestic Business Travel by Airplane,3+,1yr
    • Domestic Personal/Vacation Trips by Plane,3+,1yr
    • Domestic Travel by Airplane,1yr
    • Domestic Travel by Boat/Ship,1yr
    • Domestic Travel by Bus,1yr
    • Domestic Travel by Railroad,1yr
    • Domestic Travel by Recreational Vehicle
    • Domestic Travel to AZ/NM/NV,1yr
    • Domestic Travel to CA,1yr
    • Domestic Travel to DE/MD/DC,1yr
    • Domestic Travel to FL,1yr
    • Domestic Travel to MA/CT/RI,1yr
    • Domestic Travel to ME/NH/VT,1yr
    • Domestic Travel to NY/PA/NJ,1yr
    • Domestic Travel to UT/CO,1yr
    • Domestic Travel, Hotel Stay,6+ Nights,1yr
    • Foreign Travel by Airplane,3yr
    • Foreign Travel by Boat/Ship,3yr
    • Foreign Travel by Bus,3yr
    • Foreign Travel by Railroad,3yr
    • Foreign Travel, 2+Trips,3yr
    • Like to Go Somewhere New Each Vacation
    • Prefer Domestic Travel Over Foreign
    • Visit Gambling Casinos,1yr
For more information about Experian Simmons lifestyles visit www.experiansimmons.com

 

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