- Alcohol & Tobacco
- Drink Bourbon
- Drink Brandy & Armagnac
- Drink Canadian Whiskey
- Drink Champagne/Sparkling Wine
- Drink Cognac
- Drink Coolers
- Drink Cordials/Liqueurs
- Drink Domestic Regular Beer
- Drink Domestic Wine
- Drink Flavored Alcoholic Beverages
- Drink Gin
- Drink Imported Beer
- Drink Imported Wine
- Drink Light Beer
- Drink Malt Liquor
- Drink Micro Brew Beer
- Drink Non/Low Alcohol Beer
- Drink Rum
- Drink Scotch Whiskey
- Drink Tequila
- Drink Vodka
- Smoke Cigarettes
- Smoke Cigars
- Use Chewing Tobacco
- Apparel & Jewelry
- Always Look for Favorite Brands First
- Budget Allows to Buy Designer Clothes
- Buy Children's Clothing,$400+/yr
- Clothes at Discount Store as Good as Dept Store
- Comfort Most Important Fctr In Clothes I Buy
- Designer Label Improves Person's Image
- Every Season I Buy the Latest Fashions
- Everything I Wear Is the Highest Quality
- First Among Friends to Try New Styles
- Function Most Important Fctr in Clothes I Buy
- Have a Conservative Dress Style
- Like to Keep Up With Latest Fashions
- Really Enjoy Clothes Shopping
- Automotive Products
- A Used Car Is Just as Good as a New Car
- Acquire Any New/Used Compact Vehicle
- Acquire Any New/Used Pickup
- Acquire Any New/Used Sporty Vehicle
- Acquire Any New/Used SUV
- Acquire New/Used Domestic Vehicle
- Acquire New/Used Foreign Vehicle
- Acquire New/Used Full Size SUV
- Acquire New/Used Minivan
- Acquire New/Used Premium Sporty Vehicle
- American Car Companies Set Standard
- Before Buy Car, Find the Safety Rating
- Choose a Car Mainly on Looks
- Comfort the Most Important Thing in Car
- Foreign Cars Higher Quality than Domestic
- Like a New Car Every 2-3yrs
- Most Recently Acquired Vehicle Was Leased
- Most Recently Acquired Vehicle Was New
- Most Recently Acquired Vehicle Was Used
- Normally Buy Cars Brand New
- Often Go on Long Car Trips for Vacation
- Prefer Drive Luxury Vehicle
- Use Info from Online Resources to Buy New Vehicle
- Use Info from Newspaper to Buy New Vehicle
- Use Info from Television to Buy New Vehicle
- Electronics & Internet
- First to Have New Electronic Equipment
- Has Satellite Radio System
- Have Home Network
- Internet Active at Home, Quintile 1
- Internet Active at Home/Work, Quintile 1
- Internet Active at Work, Quintile 1
- Internet is First Place Look for Info
- Internet is My Family Primary Entertainment Srce
- Internet is My Primary Entertainment Source
- Love to Buy New Gadgets and Appliances
- Own 2+ PCs
- Own a PC
- Own Apple PC
- Price Not Issue for Hi-Tech
- Shop For Best Deal in Electronic Equip
- Use Online for Airline/Car/Hotel Informatn,1mo
- Use Online for Banking,1mo
- Use Online for Chat Forum,1mo
- Use Online for E-Mail,1mo
- Use Online for Finance/Stock,1mo
- Use Online for Medical Service/Info,1mo
- Use Online for Message Board,1mo
- Use Online for Online Games,1mo
- Use Online for Shopping (Made Purchase),1mo
- Use Online for Shopping Info,1mo
- Use Online to Read Magazines/Newspapers,1mo
- Finance, Insurance & Investments
- Bank by Internet,1yr
- Has Online Trading Account, Value $10K+
- Investing In Stock Market too Risky
- Know Much as Poss Before Commit Financial Svc
- Know Nothing about Finances/Investments
- Leave Financial Arrangements to Someone Else
- Often Prefer to Pay Cash For Things Buy
- Own 401k Account
- Own 401k Account, Value $10K+
- Own 529 College Savings Plan
- Own 529 College Savings Plan, Value $10K+
- Own IRA Account, Value $10K+
- Own Money Market Funds
- Own Mutual Funds
- Own Mutual Funds, Value $10K+
- Own Securities, Value $10K+
- Place 1-10 Stock Transactions,1yr
- Place 11-49 Stock Transactions,1yr
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- Food & Beverages
- Buy Food/Perishables by Internet,1yr
- Drink Energy Drinks
- Easy to Prepare Foods Are My Favorite
- Eat Foods I Like Regardless of Calories
- Enjoy Eating Foreign Foods
- Like to Try New Drinks
- Like to Try New Recipes
- Like to Try Out New Food Products
- Like Trend Towards Healthier Fast Food
- Ntrtnl Value Most Important in Food I Eat
- Often Eat Frozen Dinners
- Often Snack Between Meals
- Often Swayed by Coupons to Try New Food
- Prefer Fast Food To Home Cooking
- Really Enjoy Cooking
- Try to Eat Gourmet Food Whenever I Can
- Usually First to Try New Food Products
- Usually Only Snack on Healthy Foods
- Health & OTC Drugs
- Actively Seek Info about Nutrition/Diet
- Don't Have Time Prepare/Eat Healthy Meal
- Get Health Information from Website
- Vegetarian
- Participate in Regular Exercise Program,1yr
- Prefer Alt Medicine to Standard Med Practice
- Think Fast Food Is Junk
- Home Improvements
- Expect to Sell Change Home,1yr
- Home Remodeling Work by Professional,1yr
- Home Remodeling Work by Self,1yr
- Home Remodeling,Any,1yr
- Make Any Home Improvements,1yr
- Make Home Improvements,$1K+
- Psychographics
- Advertising to Kids Is Wrong
- Always Look for Brand Name
- Always Look for Special Offers
- Ban Products that Pollute
- Consider Myself a Creative Person
- Consider Myself a Spiritual Person
- Do Some Sport/Exercise Once a Week
- Have a Keen Sense of Adventure
- How I Spend Time Is More Important than Money
- Interested in The Arts
- Like Spending Most Time Home with Family
- Like to Stand Out in a Crowd
- Listen Less to Non-Intrnt Radio b/c Internet
- My Faith is Really Important to Me
- Only Go Shopping to Buy Something Really Need
- People Have a Duty to Recycle
- Prefer Specialty Store b/c Employee Knowledge
- Prefer Specialty Stores b/c Have Best Brands
- Prefer to Buy Products from Specialty Stores
- Rely On Magazines to Keep Me Informed
- Rely on Newspaper to Keep Me Informed
- Rely on Radio to Keep Me Informed
- Rely on TV To Keep Me Informed
- Try to Buy Goods Produced by Own Country
- Typically Avoid Watching TV Commercials
- Would Pay More/Environment Friendly Prods
- Sports & Leisure
- Belong to a Civic Club
- Belong to a Country Club
- Belong to a Human Rights Organization
- Belong to a Religious Club
- Belong to a Union
- Belong to a Veterans Club
- Belong to an Arts Association
- Belong to an Environmental Organization
- Do Aerobics,1yr
- Do Gardening
- Do Painting/Drawing/Sculpting,1yr
- Do Photography,1yr
- Do Weight Training,1yr
- Enjoy Entertaining People at Home
- Exercise,5+ Times/wk
- Go Backpacking/Hiking,1yr
- Go Bicycling,1yr
- Go Bowling,1yr
- Go Camping,1yr
- Go Downhill/Cross Country Snow Skiing,1yr
- Go Fresh Water Fishing,1yr
- Go Hunting,1yr
- Go Jogging/Running,1yr
- Go Power Boating,1yr
- Go Sailing,1yr
- Go Salt Water Fishing,1yr
- Go to Beach/Lake,1yr
- Go to Gambling Casino,1yr
- Go to Live Theater,1yr
- Go to Movies,6+ Times,3mo
- Go to Museum,1yr
- Go to Music/Dance Performance,1yr
- Go to Rock/Pop Concert,1yr
- Go to Yoga,1yr
- Go Walking for Exercise,1yr
- Have Conservative Outlook
- Have Liberal Outlook
- Play Any Lottery,1+ Times/wk
- Travel
- Cruise Ship Vacation,3yr
- Domestic Business Travel by Airplane,3+,1yr
- Domestic Personal/Vacation Trips by Plane,3+,1yr
- Domestic Travel by Airplane,1yr
- Domestic Travel by Boat/Ship,1yr
- Domestic Travel by Bus,1yr
- Domestic Travel by Railroad,1yr
- Domestic Travel to AZ/NM/NV,1yr
- Domestic Travel to CA,1yr
- Domestic Travel to DE/MD/DC,1yr
- Domestic Travel to FL,1yr
- Domestic Travel to MA/CT/RI,1yr
- Domestic Travel to ME/NH/VT,1yr
- Domestic Travel to NY/PA/NJ,1yr
- Domestic Travel to UT/CO,1yr
- Domestic Travel, Hotel Stay,6+ Nights,1yr
- Foreign Travel by Airplane,3yr
- Foreign Travel by Boat/Ship,3yr
- Foreign Travel by Bus,3yr
- Foreign Travel by Railroad,3yr
- Foreign Travel by Recreational Vehicle,3yr
- Foreign Travel, 2+Trips,3yr
- Like to Go Somewhere New Each Vacation
- Prefer Domestic Travel Over Foreign
- Visit Gambling Casinos,1yr
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