Lifestyle Market Analyst


The Lifestyle Market Analyst is fully integrated so you can find market, demographic and lifestyle data several ways!

Market Profile - Demographic Sample Page

Detailed demographic breakdowns that are provided for all 210 Designated Market Areas. Demographic data is presented in vital categories. How much do people in this market earn? How many households have dual incomes? How many have a bank card? Find out quickly! Locate data on head of household, marital status, children, home ownership and more!

Market Profile - Lifestyle Sample Page

The ten most popular lifestyles for each of the 210 DMAs at a glance. Learn something new, or prove your strategy true! 76 of the most popular lifestyles, hobbies and interests are included to help you determine and present important product, marketing and media strategies.

Lifestyle Profile - Sample Page

With this special section, you can start with a certain lifestyle and then identify what other interests frequently appeal to those consumers and what demographic information corresponds to that profile. You can also learn where consumers with specific lifestyle profiles live, with all 210 DMAs ranked by index.

Consumer Segment Profile - Sample Page

View research by specific demographic segment - then identify lifestyles and geographic locations. If you've identified your target audience demographically, you can quickly turn to a complete analysis of corresponding lifestyle characteristics. Then go right to the listings of all 210 DMAs, with index rankings for each consumer demographic segment, so you can select the markets where your best customers can be found.