SRDS Newspaper Advertising Source®

 

Sample SRDS Listing

THE MODESTO BEE
McClatchy Company, Inc.
P. O. Box 3928, 1325 "H" St., Modesto, CA 95352. Phone 209-578-2064. Fax 209-578-2099. Classified Phone 209-521-7777. Classified Fax 208-578-2046.
E-mail dwhitmore@modbee.com (classified)
ldovichi@modbee.com
URL http://www.modbee.com
Mid 016177-000
Member: ACB, Inc.; NAA.
Morning (Mon-Fri), Sat and Sun.

1. PERSONNEL
PUB—Lynn Dickerson, Pub
NSM—Larry Dovichi, Natl Adv Mgr, E-mail: ldovichi@modbee.com
ADV—Al Autry, Adv Dir, E-mail: aautry@modbee.com

2. REPRESENTATIVES and/or BRANCH OFFICES
Newspapers First.

3. COMMISSION AND CASH DISCOUNT
15% to agencies; no cash discount.

4. POLICY-ALL CLASSIFICATIONS
30-day notice given of any rate revision.
Alcoholic beverage advertising accepted.
ADVERTISING RATES
Effective 1-1-04 Confirmed 10-04

5. BLACK/WHITE RATES
      Mon-Fri           Sat.           *Sun/Holidays    
SAU open, per inch           102.50           109.75           114.80    
Full page rates           12,915.00           13,828.50           14,464.80    
    (*) Holiday rates apply for the following: New Year's, 4th of July, Thanksgiving, day after Thanksgiving and Christmas.
BULK CONTRACT RATES
      Per Inch    
      Mon-Fri           Sat.           Sun.    
50"           86.39           91.30           95.60    
150"           84.85           89.90           94.10    
250"           83.00           88.05           92.15    
500"           78.70           83.10           86.95    
1,000"           75.45           80.00           83.75    
1,500"           74.25           78.70           82.40    
2,000"           72.70           76.70           80.25    
2,500"           70.85           74.90           78.30    
3,500"           70.05           74.15           77.60    
5,000"           69.10           73.25           76.55    

6. GROUP COMBINATION RATES-B/W & COLOR
TMC
Title           Frequency           Per Inch    
MVP           Wed           29.10    
Weekend           Sat           9.70    
TMC Circulation
Sworn—9-30-04
      Frequency           Non-Paid           Paid           Total    
MVP           Wed           138,634           …           138,634    
Valley Shopper           Sat           76,352           …           76,352    
New California Buy—see listing at beginning of State.

7. COLOR RATES AND DATA
B/w 1c, 2c, 3c and full process color available daily and Sunday. Leeway required on b/w 2c & 3c and full process.
Use b/w rate plus the following applicable costs:
      b/w 1 c           b/w 2 c           b/w 3 c    
Extra           725.00           825.00           940.00    
Color premium, increase pro rate if space is more than full page.
Closing dates: 24 hours prior to R.O.P. deadline. Special colored inks must be ordered by number or sample 10 days preceding.

8a. INSERTS
PREPRINT INSERTS
CPM:           Full Run           Partial Run    
Single           46.95           52.00    
2std/4tab(4-14ti)           54.00           56.00    
4std/8tab(16-24ti)           64.00           68.00    
6std/12tab(26-32ti)           70.00           72.00    
8std/16tab(34-40ti)           78.00           80.00    
10std/20tab(42-46ti)           87.00           89.00    
12std/24tab(48-54ti)           95.00           97.00    
Each additional 2 std pgs, add 2.50 per M. Minimum charge 500.00 per insert.
      CPM    
Poly Bags, net           80.00    
Post-Its, net           80.00    

9. SPLIT RUN
Geographical split availabe by special arrangement.
Replate: 75.00 for b/w; 50.00 ea addl plate, plus 3.00 per inch-net for body changes other than dealer signs.

11. SPECIAL DAYS/PAGES/FEATURES
Wednesday—Food, Health.
Tuesday—Computers and Technology.
Thursday—Teens.
Friday—Entertainment, Home and Garden, Fashion, Pets, Auto, Art, Theater.
Saturday—Real Estate, Faith and Values.
Sunday—Agri/Business, Real Estate, Travel, Comics, TV Week.

12. R.O.P. DEPTH REQUIREMENTS
Ads over 18 inches deep charged full col.

13. CONTRACT AND COPY REGULATIONS
See Contents page for location of regulations—items 1, 3, 5, 6, 7, 13, 15, 16, 18, 25, 29.

14. CLOSING TIMES
Orders and materials; 3 days in advance for Thursday and Friday; noon Wednesday for Saturday; 4:30 p.m. Wednesday for Sunday; 4:30 p.m. Thursday for Monday; noon Friday for Tuesday, 4:30 Friday for Wednesday.
Tuesday noon, Sunday Travel/Feature, Monday 4:30 p.m. Entertainment.
Morning (Mon-Fri), Sat and Sun.
Day:           Time           Closes    
Mon           4:30 pm           Thurs    
Tues           12 n           Fri    
Wed           4:30 pm           Fri    
Thurs           4:30 pm           Mon    
Fri           4:30 pm           Tues    
Sat           12 n           Wed    
Sun           4:30 pm           Wed    
SPECIAL SECTIONS
Day:           Time           Closes    
Food (Wed)           12 n           Thurs    
Entertainment (Fri)           4:30 pm           Mon    
Business/Features/Travel (Sun)           12 n           Tues    
    (*) 10 days prior.

15. MECHANICAL MEASUREMENTS
50" Web.
printing process: flexography. (NAPP).
6 cols.; ea. 1-13/16"; 2 cols. 3-3/4"; 3 cols. 5-11/16"; 4 cols. 7-5/8"; 5 cols. 9-9/16"; 6 cols. 11-1/2"; 1/8" betw cols.
Inches charged full depth: col. 21; pg. 126; dbl truck 262.5.

16. SPECIAL CLASSIFICATIONS/RATES
Political rate—65.05 Daily; Sunday 71.80.
Non-Profit—69.10 Daily; 76.55, Sun.

17. CLASSIFIED RATES
For complete data refer to classified rate section.

18. COMICS
POLICY—ALL CLASSIFICATIONS
Alcoholic beverage advertising not accepted.
When orders placed through Metro Puck Comics Network see that listing.
COLOR RATES AND DATA
Four colors:    
Full page (h)           11,472    
2/3 page (h)           7,648    
1/2 page (h)           5,736    
1/3 page (h)           4,592    
1/4 page (h)           3,444    
1/6 page (h)           2,120    
DISCOUNTS
Within 1 year:    
3- 5 times           2%    
6-12 times           4%    
13-25 times           8%    
26-38 times           12%    
39-51 times           15%    
52 or more times           20%    
MECHANICAL MEASUREMENTS
Standard page size 13" wide x 19-3/4" deep.

19. MAGAZINES
TV Today
SUNDAY.
BLACK/WHITE RATES
77.50 per inch.
COLOR RATES AND DATA
Full color, per page           570.00    
Spot color, per page           295.00    
Bulk R.O.P. or frequency discounts apply.
CLOSING TIMES
B/w: 2 Mondays prior to publication. Reservation and copy for 1 proof, 4:30 p.m. Monday. Proofs must be cleared and returned prior to 4:00 p.m. Wednesday.
Color: 24 hrs. in advance. Holidays: deadlines advance 24 hours.
MECHANICAL MEASUREMENTS
PRINTING PROCESS: Offset.
Page size 7-1/8" wide x 10" deep. 5 cols. to page.

20. CIRCULATION
View detailed ABC Publisher's Statement       (Requires: Adobe Acrobat Reader)
View detailed ABC Audit Report
View detailed ABC Reader Profile Study          (NOTE: available to all SRDS subscribers)
Established 1884, per copy daily .50; Sunday 1.25.
Net Paid—A. B. C. 3-31-04*
NEWSPAPER DESIGNATED MARKET    
      Total           CZ           NDM           Outside    
Morn(Mon-Sat)           87,366           38,267           30,129           18,970    
Sun           93,259           39,068           32,127           22,064    
Unpaid dist. (not included above):
Morn Total 1,444; Sun Total 1,360.
    (*) 26 weeks.
For county, MSA & DMA data, see CIRCULATION 2005.

 

 

Listings include the following information:
Personnel
Representatives/Branch Offices
Commission and Cash Discount
General Rate Policy
Black/White Rates
Color Rates
Inserts
Split-Run
Zone Editions
Mechanical Measurements
Closing Times
Circulation
Special Days/Pages/Features
Classified Rates
Comics
Magazines
Position Charges

 

The information on this page is intended solely as a sample of data available to SRDS subscribers.
Data within sample listings are subject to change by the individual media property and are not guaranteed by SRDS.

To view the most current available data, please login at:
www.SRDS.com