| THE MODESTO BEE |
| McClatchy Company, Inc. |
| P. O. Box 3928, 1325 "H" St., Modesto, CA 95352.
Phone 209-578-2064. Fax 209-578-2099. Classified Phone 209-521-7777.
Classified Fax 208-578-2046. |
| E-mail dwhitmore@modbee.com
(classified) |
| ldovichi@modbee.com |
| URL http://www.modbee.com |
|
| Mid 016177-000 |
| Member: ACB, Inc.; NAA. |
| Morning (Mon-Fri), Sat and Sun. |
1. PERSONNEL |
| PUB—Lynn Dickerson, Pub |
| NSM—Larry Dovichi, Natl Adv Mgr,
E-mail: ldovichi@modbee.com |
| ADV—Al Autry, Adv Dir, E-mail:
aautry@modbee.com |
2. REPRESENTATIVES and/or BRANCH OFFICES |
| •Newspapers First. |
3. COMMISSION AND CASH DISCOUNT |
| 15% to agencies; no cash discount. |
4. POLICY-ALL CLASSIFICATIONS |
| 30-day notice given of any rate revision. |
| Alcoholic beverage advertising accepted. |
| ADVERTISING RATES |
| Effective 1-1-04 |
Confirmed 10-04 |
|
5. BLACK/WHITE RATES |
|
Mon-Fri |
Sat. |
*Sun/Holidays |
| SAU
open, per inch |
102.50 |
109.75 |
114.80 |
| Full
page rates |
12,915.00 |
13,828.50 |
14,464.80 |
|
| (*) Holiday rates apply
for the following: New Year's, 4th of July, Thanksgiving,
day after Thanksgiving and Christmas. |
| BULK CONTRACT RATES |
|
Per Inch |
|
|
Mon-Fri |
Sat. |
Sun. |
| 50" |
86.39 |
91.30 |
95.60 |
| 150" |
84.85 |
89.90 |
94.10 |
| 250" |
83.00 |
88.05 |
92.15 |
| 500" |
78.70 |
83.10 |
86.95 |
| 1,000" |
75.45 |
80.00 |
83.75 |
| 1,500" |
74.25 |
78.70 |
82.40 |
| 2,000" |
72.70 |
76.70 |
80.25 |
| 2,500" |
70.85 |
74.90 |
78.30 |
| 3,500" |
70.05 |
74.15 |
77.60 |
| 5,000" |
69.10 |
73.25 |
76.55 |
|
6. GROUP COMBINATION RATES-B/W & COLOR |
| TMC |
| Title |
Frequency |
Per Inch |
| MVP |
Wed |
29.10 |
| Weekend |
Sat |
9.70 |
|
| TMC Circulation |
| Sworn—9-30-04 |
|
Frequency |
Non-Paid |
Paid |
Total |
| MVP |
Wed |
138,634 |
… |
138,634 |
| Valley
Shopper |
Sat |
76,352 |
… |
76,352 |
|
| New California Buy—see listing at beginning
of State. |
7. COLOR RATES AND DATA |
| B/w 1c, 2c, 3c and full process color available
daily and Sunday. Leeway required on b/w 2c & 3c and full
process. |
| Use b/w rate plus the following applicable
costs: |
|
b/w 1 c |
b/w 2 c |
b/w 3 c |
| Extra |
725.00 |
825.00 |
940.00 |
|
| Color premium, increase pro rate if space is
more than full page. |
| Closing dates: 24 hours prior to R.O.P. deadline.
Special colored inks must be ordered by number or sample 10
days preceding. |
8a. INSERTS |
| PREPRINT INSERTS |
| CPM: |
Full Run |
Partial Run |
| Single |
46.95 |
52.00 |
| 2std/4tab(4-14ti) |
54.00 |
56.00 |
| 4std/8tab(16-24ti) |
64.00 |
68.00 |
| 6std/12tab(26-32ti) |
70.00 |
72.00 |
| 8std/16tab(34-40ti) |
78.00 |
80.00 |
| 10std/20tab(42-46ti) |
87.00 |
89.00 |
| 12std/24tab(48-54ti) |
95.00 |
97.00 |
|
| Each additional 2 std pgs, add 2.50 per M.
Minimum charge 500.00 per insert. |
|
CPM |
| Poly
Bags, net |
80.00 |
| Post-Its,
net |
80.00 |
|
9. SPLIT RUN |
| Geographical split availabe by special arrangement. |
| Replate: 75.00 for b/w; 50.00 ea addl plate,
plus 3.00 per inch-net for body changes other than dealer
signs. |
11. SPECIAL DAYS/PAGES/FEATURES |
| Wednesday—Food, Health. |
| Tuesday—Computers and Technology. |
| Thursday—Teens. |
| Friday—Entertainment, Home and Garden,
Fashion, Pets, Auto, Art, Theater. |
| Saturday—Real Estate, Faith and Values. |
| Sunday—Agri/Business, Real Estate, Travel,
Comics, TV Week. |
12. R.O.P. DEPTH REQUIREMENTS |
| Ads over 18 inches deep charged full col. |
13. CONTRACT AND COPY REGULATIONS |
| See Contents page for location of regulations—items
1, 3, 5, 6, 7, 13, 15, 16, 18, 25, 29. |
14. CLOSING TIMES |
| Orders and materials; 3 days in advance for
Thursday and Friday; noon Wednesday for Saturday; 4:30 p.m.
Wednesday for Sunday; 4:30 p.m. Thursday for Monday; noon
Friday for Tuesday, 4:30 Friday for Wednesday. |
| Tuesday noon, Sunday Travel/Feature, Monday
4:30 p.m. Entertainment. |
| Morning (Mon-Fri), Sat and Sun. |
| Day: |
Time |
Closes |
| Mon |
4:30 pm |
Thurs |
| Tues |
12 n |
Fri |
| Wed |
4:30 pm |
Fri |
| Thurs |
4:30 pm |
Mon |
| Fri |
4:30 pm |
Tues |
| Sat |
12 n |
Wed |
| Sun |
4:30 pm |
Wed |
|
| SPECIAL SECTIONS |
| Day: |
Time |
Closes |
| Food
(Wed) |
12 n |
Thurs |
| Entertainment
(Fri) |
4:30 pm |
Mon |
| Business/Features/Travel
(Sun) |
12 n |
Tues |
|
| (*) 10 days prior. |
15. MECHANICAL MEASUREMENTS |
| 50" Web. |
| printing process: flexography. (NAPP). |
| 6 cols.; ea. 1-13/16"; 2 cols. 3-3/4"; 3
cols. 5-11/16"; 4 cols. 7-5/8"; 5 cols. 9-9/16"; 6 cols. 11-1/2";
1/8" betw cols. |
| Inches charged full depth: col. 21; pg. 126;
dbl truck 262.5. |
16. SPECIAL CLASSIFICATIONS/RATES |
| Political rate—65.05 Daily; Sunday 71.80. |
| Non-Profit—69.10 Daily; 76.55, Sun. |
17. CLASSIFIED RATES |
| For complete data refer to classified rate
section. |
18. COMICS |
| POLICY—ALL CLASSIFICATIONS |
| Alcoholic beverage advertising not accepted. |
| When orders placed through Metro Puck Comics
Network see that listing. |
| COLOR RATES AND DATA |
| Four colors: |
|
| Full
page (h) |
11,472 |
| 2/3
page (h) |
7,648 |
| 1/2
page (h) |
5,736 |
| 1/3
page (h) |
4,592 |
| 1/4
page (h) |
3,444 |
| 1/6
page (h) |
2,120 |
|
| DISCOUNTS |
| Within 1 year: |
|
| 3-
5 times |
2% |
| 6-12
times |
4% |
| 13-25
times |
8% |
| 26-38
times |
12% |
| 39-51
times |
15% |
| 52
or more times |
20% |
|
| MECHANICAL MEASUREMENTS |
| Standard page size 13" wide x 19-3/4" deep. |
19. MAGAZINES |
| TV Today |
| SUNDAY. |
| BLACK/WHITE RATES |
| 77.50 per inch. |
| COLOR RATES AND DATA |
| Full
color, per page |
570.00 |
| Spot
color, per page |
295.00 |
|
| Bulk R.O.P. or frequency discounts apply. |
| CLOSING TIMES |
| B/w: 2 Mondays prior to publication. Reservation
and copy for 1 proof, 4:30 p.m. Monday. Proofs must be cleared
and returned prior to 4:00 p.m. Wednesday. |
| Color: 24 hrs. in advance. Holidays: deadlines
advance 24 hours. |
| MECHANICAL MEASUREMENTS |
| PRINTING PROCESS: Offset. |
| Page size 7-1/8" wide x 10" deep. 5 cols. to
page. |
20. CIRCULATION |
| View
detailed ABC Publisher's Statement (Requires:
Adobe
Acrobat Reader) |
| View
detailed ABC Audit Report |
| View
detailed ABC Reader Profile Study (NOTE:
available to all SRDS subscribers) |
| Established 1884, per copy daily .50; Sunday
1.25. |
| Net Paid—A. B. C. 3-31-04* |
| NEWSPAPER DESIGNATED MARKET |
|
Total |
CZ |
NDM |
Outside |
| Morn(Mon-Sat) |
87,366 |
38,267 |
30,129 |
18,970 |
| Sun |
93,259 |
39,068 |
32,127 |
22,064 |
|
| Unpaid dist. (not included above): |
| Morn Total 1,444; Sun Total 1,360. |
| (*) 26 weeks. |
| For county, MSA & DMA data, see CIRCULATION
2005. |
