| THE MODESTO BEE |
| McClatchy Company, Inc. |
| P. O. Box 3928, 1325 "H" St., Modesto, CA 95352.
Phone 209-578-2064. Fax 209-578-2099. Classified Phone 209-521-7777.
Classified Fax 208-578-2046. |
| E-mail ejohnston@modbee.com |
| URL http://www.modbee.com |
|
| Mid 016177-000 |
| Member: ACB, Inc.; NAA. |
| Morning (Mon-Fri), Sat and Sun. |
1. PERSONNEL |
| PUB—Eric Johnston, Pub, P:209-578-2090 |
| ADCO—Peggy Luty, Natl Sales Coord, P:209-578-2064, E-mail: pluty@modbee.com |
2. REPRESENTATIVES and/or BRANCH OFFICES |
| •Newspapers First. |
3. COMMISSION AND CASH DISCOUNT |
| 15% to agencies; no cash discount. |
4. GENERAL RATE POLICY |
| 30-day notice given of any rate revision. |
| Alcoholic beverage advertising accepted. |
| ADVERTISING RATES |
| Effective 1-1-09 |
Confirmed 8-09 |
|
5. BLACK/WHITE RATES |
|
Mon-Fri |
Sat. |
*Sun/Holidays |
| SAU
open, per inch |
105.00 |
118.00 |
118.00 |
| Full
page rates |
13,230.00 |
14,868.00 |
14,868.00 |
|
| (*) Holiday rates apply for the following: New Year's, 4th of July, Thanksgiving, day after Thanksgiving and Christmas. |
| BULK CONTRACT RATES |
|
Per Inch |
|
|
Mon-Fri |
Sat. |
Sun. |
| 5,000.00 |
101.92 |
107.70 |
112.78 |
| 15,000.00 |
100.10 |
106.10 |
111.00 |
| 25,000.00 |
97.90 |
103.90 |
108.70 |
| 50,000.00 |
92.88 |
98.00 |
102.55 |
| 85,000.00 |
89.00 |
94.35 |
98.80 |
| 125,000.00 |
87.60 |
92.85 |
97.20 |
| 170,000.00 |
85.75 |
90.52 |
94.70 |
| 200,000.00 |
83.55 |
88.40 |
92.40 |
| 285,000.00 |
82.65 |
87.45 |
91.55 |
| FREQUENCY DISCOUNTS |
| Per wk: |
6 |
12 of 13 |
24 of 26 |
36 of 39 |
48 of 52 |
| 10" |
7% |
8% |
10% |
11% |
12% |
| 20" |
9% |
11% |
13% |
15% |
16% |
| 30" |
10% |
12% |
14% |
16% |
20% |
|
6. COMBINATION RATES |
| TMC |
| Title |
Frequency |
Per Inch |
| MVP |
Wed |
32.50 |
| Central Valley Shopper |
Sat |
13.00 |
|
| TMC Circulation |
| Sworn—9-30-08 |
|
Frequency |
Non-Paid |
Paid |
Total |
| MVP |
Wed |
143,000 |
… |
143,000 |
| Valley
Shopper |
Sat |
63,000 |
… |
63,000 |
|
7. COLOR RATES |
| B/w 1c, 3c & 4c and full process color available daily and Sunday. Leeway required on b/w 2c, 3c & 4c and full process. |
| Use b/w rate plus the following applicable
costs: |
|
b/w 1 c |
b/w 3 or 4 c |
| Mon-Thurs |
980.00 |
1,315.00 |
| Fri-Sun & Holiday |
1,050.00 |
1,500.00 |
|
| Color premium, increase pro rate if space is
more than full page. |
| Closing dates: 24 hours prior to R.O.P. deadline. Special colored inks must be ordered by number or sample 10 days preceding. |
8a. INSERTS |
| |
PREPRINT INSERTS |
| CPM: |
Full Run |
Partial Run |
| Single Sheet |
53.28 |
58.85 |
| 2 std/4 tab |
61.00 |
63.00 |
| 6 tab |
63.00 |
65.25 |
| 4 std/8 tab |
72.75 |
77.00 |
| 10 tab |
74.90 |
79.15 |
| 6 std/12 tab |
79.15 |
81.35 |
| 14 tab |
81.30 |
82.40 |
| 8 std/16 tab |
88.80 |
90.95 |
| 18 tab |
90.95 |
92.02 |
| 10 std/20 tab |
98.45 |
100.60 |
| 22 tab |
100.58 |
101.65 |
| 12 std/24 tab |
108.07 |
110.20 |
|
| Each additional 2 std pgs, add 2.50 per M.
Minimum charge 500.00 per insert. |
|
CPM |
| Poly
Bags, net |
80.00 |
| Post-Its,
net |
80.00 |
|
9. SPLIT RUN |
| Geographical split availabe by special arrangement. |
| Replate: 75.00 for b/w; 50.00 ea addl plate, plus 3.00 per inch-net for body changes other than dealer signs. |
11. SPECIAL DAYS/PAGES/FEATURES |
| Monday—Your Health. |
| Tuesday—Workplace, Pets, Fun Stuff, Poker corner (Sports). |
| Wednesday—Taste, Small Business/Retail Trends, Bowling and Fishing reports. |
| Thursday—Technology, Teens, High School Sports. |
| Friday—Arts and Entertainment News (Scene), Auto news (Cars), Fantasy Sports. |
| Saturday—Faith & Values, Your Home, Real Estate, Agribusiness. |
| Sunday—Travel, Friends & Family, Comics, Finance Consumer/Personal. |
12. R.O.P. DEPTH REQUIREMENTS |
| Ads over 18 inches deep charged full col. |
14. CLOSING TIME |
| Orders and materials; 3 days in advance for Thursday and Friday; noon Wednesday for Saturday; 4:30 p.m. Wednesday for Sunday; 4:30 p.m. Thursday for Monday; noon Friday for Tuesday, 4:30 Friday for Wednesday. |
| Tuesday noon, Sunday Travel/Feature, Monday
4:30 p.m. Entertainment. |
| Morning (Mon-Fri), Sat and Sun. |
| |
Reservations |
Camera Ready |
| Day: |
Time |
Closes |
Time |
Closes |
| Mon |
3:30 pm |
Thurs |
12 n |
Fri |
| Tues |
10 am |
Fri |
12 n |
Mon |
| Wed |
3:30 pm |
Fri |
12 n |
Tues |
| Thurs |
3:30 pm |
Mon |
12 n |
Wed |
| Fri |
3:30 pm |
Tues |
12 n |
Thurs |
| Sat |
12 n |
Wed |
12 n |
Fri |
| Sun |
3:30 pm |
Wed |
12 n |
Fri |
|
| SPECIAL SECTIONS |
| |
Reservations |
Camera Ready |
| Day: |
Time |
Closes |
Time |
Closes |
| Food/Features (Wed) |
12 n |
Thurs |
12 n |
Mon |
| Midweek MVP |
5 pm |
Wed |
12 n |
Fri |
| Scene (Fri) |
12 n |
Mon |
12 n |
Wed |
| Your Home (Sat) |
5:30 pm |
Fri |
12 n |
Tues |
| Valley Homes |
10 am |
Tues |
10 am |
Thurs |
| Weekend Xtra |
5 pm |
Tues |
12 n |
Thurs |
| Travel/Arts, Business (Sun) |
11 am |
Tues |
12 n |
Fri |
|
| Comics–4 week prior to publication. |
15. MECHANICAL MEASUREMENTS |
| 50" Web. |
| PRINTING PROCESS: Flexography. (NAPP). |
| 6 cols.; each 1.639"; .125" betw cols. |
| 1 cols. |
1.639" |
| 2 cols. |
3.389" |
| 3 cols. |
5.139" |
| 4 cols. |
6.889" |
| 5 cols. |
8.639" |
| 6 cols. |
10.389" |
|
| Inches charged full depth: col. 21; pg. 126; dbl truck 262-1/2. |
16. SPECIAL CLASSIFICATIONS/RATES |
| Non-Profit–75.45 Daily; 83.60 Sun. |
| TRAVEL HOTEL & TRANSITORY |
|
|
| Daily |
62.54 |
| Sun |
69.45 |
|
| 50% pick-up discount available. |
| Applies to any show, seminar or event that continues to travel or move from one location to another. |
| SPECIAL MODULAR TRAVEL RATES* |
| Full pg |
2,253.00 |
| 1/2 pg |
1,530.00 |
| 1/4 pg |
765.00 |
|
| (*) Includes color, subject to availability. |
| DEALER LIST CO-OP |
| Daily |
62.92 |
| Sat/Sun |
72.82 |
|
| Advertisers listed in dealer list may schedule tie in ads at 50% discount off dealer list rate. Ads must be run within 6 days of original schedule. |
| BROKERS RATE, FOOD & BEVERAGE, PHARMACEUTICALS |
| Daily |
61.11 |
| Sun |
69.48 |
|
| HEALTH, DIRECT RESPONSE, EDUCATION |
| Daily |
68.50 |
| Sat/Sun/Hol. |
78.50 |
|
| ENTERTAINMENT, THEATERS, CONCERTS |
| Daily |
64.62 |
| Sat/Sun/Hol. |
68.50 |
|
| ONLINE RATES |
| Banner ads (any size) CPM |
15.00 |
| Big ad, per wk |
300.00 |
| CARS.COM |
... |
| *Online Advertising Pkg, per mo |
1,125.00 |
| **Independent Advertising Pkg, per mo |
625.00 |
| +Independent Advertising Express Pkg, per mo |
325.00 |
| ++Cars.com Power Position, per mo |
400.00 |
|
| (*) Intended for franchise dealer or dealerships with more than 60 used cars in their inventory. Includes multiple photos (32 photos of each vehicle). |
| (**) Intended for dealerships with fewer than 60 used cars in their iinventory. There is a one-time startup fee of 350.00. |
| (+) Intended for dealerships with fewer than 30 used cars in their inventory. There is a one-time startup fee of 350.00. |
| (++) Power Postions offer exclusive used-car sponsorships of a selected vehicle make. |
18. COMICS |
| POLICY—ALL CLASSIFICATIONS |
| Alcoholic beverage advertising not accepted. |
| When orders placed through Metro Puck Comics
Network see that listing. |
| COLOR RATES AND DATA |
| Four colors: |
|
| Full
page (h) |
11,472.00 |
| 2/3
page (h) |
7,648.00 |
| 1/2
page (h) |
5,736.00 |
| 1/3
page (h) |
4,592.00 |
| 1/4
page (h) |
3,444.00 |
| 1/6
page (h) |
2,120.00 |
|
| DISCOUNTS |
|
| Within 1 year: |
|
| 3-
5 times |
2% |
| 6-12
times |
4% |
| 13-25
times |
8% |
| 26-38
times |
12% |
| 39-51
times |
15% |
| 52
or more times |
20% |
|
| MECHANICAL MEASUREMENTS |
| Standard page size 13" wide x 19-3/4" deep. |
20. CIRCULATION |
| Established 1884, per copy daily .50; Sunday
1.25. |
| Net Paid—A. B. C. 9-28-08* |
| NEWSPAPER DESIGNATED MARKET |
|
Total |
CZ |
NDM |
Outside |
| Morn(Mon-Fri) |
74,460 |
31,118 |
28,144 |
15,198 |
| Sat |
78,387 |
31,559 |
29,433 |
17,395 |
| Sun |
78,984 |
31,420 |
29,890 |
17,674 |
|
| Unpaid dist. (not included above): |
| Morn Total 1,489; Sat Total 1,504; Sun Total 1,319. |
| E-Edition paid circulation: Morn 28; Sat 30; Sun 30. |
| (*) 26 weeks. |
| For county, MSA & DMA data, see CIRCULATION 2009. |
20a. AUDIENCE REPORTS |
| (See Online) |
