Newspaper Media

 

Sample SRDS Listing

THE MODESTO BEE
McClatchy Company, Inc.
P. O. Box 3928, 1325 "H" St., Modesto, CA 95352. Phone 209-578-2064. Fax 209-578-2099. Classified Phone 209-521-7777. Classified Fax 208-578-2046.
E-mail ejohnston@modbee.com
URL http://www.modbee.com
ABC logo
Mid 016177-000
Member: ACB, Inc.; NAA.
Morning (Mon-Fri), Sat and Sun.

1. PERSONNEL
PUB—Eric Johnston, Pub, P:209-578-2090
ADCO—Peggy Luty, Natl Sales Coord, P:209-578-2064, E-mail: pluty@modbee.com

2. REPRESENTATIVES and/or BRANCH OFFICES
Newspapers First.

3. COMMISSION AND CASH DISCOUNT
15% to agencies; no cash discount.

4. GENERAL RATE POLICY
30-day notice given of any rate revision.
Alcoholic beverage advertising accepted.
ADVERTISING RATES
Effective 1-1-09 Confirmed 8-09

5. BLACK/WHITE RATES
      Mon-Fri           Sat.           *Sun/Holidays    
SAU open, per inch           105.00           118.00           118.00    
Full page rates          13,230.00           14,868.00           14,868.00    
    (*) Holiday rates apply for the following: New Year's, 4th of July, Thanksgiving, day after Thanksgiving and Christmas.
BULK CONTRACT RATES
      Per Inch    
      Mon-Fri           Sat.           Sun.    
5,000.00           101.92          107.70           112.78    
15,000.00          100.10          106.10           111.00    
25,000.00           97.90           103.90           108.70    
50,000.00          92.88           98.00           102.55    
85,000.00          89.00           94.35           98.80    
125,000.00           87.60           92.85           97.20    
170,000.00           85.75           90.52           94.70    
200,000.00           83.55           88.40           92.40    
285,000.00           82.65           87.45           91.55    

FREQUENCY DISCOUNTS    
Per wk:       6     12 of 13          24 of 26          36 of 39     48 of 52    
10"         7%           8%           10%           11%           12%    
20"          9%           11%           13%           15%           16%    
30"          10%           12%           14%           16%           20%    

6. COMBINATION RATES
TMC
Title           Frequency           Per Inch    
MVP           Wed           32.50    
Central Valley Shopper          Sat          13.00    
TMC Circulation
Sworn—9-30-08
      Frequency           Non-Paid           Paid           Total    
MVP           Wed           143,000           …           143,000    
Valley Shopper           Sat           63,000           …           63,000    

7. COLOR RATES
B/w 1c, 3c & 4c and full process color available daily and Sunday. Leeway required on b/w 2c, 3c & 4c and full process.
Use b/w rate plus the following applicable costs:
      b/w 1 c           b/w 3 or 4 c    
Mon-Thurs           980.00           1,315.00    
Fri-Sun & Holiday          1,050.00           1,500.00    
Color premium, increase pro rate if space is more than full page.
Closing dates: 24 hours prior to R.O.P. deadline. Special colored inks must be ordered by number or sample 10 days preceding.

8a. INSERTS
      PREPRINT INSERTS
CPM:           Full Run           Partial Run    
Single Sheet         53.28           58.85    
2 std/4 tab           61.00           63.00    
6 tab        63.00           65.25    
4 std/8 tab        72.75           77.00    
10 tab           74.90           79.15    
6 std/12 tab           79.15           81.35    
14 tab           81.30           82.40    
8 std/16 tab           88.80           90.95    
18 tab           90.95           92.02    
10 std/20 tab           98.45           100.60    
22 tab         100.58           101.65    
12 std/24 tab       108.07           110.20    
Each additional 2 std pgs, add 2.50 per M. Minimum charge 500.00 per insert.
      CPM    
Poly Bags, net           80.00    
Post-Its, net           80.00    

9. SPLIT RUN
Geographical split availabe by special arrangement.
Replate: 75.00 for b/w; 50.00 ea addl plate, plus 3.00 per inch-net for body changes other than dealer signs.

11. SPECIAL DAYS/PAGES/FEATURES
Monday—Your Health.
Tuesday—Workplace, Pets, Fun Stuff, Poker corner (Sports).
Wednesday—Taste, Small Business/Retail Trends, Bowling and Fishing reports.
Thursday—Technology, Teens, High School Sports.
Friday—Arts and Entertainment News (Scene), Auto news (Cars), Fantasy Sports.
Saturday—Faith & Values, Your Home, Real Estate, Agribusiness.
Sunday—Travel, Friends & Family, Comics, Finance Consumer/Personal.

12. R.O.P. DEPTH REQUIREMENTS
Ads over 18 inches deep charged full col.

14. CLOSING TIME
Orders and materials; 3 days in advance for Thursday and Friday; noon Wednesday for Saturday; 4:30 p.m. Wednesday for Sunday; 4:30 p.m. Thursday for Monday; noon Friday for Tuesday, 4:30 Friday for Wednesday.
Tuesday noon, Sunday Travel/Feature, Monday 4:30 p.m. Entertainment.
Morning (Mon-Fri), Sat and Sun.
   Reservations  Camera Ready
Day:           Time           Closes           Time           Closes    
Mon           3:30 pm           Thurs           12 n           Fri    
Tues           10 am           Fri           12 n           Mon    
Wed           3:30 pm           Fri           12 n           Tues    
Thurs           3:30 pm           Mon           12 n           Wed    
Fri           3:30 pm           Tues           12 n           Thurs    
Sat           12 n           Wed           12 n           Fri    
Sun           3:30 pm           Wed           12 n           Fri    
SPECIAL SECTIONS
   Reservations  Camera Ready
Day:           Time           Closes           Time           Closes    
Food/Features (Wed)           12 n           Thurs           12 n           Mon    
Midweek MVP           5 pm           Wed           12 n           Fri    
Scene (Fri)           12 n           Mon           12 n           Wed    
Your Home (Sat)           5:30 pm           Fri           12 n           Tues    
Valley Homes           10 am           Tues           10 am           Thurs    
Weekend Xtra           5 pm           Tues           12 n           Thurs    
Travel/Arts, Business (Sun)       11 am           Tues           12 n           Fri    
Comics–4 week prior to publication.

15. MECHANICAL MEASUREMENTS
50" Web.
PRINTING PROCESS: Flexography. (NAPP).
6 cols.; each 1.639"; .125" betw cols.
1 cols.           1.639"    
2 cols.           3.389"    
3 cols.           5.139"    
4 cols.           6.889"    
5 cols.           8.639"    
6 cols.           10.389"    
Inches charged full depth: col. 21; pg. 126; dbl truck 262-1/2.

16. SPECIAL CLASSIFICATIONS/RATES
Non-Profit–75.45 Daily; 83.60 Sun.
TRAVEL HOTEL & TRANSITORY    
 
Daily           62.54    
Sun          69.45    
50% pick-up discount available.
Applies to any show, seminar or event that continues to travel or move from one location to another.
SPECIAL MODULAR TRAVEL RATES*
Full pg           2,253.00    
1/2 pg           1,530.00    
1/4 pg           765.00    
    (*) Includes color, subject to availability.
DEALER LIST CO-OP
Daily          62.92    
Sat/Sun           72.82    
Advertisers listed in dealer list may schedule tie in ads at 50% discount off dealer list rate. Ads must be run within 6 days of original schedule.
BROKERS RATE, FOOD & BEVERAGE, PHARMACEUTICALS
Daily           61.11    
Sun           69.48    
HEALTH, DIRECT RESPONSE, EDUCATION
Daily          68.50    
Sat/Sun/Hol.           78.50    
ENTERTAINMENT, THEATERS, CONCERTS
Daily          64.62    
Sat/Sun/Hol.           68.50    
ONLINE RATES
Banner ads (any size) CPM          15.00    
Big ad, per wk           300.00    
CARS.COM        ...    
*Online Advertising Pkg, per mo           1,125.00    
**Independent Advertising Pkg, per mo           625.00    
+Independent Advertising Express Pkg, per mo           325.00    
++Cars.com Power Position, per mo           400.00    
    (*) Intended for franchise dealer or dealerships with more than 60 used cars in their inventory. Includes multiple photos (32 photos of each vehicle).
    (**) Intended for dealerships with fewer than 60 used cars in their iinventory. There is a one-time startup fee of 350.00.
    (+) Intended for dealerships with fewer than 30 used cars in their inventory. There is a one-time startup fee of 350.00.
    (++) Power Postions offer exclusive used-car sponsorships of a selected vehicle make.

18. COMICS
POLICY—ALL CLASSIFICATIONS
Alcoholic beverage advertising not accepted.
When orders placed through Metro Puck Comics Network see that listing.
COLOR RATES AND DATA
Four colors:    
Full page (h)           11,472.00    
2/3 page (h)           7,648.00    
1/2 page (h)           5,736.00    
1/3 page (h)           4,592.00    
1/4 page (h)           3,444.00    
1/6 page (h)           2,120.00    
DISCOUNTS  
Within 1 year:    
3- 5 times           2%    
6-12 times           4%    
13-25 times           8%    
26-38 times           12%    
39-51 times           15%    
52 or more times           20%    
MECHANICAL MEASUREMENTS
Standard page size 13" wide x 19-3/4" deep.

20. CIRCULATION
Established 1884, per copy daily .50; Sunday 1.25.
Net Paid—A. B. C. 9-28-08*
NEWSPAPER DESIGNATED MARKET    
      Total           CZ           NDM           Outside    
Morn(Mon-Fri)           74,460           31,118           28,144           15,198    
Sat           78,387           31,559           29,433           17,395    
Sun           78,984           31,420           29,890           17,674    
Unpaid dist. (not included above):
Morn Total 1,489; Sat Total 1,504; Sun Total 1,319.
E-Edition paid circulation: Morn 28; Sat 30; Sun 30.
    (*) 26 weeks.
For county, MSA & DMA data, see CIRCULATION 2009.

20a. AUDIENCE REPORTS
(See Online)

 

 

Listings include the following information:
Personnel
Representatives/Branch Offices
Commission and Cash Discount
General Rate Policy
Black/White Rates
Zone Editions
Combination Rates
Color Rates
Special ROP Units
Inserts
Split-Run
Special Positions
Special Days/Pages/Features
R.O.P. Depth Requirements
Closing Times
Mechanical Measurements
Special Classifications/Rates
Classified Rates
Comics
Magazines
Circulation
Position Charges

The information on this page is intended solely as a sample of data available to SRDS subscribers.
Data within sample listings are subject to change by the individual media property and are not guaranteed by SRDS.

To view the most current available data, please login at:
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