| SRDS
has teamed up with PERQ/HCI to deliver the solutions you need to
build smarter healthcare plans and measure industry spending.
PERQ/HCI has
reported on advertising in healthcare journals across a variety
of healthcare market segments for over 35 years.
PERQ/HCI survey techniques, sampling approaches and report formats
are in use at over 95% of the nation’s major
healthcare advertising agencies.
- FOCUS™
and Media-Chek® Journal Readership Studies
- Medical/Surgical
- Pharmacy
- Nurse
Practitioner/Physician Assistant
- Managed
Care
- Eyecare
- Dental
- Veterinary
- AIM™
(Advertising Information Manager) - powerful PC-based
analysis, reporting and scheduling, using FOCUS or Media-Chek/APEX
readership data
- Journal
Ad Review™ (JAR) -
provides monthly audit of spending that helps users understand
where advertisers are spending. Allows users to track spending
by message as well as total dollars.
- JARScan™ -
an online complement to JAR, delivering images of print pharmaceutical
ad campaigns. Sort, view and print 4-color ad images to perform
trending, competitive analysis and add impact to new business
presentations. Weekly JARAlert e-mail provides updates with
each week's additions to the JAR database.
- Market
Opportunity Reporter® -
an advanced online system designed to give fast access to complete
ad expenditure data, allowing users to determine where competitors
are placing ads and how much they're spending. Generates more
than 20 different reports based on the user’s defined
competitive market, with multiple options for how to view each
report.
Call
800.243.2702 ext. 235 to learn more about these and other
Planning Research Solutions offered by PERQ/HCI, or visit www.PERQ-HCI.com.
Solutions for Healthcare Media Planners
Along
with PERQ/HCI healthcare journal research, the SRDS
Business Publication Advertising Source®
is your solution for accessing essential media planning
data, including editorial profiles, closing
dates and direct links to BPA statements.
The
SRDS database contains over 1,100 healthcare publications,
organized by more than 40 precise healthcare classifications.
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© PERQ/HCI 2007
More information on PERQ/HCI Research is available
by calling 800.243.2702
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