SRDS Business Mailing List

MID: 886679-000

---------- UPDATED ----------
Apr 28, 2009
Data Verified: Jun 12, 2009

---------- SELECTIONS WITH COUNTS ----------
Counts Thru: Jan 2009
Minimum order 5,000.
Selections Counts Price per/M
Active subscribers 94,952 $150.00
Phone numbers 42,559 +60.00
Type of business:
   Business publications 15,897 +15.00
   Consumer magazines 8,238 +15.00
   Newspapers 4,943 +15.00
   Radio Stations 39,187 +15.00
   Television stations 7,839 +15.00
   Websites/Interactive companies 1,361 +15.00
   Outdoor/out of home/advertising companies 4,639 +15.00
   Other 12,848 +15.00

---------- OTHER SELECTIONS ----------
Selections Rate Per Unit Note
Gender $15.00 M extra
Business Address $15.00 M extra
Geography $10.00 M extra
One Name Per Site $15.00 M extra
Key Coding $3.00 M extra
Bus/Industry Type $15.00 M extra
Phones $60.00 M extra
NCOA $3.00 M extra
NCOA (minimum) $250.00 fee

---------- PERSONNEL ----------
List Manager
Edith Roman Associates, Inc.
   P.O. Box 1556, Blue Hill Plaza, 16th Fl.
   Pearl River, NY  10965-8556
      Phone: 845-620-9000
      Toll Free: 800-223-2194
      Fax: 845-620-9035
      URL: http://www.edithroman.com
      E-mail: info@edithroman.com
Contact Title Phone Fax E-mail
John Lo Guidice 845-731-2752 845-620-9035 john.loguidice@edithroman.com

---------- SUMMARY DESCRIPTION ----------
Advertising sales and marketing professionals at media companies from the SRDS database.

---------- DATACARD DESCRIPTION ----------
PUBLISHED BY NIELSEN BUSINESS MEDIA (FORMERLY VNU BUSINESS MEDIA).
TARGET ADVERTISING SALES AND MARKETING PROFESSIONALS AT MEDIA COMPANIES FROM THE SRDS DATABASE. THIS FILE INCLUDES KEY PROFESSIONALS AT CONSUMER AND TRADE MAGAZINES, RADIO AND TELEVISION STATIONS, NEWSPAPERS AND ALSO DIRECT MARKETING PROFESSIONALS INCLUDING LIST BROKERS, COMPILERS AND MANAGERS WITH PURCHASING POWER.
CONTACT INFORMATION IS CONTINUOUSLY UPDATED FROM DIRECT CONTACT WITH MEDIA COMPANIES. COMPANIES INCLUDED ARE QUALIFIED AS OFFERING ADVERTISING OPPORTUNITIES.
SRDS HAS BEEN BRINGING THE MEDIA COMMUNITY TOGETHER FOR OVER 85 YEARS. AS THE LEADING PROVIDER OF MEDIA RATES AND DATA, SRDS CONNECTS BUYERS AND SELLERS THROUGH SOURCES THAT OFFER COMPREHENSIVE COVERAGE OF TRADITIONAL MEDIA-SUCH AS MAGAZINES, NEWSPAPERS, RADIO, TELEVISION AND DIRECT MARKETING-AS WELL AS TODAY'S ALTERNATIVE MARKETING OPPORTUNITIES-SUCH AS ONLINE AND OUT-OF HOME.
THIS HIGHLY RESPONSIVE LIST IS RECOMMENDED FOR PROMOTING ALL TYPES OF PRODUCTS AND SERVICES INCLUDING HIGH-TICKET ITEMS, CREDIT CARDS, MULTI-MEDIA PRODUCTS, TRAVEL, EDUCATIONAL BOOKS, INSURANCE, COMPUTER SOFTWARE, ORGANIZATIONAL PRODUCTS, INTERNET PROVIDERS, PREMIUMS, CONFERENCES, WORKSHOPS, AND MORE.

SRDS Classification
USABusiness3Advertising & Marketing

---------- LIST SOURCE ----------
Source Note
Internet/Online/Website Registration

---------- COMMISSION, CREDIT POLICY ----------
20% commission to brokers. 15% commission to agencies. Cancel charges: Cancellation charges, 10.00/M plus 50.00 flat fee. After mail date, payment required in full.

---------- METHOD OF ADDRESSING ----------
Available Media Rate Per Unit Note
Pressure Sensitive Labels, 4-up $10.00 M extra
E-mail $65.00 fee
CD ROM $65.00 fee
Cartridge $25.00 fee

---------- RESTRICTIONS ----------
Sample mailing piece required. Telemarketing is not allowed; exchange is not allowed; net name is not allowed.

---------- UPDATE SCHEDULE ----------
Updated semi-annually. NCOA.