N E W S R E L E A S E
Adds Direct Links to ABC Reports in
Chicago (September 10, 2003) -- SRDS (Standard Rate and Data Service) and ABC (Audit Bureau of Circulations) announced today that SRDS subscribers who are members of ABC can access ABC Audit Reports, Publisher's Statements and Readership Profiles, directly from listings in SRDS Newspaper Advertising Source online. This new feature gives media planners and buyers direct access to additional planning data with the click of a mouse.
If a newspaper or publication's ABC information is available online (to date more than 60,000 ABC documents are available), its SRDS listing includes a direct link connecting planners to the relevant reports. This enables media planners and buyers to access the critical circulation and demographic information they need to evaluate media quickly and efficiently. The process is seamless to end-users, as SRDS hosts subscribers' ABC membership information as part of their SRDS account. New ABC reports will be added to the site as they are released.
"Direct links to ABC data in Newspaper Advertising Source have been one of our clients' most requested features," states Christine Northwick, SRDS Vice President of Integrated Sales Strategy. "These links will help our clients make decisions more quickly and intelligently. ABC reports are the most credible and comparable in the newspaper industry."
"This arrangement with SRDS is a significant advancement in our commitment to making member access to our reports and statements easy and effortless," says Michael J. Lavery, President and Managing Director of ABC. "This gives our members another point of entry through a high-profile, frequently used media planning tool."
Audit Reports and Publisher's Statements have been available to SRDS Consumer Magazine Advertising Source and Business Publication Advertising Source subscribers since March 2000. Now joint CMAS subscribers and ABC members can also access publication Subscriber Profiles.
SRDS (www.SRDS.com) is the premier provider of media and marketing information, and has delivered trusted data to the media industry for more than 83 years. SRDS publishes a wide range of online and print media solutions, tracking more than 100,000 domestic and international media properties, including newspapers, magazines, television and radio stations, online sites, out-of-home venues and direct marketing lists. SRDS is a VNU business. VNU is a global information and media company with leading market positions and recognized brands in marketing information, media measurement and information, business information and directory publishing.
With nearly 4,300 members, ABC is in its 89th year as the first and largest circulation-auditing organization in the world, maintaining the world's foremost electronic database of audited-circulation information and a growing array of verified readership, subscriber demographics and online activity data. ABC offers reports and services in a variety of flexible formats, including print, spreadsheet, and CD-ROM; along with a broad range of online analysis tools at http://www.accessabc.com. Publisher's Statements and Audit Reports have been available through the ABC Web site since November 1997.
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