SRDS Privacy Policy

Effective 1/09/09

SRDS created this privacy statement in order to demonstrate our firm commitment to privacy. This statement discloses our online and offline information gathering/dissemination and privacy practices. This information may be expanded or updated as we change or develop our services. For this reason, we recommend that you review this policy periodically to see if anything has changed. If we make a substantive change to this privacy policy, we will inform subscribers.

Information About Companies Listed in SRDS
SRDS (part of Kantar Media) advances the media community by providing information services covering the world of advertising and marketing opportunities. As they have for 90 years, media planners and buyers turn to SRDS when they are actively searching for the most effective media vehicles to market their products and services.

SRDS subscription services provide detailed information on over 100,000 media properties worldwide. We report advertising contact information (personnel, address, phone, fax and e-mail) rates, deadlines, circulation, production specifications and more. We collect this information from media properties via fax, phone, mail, e-mail, websites and our website.

How We Use It:

  • SRDS compiles this information and distributes it to SRDS clients via subscription, enabling them to access it online at SRDS.com or in printed directories.
  • SRDS provides this information to carefully selected business partners who distribute it to their clients via subscription.
  • SRDS sends media properties listed in its database information about SRDS or Kantar Media resources and services.
  • SRDS rents its list of media properties to carefully selected partners and marketers for use in their marketing efforts. List information may include personnel name, title, postal and e-mail addresses, phone number, and URLs.
  • When SRDS has a good faith belief that access, use, preservation or disclosure of such information is reasonably necessary to satisfy any applicable law, regulation, legal process or enforceable governmental request.

Information About Our Subscribers
Our order and comment forms request that users provide contact information such as name, company name, address, phone number and e-mail. Some of the requested information is required, some is optional. SRDS may contact users via any of the contact information they provide.

SRDS gathers information about subscriber online usage to offer useful and easily accessible content, while providing privacy protection. The information we learn from customers helps us continually improve the media planning and buying experience.

SRDS provides current and prospective advertisers with aggregate reports of usage of SRDS databases, categories or markets, and samplings of companies that subscribe to and use SRDS databases, categories and markets.

SRDS never shares product usage of individual users with third parties. SRDS never shares product usage of individual subscribing companies with third parties beyond the aggregate and sample levels noted immediately above. SRDS never connects individual users or subscribing companies with third parties.

SRDS gathers Personally Identifiable Information (name, postal and e-mail addresses, phone numbers) from our subscribers to deliver the purchased subscription. We use Personally Identifiable Information:

  • To contact or reply to users regarding their product orders, inquiries and subscriptions.
  • To send users information regarding SRDS or Kantar Media products and services.
  • To contact users for product feedback and surveys.
  • To provide users with additional SRDS or Kantar Media media resources and subscription services, including newsletters, database alerts, product training, and additional information about media properties.
  • To send additional information about media properties to subscribers.
  • When SRDS has a good faith belief that access, use, preservation or disclosure of such information is reasonably necessary to (a) satisfy any applicable law, regulation, legal process or enforceable governmental request, (b) enforce applicable SRDS Terms of Service, including investigation of potential violations thereof, (c) detect, prevent, or otherwise address fraud, security or technical issues, or (d) protect against imminent harm to the rights, property or safety of SRDS, its users or the public as required or permitted by law.

Cookies
We use your IP address to help optimize our Web site. Your IP address is used to help identify your computer and to gather broad information about which companies/subscribers visit SRDS.com. Our site requires that users accept cookies to enable us to deliver content specific to your search selections.

Links
This site contains links to other sites. The information contained on other sites is not maintained by SRDS, and SRDS is not responsible for the privacy practices or content of such Web sites. If you have a question about the privacy policies of those Web sites, please visit them directly.

Your Consent
SRDS respects your privacy. Your continued use of the SRDS site signifies your acceptance of this privacy policy; however, you have the option to discontinue any or all communication with SRDS at any time. If you have any questions about this privacy policy, or wish to opt-out of SRDS or third-party communications, please contact us through the means listed below.


E-Mail: contact@srds.com
Contact: SRDS Service Center
Phone: 800.851.7737
Fax: 847.375.5001
Write: SRDS, 1700 Higgins Road, Des Plaines, IL 60018

 

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