The Nielsen Company...
Working Together to Simplify Your Media World
IMS and
Nielsen
Media Research
Expanded demographic data (such as J.D. Power automotive data) is now
available to TV planners using IMS' Optimax, the TV reach, frequency and
optimization tool. Other single source demographics—including PC
users with Internet access, principal shoppers, principal moviegoers and
pet owners—will also be available in IMS' Optimax.
IMS
and Nielsen//Net
Ratings
WebRF
is the online industry's only reach and frequency suite of media planning
tools for internet audience measurement, bringing internet media planning
to the same level of sophistication as print and broadcast advertising.
Available to IMS clients, WebRF uses industry-standard Net-Ratings data
for unparalleled online planning and research.
SRDS
and IMS
Clients of both SRDS and IMS can instantly access current SRDS consumer
magazine data from within the IMS software service. Within the IMS AdCume,
Crosstab, Cost Ranking, Media Editor and Reach & Frequency software
services, shared clients can access SRDS listing details, including advertising
rates, circulation figures and contact information.
SRDS
and PERQ/HCI
PERQ/HCI merged in early
2002 with SRDS. PERQ/HCI has reported on advertising in healthcare journals
across a variety of healthcare market segments for over 35 years, and
PERQ/HCI survey techniques, sampling approaches and report formats are
in use at over 95% of the nation's major pharmaceutical advertising agencies.
Healthcare publishers rely on PERQ/HCI data for tracking journal performance
and crucial competitive intelligence.
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