Welcome Libraries and Universities   

Click here to access SRDS services.
IP authentication recognizes a block of IP network addresses as belonging to a library or university that has paid for access to the SRDS database. If you think you are authorized to enter SRDS, please contact your librarian.

Does your library have SRDS Media Solutions?
SRDS Media Solutions are available at a significant discount to public and private libraries and universities. If you can't access SRDS Media Solutions at your library,
let us know and we will contact your institution to discuss a subscription.

Reliable Support Services
Streamline your marketing efforts with helpful services from SRDS. Use these services to work more efficiently.

Service Guides
Need tips on using SRDS? Download one of our convenient resources.

Guide to Faster Planning
A time-saving collection of tips and techniques for using SRDS
Media Solutions to streamline the planning process.

Media Planning & Buying Calculators

• Cost Per Thousand (CPM)
• Cost Per Rating Point (CPP)
• Ratings, Shares, HUTs and PUTs
• GRPs, TRPs, Reach and Frequency
• Brand Development Index (BDI) and Category Development Index (CDI)
• Foreign Exchange Rate Calculator

Advertising & Marketing Links
Use industry links to find other Web sites serving the advertising and marketing industry.

Glossary of Media Terms
(Requires: Adobe Acrobat Reader)
A useful guide to media lingo defined.