| |
Audience
(000) |
%
Comp |
| |
Adults |
3,294 |
|
100% |
|
| |
Men |
2,927 |
|
89% |
|
| |
Women |
367 |
|
11% |
|
| |
|
|
|
|
|
| |
Age
18 to 34 |
1,231 |
|
37% |
|
| |
Age
18 to 49 |
2,670 |
|
81% |
|
| |
Age
25 to 49 |
2,292 |
|
70% |
|
| |
Age
25 to 54 |
2,492 |
|
76% |
|
| |
Median
Age |
39.1 |
|
|
|
| |
|
|
|
|
|
| |
HHI
$100,000+ |
1,180 |
|
36% |
|
| |
HHI
$75,000+ |
1,687 |
|
51% |
|
| |
HHI
$60,000+ |
2,030 |
|
62% |
|
| |
HHI
$50,000+ |
2,380 |
|
72% |
|
| |
Median
HHI |
$76,975 |
|
|
|
| |
Median
IEI |
$44,705 |
|
|
|
| |
|
|
|
|
|
| |
Employed |
2,554 |
|
78% |
|
| |
Professional/Managerial |
932 |
|
28% |
|
| |
|
|
|
|
|
| |
Any
College |
2,447 |
|
74% |
|
| |
Grad
College+ |
1,179 |
|
36% |
|
| |
|
|
|
|
|
| |
Single |
1,212 |
|
37% |
|
| |
Married |
1,704 |
|
52% |
|
| |
Any
Kids in HH |
1,584 |
|
48% |
|
| |
|
|
|
|
|
| |
A/B
County |
2,596 |
|
79% |
|
| |
C/D
County |
697 |
|
21% |
|
| |
|
|
|
|
|
|
Source: MRI Fall 2009
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| |
Audience
(000) |
%
Comp |
| |
Adults |
3,565 |
|
100% |
|
| |
Men |
3,076 |
|
96% |
|
| |
Women |
488 |
|
14% |
|
| |
|
|
|
|
|
| |
Age
18 to 34 |
1,427 |
|
40% |
|
| |
Age
18 to 49 |
2,927 |
|
82% |
|
| |
Age
25 to 49 |
2,560 |
|
72% |
|
| |
Age
25 to 54 |
2,857 |
|
80% |
|
| |
Median
Age |
38.1 |
|
|
|
| |
|
|
|
|
|
| |
HHI
$100,000+ |
1,309 |
|
37% |
|
| |
HHI
$75,000+ |
1,786 |
|
50% |
|
| |
HHI
$60,000+ |
2,271 |
|
64% |
|
| |
HHI
$50,000+ |
2,560 |
|
72% |
|
| |
|
|
|
|
|
| |
Median
HHI |
$75,209 |
|
|
|
| |
Median
IEI |
$46,619 |
|
|
|
| |
|
|
|
|
|
| |
Employed |
2,949 |
|
83% |
|
| |
Professional/Managerial |
1,125 |
|
31% |
|
| |
|
|
|
|
|
| |
Any
College |
2,568 |
|
72% |
|
| |
Grad
College+ |
1,317 |
|
37% |
|
| |
|
|
|
|
|
| |
Single |
1,301 |
|
36% |
|
| |
Married |
1,940 |
|
54% |
|
| |
Any
Children in HH |
1,603 |
|
45% |
|
| |
|
|
|
|
|
| |
A/B
County |
2,849 |
|
80% |
|
| |
C/D
County |
716 |
|
20% |
|
Source:
MRI Doublebase 2009
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