| |
Audience
(000) |
%
Comp |
| |
Adults |
3,651 |
|
100% |
|
| |
Men |
3,045 |
|
84% |
|
| |
Women |
570 |
|
16% |
|
| |
|
|
|
|
|
| |
Age
18 to 34 |
1,665 |
|
46% |
|
| |
Age
18 to 49 |
2,851 |
|
79% |
|
| |
Age
25 to 34 |
1,167 |
|
32% |
|
| |
Age
25 to 54 |
2,606 |
|
72% |
|
| |
Median
Age |
38.3 |
|
|
|
| |
|
|
|
|
|
| |
HHI
$150,000+ |
678 |
|
19% |
|
| |
HHI
$100,000+ |
1,434 |
|
40% |
|
| |
HHI
$75,000+ |
2,037 |
|
56% |
|
| |
HHI
$50,000+ |
2,669 |
|
74% |
|
| |
Median
HHI |
$84,521 |
|
|
|
| |
Median
IEI |
$52,971 |
|
|
|
| |
|
|
|
|
|
| |
Employed |
2,883 |
|
80% |
|
| |
Professional/Managerial |
1,108 |
|
31% |
|
| |
|
|
|
|
|
| |
Any
College |
2,586 |
|
71% |
|
| |
Grad
College+ |
1,318 |
|
36% |
|
| |
|
|
|
|
|
| |
Single |
1,411 |
|
39% |
|
| |
Any
Kids in HH |
1,823 |
|
50% |
|
| |
|
|
|
|
|
|
Source: MRI Fall 2011
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| |
Audience
(000) |
%
Comp |
| |
Adults |
3,660 |
|
100% |
|
| |
Men |
3,102 |
|
85% |
|
| |
Women |
559 |
|
15% |
|
| |
|
|
|
|
|
| |
Age
18 to 34 |
1,499 |
|
41% |
|
| |
Age
18 to 49 |
2,826 |
|
77% |
|
| |
Age
25 to 49 |
2,410 |
|
66% |
|
| |
Age
25 to 54 |
2,697 |
|
74% |
|
| |
Median
Age |
39 |
|
|
|
| |
|
|
|
|
|
| |
HHI
$100,000+ |
1,419 |
|
39% |
|
| |
HHI
$75,000+ |
1,992 |
|
54% |
|
| |
HHI
$60,000+ |
2,354 |
|
64% |
|
| |
HHI
$50,000+ |
2,701 |
|
74% |
|
| |
|
|
|
|
|
| |
Median
HHI |
$82,063 |
|
|
|
| |
Median
IEI |
$47,907 |
|
|
|
| |
|
|
|
|
|
| |
Employed |
2,832 |
|
77% |
|
| |
Professional/Managerial |
1,089 |
|
30% |
|
| |
|
|
|
|
|
| |
Any
College |
2,696 |
|
74% |
|
| |
Grad
College+ |
1,283 |
|
35% |
|
| |
|
|
|
|
|
| |
Single |
1,358 |
|
37% |
|
| |
Married |
1,849 |
|
51% |
|
| |
Any
Children in HH |
1,807 |
|
49% |
|
| |
|
|
|
|
|
| |
A/B
County |
2,921 |
|
80% |
|
| |
C/D
County |
740 |
|
20% |
|
Source:
MRI Doublebase 2011
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