| |
|
| |
Audience
(000) |
%
Comp |
| |
Adults |
3,368 |
|
100.0% |
|
| |
Men |
2,914 |
|
86.5% |
|
| |
Women |
454 |
|
13.5% |
|
| |
|
|
|
|
|
| |
Age
18 to 34 |
263 |
|
7.8% |
|
| |
Age
18 to 49 |
2,807 |
|
83.3% |
|
| |
Age
25 to 49 |
2,554 |
|
75.5% |
|
| |
Age
25 to 54 |
2,795 |
|
83.0% |
|
| |
Median
Age |
38.0 |
|
|
|
| |
|
|
|
|
|
| |
HHI
$100,000+ |
1,191 |
|
35.4% |
|
| |
HHI
$75,000+ |
1,654 |
|
49.1% |
|
| |
HHI
$60,000+ |
2,138 |
|
63.5% |
|
| |
HHI
$50,000+ |
2,417 |
|
71.8% |
|
| |
|
|
|
|
|
| |
Median
HHI |
$74,058 |
|
|
|
| |
Median
IEI |
$46,925 |
|
|
|
| |
|
|
|
|
|
| |
Employed |
2,846 |
|
84.5% |
|
| |
Professional/Managerial |
1,107 |
|
32.9% |
|
| |
|
|
|
|
|
| |
Any
College |
2,448 |
|
72.7% |
|
| |
Grad
College+ |
1,288 |
|
38.2% |
|
| |
|
|
|
|
|
| |
Single |
1,070 |
|
31.8% |
|
| |
Married |
1,949 |
|
57.9% |
|
| |
Any
Kids in HH |
1,711 |
|
50.8% |
|
| |
|
|
|
|
|
| |
A/B
County |
2,678 |
|
79.5% |
|
| |
C/D County |
690 |
|
20.5% |
|
|
Source: MRI Spring 2008
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| |
Audience
(000) |
%
Comp |
| |
Adults |
3,316 |
|
100.0% |
|
| |
Men |
2,874 |
|
86.7% |
|
| |
Women |
443 |
|
13.4% |
|
| |
|
|
|
|
|
| |
Age
18 to 34 |
1,250 |
|
37.7% |
|
| |
Age
18 to 49 |
2,662 |
|
80.3% |
|
| |
Age
25 to 49 |
2,379 |
|
71.7% |
|
| |
Age
25 to 54 |
2,669 |
|
80.5% |
|
| |
Median
Age |
38.9 |
|
|
|
| |
|
|
|
|
|
| |
HHI
$100,000+ |
1,173 |
|
35.4% |
|
| |
HHI
$75,000+ |
1,637 |
|
49.4% |
|
| |
HHI
$60,000+ |
2,067 |
|
62.3% |
|
| |
HHI
$50,000+ |
2,317 |
|
69.9% |
|
| |
|
|
|
|
|
| |
Median
HHI |
$74,256 |
|
|
|
| |
Median
IEI |
$45,768 |
|
|
|
| |
|
|
|
|
|
| |
Employed |
2,783 |
|
83.9% |
|
| |
Professional/Managerial |
1,098 |
|
33.1% |
|
| |
|
|
|
|
|
| |
Any
College |
2,396 |
|
72.5% |
|
| |
Grad
College+ |
1,306 |
|
40.0% |
|
| |
|
|
|
|
|
| |
Single |
1,009 |
|
30.4% |
|
| |
Married |
1,959 |
|
59.1% |
|
| |
Any
Kids in HH |
1,644 |
|
49.6% |
|
| |
|
|
|
|
|
| |
A/B
County |
2,643 |
|
79.7% |
|
| |
C/D
County |
673 |
|
20.3% |
|
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to top |
|
