THE MEN'S JOURNAL MARKETING DEPARTMENT OFFERS A WIDE RANGE OF LIFESTYLE EVENTS AND ADDED-VALUE PROGRAMS. PROGRAMS CAN BE CUSTOMIZED TO FIT OUR ADVERTISER'S MARKETING OBJECTIVES.

THE ASPEN FILMFEST ACADEMY SCREENINGS (DECEMBER)
An exclusive film initiative created to provide members of the Academy of Motion Picture Arts & Sciences with the opportunity to screen Oscar™ contending films while on holiday in Aspen.

Sponsorship opportunities include:
• Weekend-long events surrounding the screenings
• Partnership with local resorts to further extend advertiser participation and awareness
• Liquor pourings
• Promotional and on-site exposure for your brand

THE MEN'S JOURNAL WEEKENDS (BI-ANNUAL)
Through our exclusive partnerships with leading hotels & resorts across the country; Men’s Journal developed themed weekend programs that include events and custom promotions.

Sponsorship opportunities include:
• Custom product integration
• Sponsorship of outdoor activity/race/adventure
• Product demos/displays
• Liquor pourings
• Product sampling in gift bags and welcome packets
• Presentation of competition/activity awards

Recent Men’s Journal Weekends included The Men’s Journal Weekend in Telluride, CO, The Carneros Wine Country Half Marathon in Sonoma, CA and The Vermont 50 MT Bike or Ultra Run in Woodstock, VT.

THE MEN'S JOURNAL GEAR OF THE YEAR PARTY (NOVEMBER)
A celebration of our annual December Readers Poll issue, this exclusive event is designed to showcase the adventure gear, hot new products and best travel destinations featured in the magazine and voted on by readers.

Advertisers have the opportunity to sample and display their newest products to an exclusive audience of affluent, adventure driven readers; as well as take part in the gift bags and on-site sweepstakes.

CUSTOM RETAIL EVENTS (SPRING OR FALL)
In-store custom retails events developed to drive traffic and encourage purchase.
• Day-long, multi-platform initiatives driving store traffic and purchases
• Men’s Journal presentations and appearances from adventure and lifestyle personalities, editors and contributors
• Consumer offers include door prizes, gift-with-purchase, discounts and interactive displays

Recent events were held at Macy’s West South Coast Plaza in Costa Mesa, CA and Mitchell’s Store in Westport, CT.

All event themes, content and scheduling are subject to change and cancellation. Participation based on approval of hosting sponsors

THE MEN'S JOURNAL ADVERTORIAL TEAM FUNCTIONS AS A HYBRID OF AN ADVERTISING AGENCY, CREATIVE STUDIO, AND PRODUCT PLACEMENT COMPANY.

WE GENERATE MJ-CENTRIC COMMUNICATIONS PROGRAMS THAT ADDRESS THE SPECIFIC MARKETING OBJECTIVES OF OUR ADVERTISERS WHILE STAYING TRUE TO THE MAGAZINE'S EDITORIAL MISSION. THE RESULT: VISUALLY STUNNING IN-BOOK SECTIONS, SPECIAL INSERTS AND OTHER ADVERTISING UNITS

RECENT CLIENTS (PARTIAL LIST)


BEEFEATER "LONDON IMPORTS"
• Reinforce the Beefeater brand’s London heritage and its prominence as the only London-distilled premium gin.
• Throughout the three spread continuity series, famed British adventurer, Tom Avery is positioned as a Beefeater brand ambassador and acts as a “host” to our readers by taking them to the best London pubs or by introducing innovations stemming from Britain.
• Sweepstakes encouraged readers to enter for the chance to win a London adventure
for two.


 

JEEP WRANGLER UNLIMITED: "ALL GEARED UP"
• Communicate that Jeep is the vehicle that helps drivers lead their own adventures during the week and into the weekends.
• To demonstrate the Jeep’s performance and capacity for gear, two spreads surrounded the coveted “gear guide” portion of the magazine, which consisted of a “weekday” spread leading in and a “weekend” spread leading out of the section.
• Sweepstakes encouraged readers to enter the “Get Geared Up” contest for the chance to win the gear featured within the custom spreads.

 
SECTOR: "NO LIMITS"
• Communicate Sector as a versatile brand by showcasing sport watches that are as relevant in the boardroom as they are on the face of a mountain.
• Focus placed on multiple Sector products and Sector’s brand ambassador, poker guru and world explorer Phil Gordon, to create a continuity program that Men’s Journal readers find compelling and useful.
• Contest component encouraged readers to enter online to win a “No Limits” adventure for two.


TWINLAB: "FUEL THE EXTREME WORKOUT"
• Emphasize the benefits of Twinlab products and explain how they can help the active male reach his ultimate fitness goals.
• Showcase how Twinlab products (energy and fitness nutrition supplements) can enhance indoor training and help men prepare for outdoor sporting activities by matching a different exercise routine and Twinlab product to an extreme sport.

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