 |
MRI
Fall 2011
Base:
Adults 18+
|
Audience
(000) |
%
Comp |
| |
Adults |
11,899 |
|
100% |
|
| |
Men |
7,114 |
|
60% |
|
| |
Women |
4,785 |
|
40% |
|
| |
|
|
|
|
|
| |
Age
18 to 24 |
3,206 |
|
27% |
|
| |
Age
25 to 34 |
3,240 |
|
27% |
|
| |
Age
35 to 44 |
2,322 |
|
20% |
|
| |
Age
45 to 54 |
1,617 |
|
14% |
|
| |
Age
55+ |
1,514 |
|
13% |
|
| |
|
|
|
|
|
| |
Age
18 to 24 |
6,446 |
|
54% |
|
| |
Age
18 to 49 |
9,800 |
|
82% |
|
| |
Age
25 to 49 |
6,595 |
|
55% |
|
| |
Age
25 to 54 |
7,180 |
|
60% |
|
| |
Median
Age |
33.5 |
|
|
|
| |
|
|
|
|
|
| |
HHI
$150,000+ |
1,693 |
|
14% |
|
| |
HHI
$100,000+ |
3,512 |
|
30% |
|
| |
HHI
$75,000+ |
5,084 |
|
43% |
|
| |
HHI
$60,000+ |
6,363 |
|
54% |
|
| |
HHI
$50,000+ |
7,218 |
|
61% |
|
| |
Median
HHI |
$64,842 |
|
|
|
| |
|
|
|
|
|
| |
|
|
|
|
|
| |
IEI
$75,000+ |
1,207 |
|
10% |
|
| |
IEI
$60,000+ |
1,846 |
|
16% |
|
| |
IEI
$50,000+ |
2,506 |
|
21% |
|
| |
Median
IEI |
33,720 |
|
|
|
| |
|
|
|
|
|
| |
Employed |
8,538 |
|
72% |
|
| |
Professional/Managerial |
2,700 |
|
23% |
|
| |
|
|
|
|
|
| |
Any
College |
7,583 |
|
64% |
|
| |
Grad
College+ |
3,298 |
|
28% |
|
| |
Attending
College |
1,687 |
|
14% |
|
| |
|
|
|
|
|
| |
Single |
5,918 |
|
50% |
|
| |
Married |
4,178 |
|
35% |
|
| |
Any
Kids in Household |
4,903 |
|
41% |
|
| |
|
|
|
|
|
| |
Own
Home |
6,820 |
|
57% |
|
| |
Median
Value of Home |
$212,678 |
|
|
|
| |
|
|
|
|
|
| |
White |
8,893 |
|
75% |
|
| |
Black |
1,456 |
|
12% |
|
| |
Asian |
265 |
* |
2% |
|
| |
Other |
1,313 |
|
11% |
|
| |
Spanish/Hispanic
Origin |
2,040 |
|
17% |
|
| |
|
|
|
|
|
| |
Metropolitan
CBSA |
10,679 |
|
90% |
|
| |
A/B
County |
9,137 |
|
77% |
|
| |
C/D
County |
2,762 |
|
23% |
|
| |
|
|
|
|
|
| |
Readers-Per-Copy |
8.12 |
|
|
|
| |
Circulation
(000) |
1,465 |
|
|
|
|
