MRI Spring 2008

MRI TwelvePlus 2007

 

MRI Spring 2008
Base: Adults 18+
Audience (000)
% Comp
  Adults
12,799
  
100%
  
  Men
7,488
  
59%
  
  Women
5,311
  
42%
  
   
 
 
  Age 18 to 24
4,032
  
32%
  
  Age 18 to 34
7,729
  
60%
  
  Age 18 to 49
11,150
  
87%
  
  Age 25 to 34
3,697
  
29%
  
  Age 25 to 49
7,118
  
56%
  
  Age 25 to 54
8,026
  
63%
  
  Median Age
30.0
  
 
   
 
 
  HHI $100,000+
3,309
  
26%
  
  HHI $75,000+
5,183
  
41%
  
  HHI $60,000+
6,775
  
53%
  
  HHI $50,000+
7,668
  
60%
  
   
 
 
  Median HHI
$63,538
  
 
  Median IEI
$31,023
  
 
   
 
 
  Employed
10,010
  
78%
  
  Professional/Managerial
2,868
  
22%
  
   
 
 
  Any College
7,737
  
61%
  
  Grad College+
3,126
  
24%
  
  Attending College
2,035
  
16%
  
           
  Single
6,953
  
54%
  
  Married
4,251
  
33%
  
  Any Kids in HH
5,784
  
45%
  
   
 
 
  White
9,489
  
74%
  
  Black
1,691
  
13%
  
  Asian
382
  
3%
  
  Other
1,437
  
11%
  
  Spanish/Hispanic Origin
1,930
  
15%
  
   
 
 
  A/B County
10,177
  
80%
  
  C/D County
2,622
20%
  

 


Source: MRI Spring 2008

MRI TwelvePlus 2007
Base: Total Persons 12+

Audience (000)
% Comp
  Total Person 12+
12,542
  
100.0%
  
  Male
7,304
  
58.2%
  
  Female
5,238
  
41.8%
  
   
 
 
  Age 12 to 17
1,589
  
12.7%
  
  Age 12 to 20
3,335
  
26.6%
  
  Age 12 to 24
5,171
  
41.2%
  
  Age 12 to 34
8,038
  
64.1%
  
   
 
 
  Age 15 to 17
1,023
  
8.2%
  
  Age 15 to 20
2,768
  
22.1%
  
  Age 15 to 24
4,604
  
36.7%
  
  Age 15 to 34
7,472
  
59.6%
  
   
 
 
  Age 18 to 24
3,581
  
28.6%
  
  Age 25 to 34
2,867
  
22.9%
  
  Age 35 to 44
2,200
  
17.5%
  
  Age 45 to 54
1,699
  
13.5%
  
  Age 55+
605
  
4.8%
  
  Median Age
28.2
  
 
   
 
 
  HHI $100,000+
2,806
  
22.4%
  
  HHI $75,000+
4,534
  
36.2%
  
  HHI $60,000+
6,059
  
47.3%
  
  HHI $50,000+
7,137
  
56.9%
  
 

Median HHI

Source: MRI TwelvePlus 2007

 

$58,032