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 |

MRI
Fall 2009
MRI
TwelvePlus 2007
MRI
Fall 2009
Base:
Adults 18+
|
Audience
(000) |
%
Comp |
| |
Adults |
11,942 |
|
100% |
|
| |
Men |
6,948 |
|
58% |
|
| |
Women |
4,994 |
|
42% |
|
| |
|
|
|
|
|
| |
Age
18 to 24 |
3,638 |
|
30% |
|
| |
Age
18 to 34 |
7,201 |
|
60% |
|
| |
Age
18 to 49 |
10,262 |
|
86% |
|
| |
Age
25 to 49 |
6,624 |
|
55% |
|
| |
Age
25 to 54 |
7,407 |
|
62% |
|
| |
Median
Age |
31.5 |
|
|
|
| |
|
|
|
|
|
| |
HHI
$100,000+ |
3,426 |
|
29% |
|
| |
HHI
$75,000+ |
5,320 |
|
45% |
|
| |
HHI
$60,000+ |
6,793 |
|
57% |
|
| |
HHI
$50,000+ |
7,677 |
|
64% |
|
| |
HHI $40,000+ |
8,661 |
|
73% |
|
| |
HHI $30,000+ |
9,605 |
|
80% |
|
| |
Median
HHI |
$68,372 |
|
|
|
| |
Median
IEI |
$33,008 |
|
|
|
| |
|
|
|
|
|
| |
Employed |
8,620 |
|
72% |
|
| |
Professional/Managerial |
2,768 |
|
23% |
|
| |
|
|
|
|
|
| |
Any
College |
7,517 |
|
63% |
|
| |
Grad
College+ |
3,131 |
|
26% |
|
| |
Attending
College |
2,011 |
|
17% |
|
| |
|
|
|
|
|
| |
Single |
6,177 |
|
52% |
|
| |
Married |
4,227 |
|
35% |
|
| |
Any
Children in Household |
5,238 |
|
44% |
|
| |
|
|
|
|
|
| |
White |
8,960 |
|
75% |
|
| |
Black |
1,341 |
|
11% |
|
| |
Asian |
237 |
|
2% |
|
| |
Other |
1,589 |
|
13% |
|
| |
Spanish/Hispanic
Origin |
2,155 |
|
18% |
|
| |
|
|
|
|
|
| |
A/B
County |
9,521 |
|
80% |
|
| |
C/D County |
2,420 |
|
20% |
|
|
|
Source:
MRI Fall 2009
MRI
TwelvePlus 2007
Base:
Total Persons 12+
|
Audience
(000) |
%
Comp |
| |
Total
Person 12+ |
12,542 |
|
100.0% |
|
| |
Male |
7,304 |
|
58.2% |
|
| |
Female |
5,238 |
|
41.8% |
|
| |
|
|
|
|
|
| |
Age
12 to 17 |
1,589 |
|
12.7% |
|
| |
Age
12 to 20 |
3,335 |
|
26.6% |
|
| |
Age
12 to 24 |
5,171 |
|
41.2% |
|
| |
Age
12 to 34 |
8,038 |
|
64.1% |
|
| |
|
|
|
|
|
| |
Age
15 to 17 |
1,023 |
|
8.2% |
|
| |
Age
15 to 20 |
2,768 |
|
22.1% |
|
| |
Age
15 to 24 |
4,604 |
|
36.7% |
|
| |
Age
15 to 34 |
7,472 |
|
59.6% |
|
| |
|
|
|
|
|
| |
Age
18 to 24 |
3,581 |
|
28.6% |
|
| |
Age
25 to 34 |
2,867 |
|
22.9% |
|
| |
Age
35 to 44 |
2,200 |
|
17.5% |
|
| |
Age
45 to 54 |
1,699 |
|
13.5% |
|
| |
Age
55+ |
605 |
|
4.8% |
|
| |
Median
Age |
28.2 |
|
|
|
| |
|
|
|
|
|
| |
HHI
$100,000+ |
2,806 |
|
22.4% |
|
| |
HHI
$75,000+ |
4,534 |
|
36.2% |
|
| |
HHI
$60,000+ |
6,059 |
|
47.3% |
|
| |
HHI
$50,000+ |
7,137 |
|
56.9% |
|
| |
Median
HHI
Source:
MRI TwelvePlus 2007
|
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|
|
|
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