MRI Spring 2014
Base: Adults 18+
Audience (000)
% Comp
  Adults
12,430
 
 
  Men
7,784
 
62.6%
 
  Women
4,646
 
37.4%
 
   
 
 
  Age 18 to 24
3,326
 
26.8%
 
  Age 25 to 34
2,892
 
23.3%
 
  Age 35 to 44
2,466
 
19.8%
 
  Age 45 to 54
2,125
 
17.1%
 
  Age 55+
1,621
 
13.0%
 
 
 
 
  Age 18 to 34
6,218
 
50.0%
 
  Age 18 to 49
9,752
 
78.5%
 
  Age 25 to 49
6,426
 
51.7%
 
  Age 25 to 54
7,483
 
60.2%
 
  Age 21+
10,729
 
86.3%
 
  Median Age
35.0
 
 
   
 
 
  HHI $150,000+
1,577
 
12.7%
 
  HHI $100,000+
3,634
 
29.2%
 
  HHI $75,000+
5,318
 
42.8%
 
  HHI $60,000+
6,704
 
53.9%
 
  HHI $50,000+
7,583
 
61.0%
 
  Median HHI
$65,294
 
 
   
 
 
  IEI $100,000+
666
 
5.4%
 
  IEI $75,000+
1,383
 
11.1%
 
  IEI $60,000+
2,119
 
17.0%
 
  IEI $50,000+
2,892
 
23.3%
 
  Median IEI
$33,616
 
 
 
 
 
  Employed
8,979
 
72.2%
 
  Professional/Managerial
3,087
 
24.8%
 
   
 
 
  Any College
7,679
 
61.8%
 
  Grad College+
3,243
 
26.1%
 
  Attending College
1,893
 
15.2%
 
           
  Single
6,207
 
49.9%
 
  Married
4,382
 
35.3%
 
  Any Children in Household
5,765
 
46.4%
 
   
 
 
  Own Home
6,435
 
51.8%
 
  Median Value of Home
$204,378
 
 
 
 
 
  White
8,929
 
71.8%
 
  Black
2,072
 
16.7%
 
  Asian
317•
 
2.6%
 
  Other
1,351
 
10.9%
 
  Spanish/Hispanic Origin
1,926
 
15.5%
 
   
 
 
  Metropolitan CBSA
11,102
 
89.3%
 
  A/B County
10,179
 
81.9%
 
  C/D County
2,251
18.1%
 
   
 
 
  Readers-Per-Copy
8.54
 
  Circulation (000)
1,433
 
 

 


*Low respondent count
Source
: MRI Spring 2013