MRI Spring 2008

MRI TwelvePlus 2007

 

MRI Spring 2008
Base: Adults 18+
Audience (000)
% Comp
  Adults
12,799
 
100%
 
  Men
7,488
 
59%
 
  Women
5,311
 
42%
 
   
 
 
  Age 18 to 24
4,032
 
32%
 
  Age 18 to 34
7,729
 
60%
 
  Age 18 to 49
11,150
 
87%
 
  Age 25 to 34
3,697
 
29%
 
  Age 25 to 49
7,118
 
56%
 
  Age 25 to 54
8,026
 
63%
 
  Median Age
30.0
 
 
   
 
 
  HHI $100,000+
3,309
 
26%
 
  HHI $75,000+
5,183
 
41%
 
  HHI $60,000+
6,775
 
53%
 
  HHI $50,000+
7,668
 
60%
 
   
 
 
  Median HHI
$63,538
 
 
  Median IEI
$31,023
 
 
   
 
 
  Employed
10,010
 
78%
 
  Professional/Managerial
2,868
 
22%
 
   
 
 
  Any College
7,737
 
61%
 
  Grad College+
3,126
 
24%
 
  Attending College
2,035
 
16%
 
           
  Single
6,953
 
54%
 
  Married
4,251
 
33%
 
  Any Kids in HH
5,784
 
45%
 
   
 
 
  White
9,489
 
74%
 
  Black
1,691
 
13%
 
  Asian
382
 
3%
 
  Other
1,437
 
11%
 
  Spanish/Hispanic Origin
1,930
 
15%
 
   
 
 
  A/B County
10,177
 
80%
 
  C/D County
2,622
20%
 

 


Source
: MRI Spring 2008

MRI TwelvePlus 2007
Base: Total Persons 12+

Audience (000)
% Comp
  Total Person 12+
12,542
 
100.0%
 
  Male
7,304
 
58.2%
 
  Female
5,238
 
41.8%
 
   
 
 
  Age 12 to 17
1,589
 
12.7%
 
  Age 12 to 20
3,335
 
26.6%
 
  Age 12 to 24
5,171
 
41.2%
 
  Age 12 to 34
8,038
 
64.1%
 
   
 
 
  Age 15 to 17
1,023
 
8.2%
 
  Age 15 to 20
2,768
 
22.1%
 
  Age 15 to 24
4,604
 
36.7%
 
  Age 15 to 34
7,472
 
59.6%
 
   
 
 
  Age 18 to 24
3,581
 
28.6%
 
  Age 25 to 34
2,867
 
22.9%
 
  Age 35 to 44
2,200
 
17.5%
 
  Age 45 to 54
1,699
 
13.5%
 
  Age 55+
605
 
4.8%
 
  Median Age
28.2
 
 
   
 
 
  HHI $100,000+
2,806
 
22.4%
 
  HHI $75,000+
4,534
 
36.2%
 
  HHI $60,000+
6,059
 
47.3%
 
  HHI $50,000+
7,137
 
56.9%
 
 

Median HHI

Source: MRI TwelvePlus 2007

 

$58,032