MRI Fall 2009

MRI TwelvePlus 2007

 

MRI Fall 2009
Base: Adults 18+
Audience (000)
% Comp
  Adults
11,942
  
100%
  
  Men
6,948
  
58%
  
  Women
4,994
  
42%
  
   
 
 
  Age 18 to 24
3,638
  
30%
  
  Age 18 to 34
7,201
  
60%
  
  Age 18 to 49
10,262
  
86%
  
  Age 25 to 49
6,624
  
55%
  
  Age 25 to 54
7,407
  
62%
  
  Median Age
31.5
  
 
 
 
 
  HHI $100,000+
3,426
  
29%
  
  HHI $75,000+
5,320
  
45%
  
  HHI $60,000+
6,793
  
57%
  
  HHI $50,000+
7,677
  
64%
  
  HHI $40,000+
8,661
  
73%
  
  HHI $30,000+
9,605
  
80%
  
  Median HHI
$68,372
  
 
  Median IEI
$33,008
  
 
 
 
 
  Employed
8,620
  
72%
  
  Professional/Managerial
2,768
  
23%
  
   
 
 
  Any College
7,517
  
63%
  
  Grad College+
3,131
  
26%
  
  Attending College
2,011
  
17%
  
           
  Single
6,177
  
52%
  
  Married
4,227
  
35%
  
  Any Children in Household
5,238
  
44%
  
   
 
 
  White
8,960
  
75%
  
  Black
1,341
  
11%
  
  Asian
237
  
2%
  
  Other
1,589
  
13%
  
  Spanish/Hispanic Origin
2,155
  
18%
  
   
 
 
  A/B County
9,521
  
80%
  
  C/D County
2,420
20%
  

 


Source: MRI Fall 2009

MRI TwelvePlus 2007
Base: Total Persons 12+

Audience (000)
% Comp
  Total Person 12+
12,542
  
100.0%
  
  Male
7,304
  
58.2%
  
  Female
5,238
  
41.8%
  
   
 
 
  Age 12 to 17
1,589
  
12.7%
  
  Age 12 to 20
3,335
  
26.6%
  
  Age 12 to 24
5,171
  
41.2%
  
  Age 12 to 34
8,038
  
64.1%
  
   
 
 
  Age 15 to 17
1,023
  
8.2%
  
  Age 15 to 20
2,768
  
22.1%
  
  Age 15 to 24
4,604
  
36.7%
  
  Age 15 to 34
7,472
  
59.6%
  
   
 
 
  Age 18 to 24
3,581
  
28.6%
  
  Age 25 to 34
2,867
  
22.9%
  
  Age 35 to 44
2,200
  
17.5%
  
  Age 45 to 54
1,699
  
13.5%
  
  Age 55+
605
  
4.8%
  
  Median Age
28.2
  
 
   
 
 
  HHI $100,000+
2,806
  
22.4%
  
  HHI $75,000+
4,534
  
36.2%
  
  HHI $60,000+
6,059
  
47.3%
  
  HHI $50,000+
7,137
  
56.9%
  
 

Median HHI

Source: MRI TwelvePlus 2007

 
$58,032