MRI Spring 2013
Base: Adults 18+
Audience (000)
% Comp
  Adults
12,411
 
 
  Men
7,365
 
59.3%
 
  Women
5,046
 
40.7%
 
   
 
 
  Age 18 to 24
3,422
 
27.6%
 
  Age 25 to 34
3,037
 
24.5%
 
  Age 35 to 44
2,105
 
17%
 
  Age 45 to 54
2,365
 
19.1%
 
  Age 55+
1,483
 
11.9%
 
 
 
 
  Age 18 to 34
6,458
 
52%
 
  Age 18 to 49
9,730
 
78.4%
 
  Age 25 to 49
6,308
 
50.8%
 
  Age 25 to 54
7,506
 
60.5%
 
  Age 21+
10,604
 
85.4%
 
  Median Age
34.2
 
 
   
 
 
  HHI $150,000+
1,722
 
13.9%
 
  HHI $100,000+
3,678
 
29.6%
 
  HHI $75,000+
5,554
 
44.8%
 
  HHI $60,000+
6,728
 
54.2%
 
  HHI $50,000+
7,630
 
61.5%
 
  Median HHI
$66,674
 
 
   
 
 
  IEI $100,000+
695
 
5.6%
 
  IEI $75,000+
1,529
 
12.3%
 
  IEI $60,000+
2,343
 
18.9%
 
  IEI $50,000+
2,955
 
23.8%
 
  Median IEI
$35,003
 
 
 
 
 
  Employed
9,107
 
73.4%
 
  Professional/Managerial
3,152
 
25.4%
 
   
 
 
  Any College
7,679
 
61.9%
 
  Grad College+
3,338
 
26.9%
 
  Attending College
1,748
 
14.1%
 
           
  Single
6,201
 
50%
 
  Married
4,406
 
35.5%
 
  Any Children in Household
5,812
 
46.8%
 
   
 
 
  Own Home
7,041
 
56.7%
 
  Median Value of Home
$206,183
 
 
 
 
 
  White
9,177
 
73.9%
 
  Black
1,745
 
14.1%
 
  Asian
222•
 
1.8%
 
  Other
1,563
 
12.6%
 
  Spanish/Hispanic Origin
2,057
 
16.6%
 
   
 
 
  Metropolitan CBSA
10,932
 
88.1%
 
  A/B County
9,872
 
79.5%
 
  C/D County
2,539
20.5%
 
   
 
 
  Readers-Per-Copy
8.51
 
  Circulation (000)
1,447
 
 

 


*Low respondent count
Source
: MRI Spring 2013