MRI Spring 2009

MRI TwelvePlus 2007

 

MRI Spring 2009
Base: Adults 18+
Audience (000)
% Comp
  Adults
12,079
  
100%
  
  Men
7,026
  
58%
  
  Women
5,053
  
42%
  
   
 
 
  Age 18 to 24
3,929
  
33%
  
  Age 18 to 34
7,191
  
60%
  
  Age 18 to 49
10,184
  
84%
  
  Age 25 to 49
6,255
  
52%
  
  Age 25 to 54
7,149
  
59%
  
  Median Age
31.1
  
 
 
 
 
  HHI $100,000+
3,769
  
31%
  
  HHI $75,000+
5,646
  
47%
  
  HHI $60,000+
7,093
  
59%
  
  HHI $50,000+
7,887
  
65%
  
  Median HHI
$70,925
  
 
  Median IEI
$34,311
  
 
 
 
 
  Employed
9,007
  
75%
  
  Professional/Managerial
3,074
  
25%
  
   
 
 
  Any College
7,527
  
62%
  
  Grad College+
3,044
  
25%
  
  Attending College
2,120
  
18%
  
           
  Single
6,284
  
52%
  
  Married
4,394
  
36%
  
  Any Children in Household
5,250
  
44%
  
   
 
 
  White
9,444
  
78%
  
  Black
1,128
  
9%
  
  Asian
182
  
2%
  
  Other
1,537
  
13%
  
  Spanish/Hispanic Origin
2,151
  
18%
  
   
 
 
  A/B County
9,488
  
79%
  
  C/D County
2,591
21%
  

 


Source: MRI Spring 2009

MRI TwelvePlus 2007
Base: Total Persons 12+

Audience (000)
% Comp
  Total Person 12+
12,542
  
100.0%
  
  Male
7,304
  
58.2%
  
  Female
5,238
  
41.8%
  
   
 
 
  Age 12 to 17
1,589
  
12.7%
  
  Age 12 to 20
3,335
  
26.6%
  
  Age 12 to 24
5,171
  
41.2%
  
  Age 12 to 34
8,038
  
64.1%
  
   
 
 
  Age 15 to 17
1,023
  
8.2%
  
  Age 15 to 20
2,768
  
22.1%
  
  Age 15 to 24
4,604
  
36.7%
  
  Age 15 to 34
7,472
  
59.6%
  
   
 
 
  Age 18 to 24
3,581
  
28.6%
  
  Age 25 to 34
2,867
  
22.9%
  
  Age 35 to 44
2,200
  
17.5%
  
  Age 45 to 54
1,699
  
13.5%
  
  Age 55+
605
  
4.8%
  
  Median Age
28.2
  
 
   
 
 
  HHI $100,000+
2,806
  
22.4%
  
  HHI $75,000+
4,534
  
36.2%
  
  HHI $60,000+
6,059
  
47.3%
  
  HHI $50,000+
7,137
  
56.9%
  
 

Median HHI

Source: MRI TwelvePlus 2007

 
$58,032