 |
MRI
Fall 2012
Base:
Adults 18+
|
Audience
(000) |
%
Comp |
| |
Adults |
11,701 |
|
|
|
| |
Men |
7,099 |
|
60.7% |
|
| |
Women |
4,602 |
|
39.3% |
|
| |
|
|
|
|
|
| |
Age
18 to 24 |
2,961 |
|
25.3% |
|
| |
Age
25 to 34 |
2,772 |
|
23.7% |
|
| |
Age
35 to 44 |
2,384 |
|
20.4% |
|
| |
Age
45 to 54 |
2,257 |
|
19.3% |
|
| |
Age
55+ |
1,327 |
|
11.3% |
|
| |
|
|
|
|
|
| |
Age
18 to 34 |
5,733 |
|
49% |
|
| |
Age
18 to 49 |
9,310 |
|
79.6% |
|
| |
Age
25 to 49 |
6,349 |
|
54.3% |
|
| |
Age
25 to 54 |
7,413 |
|
63.4% |
|
| |
Age
21+ |
10,174 |
|
86.9% |
|
| |
Median
Age |
35.5 |
|
|
|
| |
|
|
|
|
|
| |
HHI
$150,000+ |
1,276 |
|
10.9% |
|
| |
HHI
$100,000+ |
3,003 |
|
25.7% |
|
| |
HHI
$75,000+ |
4,669 |
|
39.9% |
|
| |
HHI
$60,000+ |
5,976 |
|
51.1% |
|
| |
HHI
$50,000+ |
6,883 |
|
58.8% |
|
| |
Median
HHI |
$61,446 |
|
|
|
| |
|
|
|
|
|
| |
IEI
$100,000+ |
567 |
|
4.8% |
|
| |
IEI
$75,000+ |
1,111 |
|
9.5% |
|
| |
IEI
$60,000+ |
1,770 |
|
15.1% |
|
| |
IEI
$50,000+ |
2,590 |
|
22.1% |
|
| |
Median
IEI |
$35,478 |
|
|
|
| |
|
|
|
|
|
| |
Employed |
8,257 |
|
70.6% |
|
| |
Professional/Managerial |
2,774 |
|
23.7% |
|
| |
|
|
|
|
|
| |
Any
College |
6,997 |
|
59.8% |
|
| |
Grad
College+ |
2,790 |
|
23.8% |
|
| |
Attending
College |
1,491 |
|
12.7% |
|
| |
|
|
|
|
|
| |
Single |
5,626 |
|
48.1% |
|
| |
Married |
4,383 |
|
37.5% |
|
| |
Any
Children in Household |
5,337 |
|
45.6% |
|
| |
|
|
|
|
|
| |
Own
Home |
6,637 |
|
56.7% |
|
| |
Median
Value of Home |
$189,243 |
|
|
|
| |
|
|
|
|
|
| |
White |
8,782 |
|
75.1% |
|
| |
Black |
1,547 |
|
13.2% |
|
| |
Asian |
177 |
|
1.5% |
|
| |
Other |
1,333 |
|
11.4% |
|
| |
Spanish/Hispanic
Origin |
1,664 |
|
14.2% |
|
| |
|
|
|
|
|
| |
Metropolitan
CBSA |
10,401 |
|
88.9% |
|
| |
A/B
County |
9,293 |
|
79.4% |
|
| |
C/D
County |
2,408 |
|
20.6% |
|
| |
|
|
|
|
|
| |
Readers-Per-Copy |
7.99 |
|
|
|
| |
Circulation
(000) |
1,450 |
|
|
|
|
