MRI Fall 2012
Base: Adults 18+
Audience (000)
% Comp
  Adults
11,701
 
 
  Men
7,099
 
60.7%
 
  Women
4,602
 
39.3%
 
   
 
 
  Age 18 to 24
2,961
 
25.3%
 
  Age 25 to 34
2,772
 
23.7%
 
  Age 35 to 44
2,384
 
20.4%
 
  Age 45 to 54
2,257
 
19.3%
 
  Age 55+
1,327
 
11.3%
 
 
 
 
  Age 18 to 34
5,733
 
49%
 
  Age 18 to 49
9,310
 
79.6%
 
  Age 25 to 49
6,349
 
54.3%
 
  Age 25 to 54
7,413
 
63.4%
 
  Age 21+
10,174
 
86.9%
 
  Median Age
35.5
 
 
   
 
 
  HHI $150,000+
1,276
 
10.9%
 
  HHI $100,000+
3,003
 
25.7%
 
  HHI $75,000+
4,669
 
39.9%
 
  HHI $60,000+
5,976
 
51.1%
 
  HHI $50,000+
6,883
 
58.8%
 
  Median HHI
$61,446
 
 
   
 
 
  IEI $100,000+
567
 
4.8%
 
  IEI $75,000+
1,111
 
9.5%
 
  IEI $60,000+
1,770
 
15.1%
 
  IEI $50,000+
2,590
 
22.1%
 
  Median IEI
$35,478
 
 
 
 
 
  Employed
8,257
 
70.6%
 
  Professional/Managerial
2,774
 
23.7%
 
   
 
 
  Any College
6,997
 
59.8%
 
  Grad College+
2,790
 
23.8%
 
  Attending College
1,491
 
12.7%
 
           
  Single
5,626
 
48.1%
 
  Married
4,383
 
37.5%
 
  Any Children in Household
5,337
 
45.6%
 
   
 
 
  Own Home
6,637
 
56.7%
 
  Median Value of Home
$189,243
 
 
 
 
 
  White
8,782
 
75.1%
 
  Black
1,547
 
13.2%
 
  Asian
177
 
1.5%
 
  Other
1,333
 
11.4%
 
  Spanish/Hispanic Origin
1,664
 
14.2%
 
   
 
 
  Metropolitan CBSA
10,401
 
88.9%
 
  A/B County
9,293
 
79.4%
 
  C/D County
2,408
20.6%
 
   
 
 
  Readers-Per-Copy
7.99
 
  Circulation (000)
1,450
 
 

 


*Low respondent count
Source
: MRI Fall 2012