Special Sections

Events


Rolling Stone: High Impact Units

Rolling Stone Integrated Marketing functions as a hybrid of an advertising agency, creative studio and product placement company.
The team generates Rolling Stone - centric communication programs that address the specific marketing objectives of our advertisers while staying true to the magazine’s editorial mission. The result: visually stunning in-book sections, special inserts and other advertising units.

2008 Programs


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Showtime “Dexter” Flipbook
• Strategically promotes Season 3 of Dexter in a custom eight (8) page faux magazine/flipbook off of the back cover of Rolling Stone
• Engages the reader and drives awareness of the series Dexter by creating custom content that reflects the spirit and plot themes of Dexter, but delivered in the Rolling Stone voice
• Utilizes the brand equities of Wenner Media by extending the program and creating another faux magazine/flipbook to run in our sister publication Us Weekly
• Reaches over 24 million readers between both titles

 


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Mobile 1 “Garage Retreat”
• Engages readers to the Mobile 1 brand through a multi-platform series that offers readers an inside look at notable and highly relatable personalities; centering on their garages as there beloved space through a four (4) page custom spread
• Borrows the equities of famed motocross rider Carey Hart and award-winning musician Wyclef Jean to invite us into their garages for a custom shoot with their custom cars
• Promotes program with fully integrated components that creates additional excitement for the reader through a custom Mobile 1 micro-site which includes: personal video tours of the garage, Q&A session inside their home, photo gallery, personal playlist and sweepstakes tie-in

 


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Converse/Footlocker “Music Is Whatever You Make It”
• Promotes Converse’s Chuck Taylor classics and latest styles being sold at Footlocker through a custom in-book series
• Drives awareness through three consecutive custom units beginning with a sweepstakes kick-off; second unit continuing to support the sweepstakes; third unit featuring a custom shoot with indie rock group French Kicks wearing the classic Chuck Taylor’s
• Engages readers through a sweepstakes tie-in

 


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Sprint “Rock N Roll Diary”
• Drive awareness of Sprint's partnership with Rock N Roll Diary on rollingstone.com through brand ads running adjacent to the Rock N Roll Diary edit section and a consecutive series of custom units to further promote the partnership
• Engages readers through a custom online micro-site where they can view exclusive photos, videos, podcasts, SMS alerts and interviews from the best shows this summer courtesy of Sprint
• Aligns Sprint’s new Instinct phone with Rock N Roll Diary by positioning it as the phone to own to receive all the summer’s hottest rock action

 


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Guitar Hero Aerosmith “Behind The Scenes With Aerosmith”
• Drives excitement by revealing behind the scene details of the most highly anticipated game of the year from the rock band themselves Aerosmith, through a spread custom unit
• Engages readers with an exclusive Q&A with Aerosmith
• Reinforces Guitar Hero Aerosmith game by positioning brand ads before and after the custom spread unit

 

 

 

The Rolling Stone marketing team has captivated live audiences for years, through custom events, concerts, multi-platform brand integration and added value programs; bringing the quintessential Rolling Stone experience to life.


PRIVATE CONCERTS:


RS Live: Gym Class Heroes

RS Live • The hottest Rolling Stone worthy artists performing in top venues from NYC to LA • Featuring buzz-worthy talent, each private RS LIVE concert reaches an exclusive audience of 1,000+ socially active music fans, subscribers, music industry leaders, tastemakers and press• Through custom on-site integrated executions, our brand partners have unprecedented access to key target demographics. • RS LIVE performers have included Gym Class Heroes, The Hold Steady, John Mayer, The Killers, Yeah Yeah Yeahs, and N.E.R.D among others.