|
Rolling
Stone: High Impact Units
Rolling
Stone Integrated Marketing functions as a hybrid of an
advertising agency, creative studio and product placement
company.
The team generates Rolling Stone - centric communication
programs that address the specific marketing objectives of
our advertisers while staying true to the magazine’s
editorial mission. The result: visually stunning in-book sections,
special inserts and other advertising units.
2008
Programs
| 
Click
here to enlarge
|
Showtime
“Dexter” Flipbook
•
Strategically promotes Season 3 of Dexter in a custom
eight (8) page faux magazine/flipbook off of the back
cover of Rolling Stone
• Engages the reader and drives awareness of the
series Dexter by creating custom content that reflects
the spirit and plot themes of Dexter, but delivered
in the Rolling Stone voice
• Utilizes the brand equities of Wenner Media
by extending the program and creating another faux magazine/flipbook
to run in our sister publication Us Weekly
• Reaches over 24 million readers between both
titles
|
| 
Click
here to enlarge
|
Mobile
1 “Garage Retreat”
•
Engages readers to the Mobile 1 brand through a multi-platform
series that offers readers an inside look at notable
and highly relatable personalities; centering on their
garages as there beloved space through a four (4) page
custom spread
• Borrows the equities of famed motocross rider
Carey Hart and award-winning musician Wyclef Jean to
invite us into their garages for a custom shoot with
their custom cars
• Promotes program with fully integrated components
that creates additional excitement for the reader through
a custom Mobile 1 micro-site which includes: personal
video tours of the garage, Q&A session inside their
home, photo gallery, personal playlist and sweepstakes
tie-in
|
| 
Click
here to enlarge
|
Converse/Footlocker
“Music Is Whatever You Make It”
•
Promotes Converse’s Chuck Taylor classics and
latest styles being sold at Footlocker through a custom
in-book series
• Drives awareness through three consecutive custom
units beginning with a sweepstakes kick-off; second
unit continuing to support the sweepstakes; third unit
featuring a custom shoot with indie rock group French
Kicks wearing the classic Chuck Taylor’s
• Engages readers through a sweepstakes tie-in
|
|

Click
here to enlarge
|
Sprint
“Rock N Roll Diary”
•
Drive awareness of Sprint's partnership with Rock N
Roll Diary on rollingstone.com through brand ads running
adjacent to the Rock N Roll Diary edit section and a
consecutive series of custom units to further promote
the partnership
• Engages readers through a custom online micro-site
where they can view exclusive photos, videos, podcasts,
SMS alerts and interviews from the best shows this summer
courtesy of Sprint
• Aligns Sprint’s new Instinct phone with
Rock N Roll Diary by positioning it as the phone to
own to receive all the summer’s hottest rock action
|
| 
Click
here to enlarge
|
Guitar
Hero Aerosmith “Behind The Scenes With Aerosmith”
•
Drives excitement by revealing behind the scene details
of the most highly anticipated game of the year from the
rock band themselves Aerosmith, through a spread custom
unit
• Engages readers with an exclusive Q&A with
Aerosmith
• Reinforces Guitar Hero Aerosmith game by positioning
brand ads before and after the custom spread unit |

The Rolling Stone marketing team has captivated
live audiences for years, through custom events, concerts,
multi-platform brand integration and added value programs;
bringing the quintessential Rolling Stone experience
to life.
PRIVATE CONCERTS:

RS Live: Gym Class Heroes
RS
Live • The hottest Rolling Stone worthy
artists performing in top venues from NYC to LA • Featuring
buzz-worthy talent, each private RS LIVE concert reaches
an exclusive audience of 1,000+ socially active music
fans, subscribers, music industry leaders, tastemakers
and press• Through
custom on-site integrated executions, our brand partners
have unprecedented access to key target demographics. • RS
LIVE performers have included Gym Class Heroes, The
Hold Steady, John Mayer, The Killers, Yeah Yeah Yeahs,
and N.E.R.D among others.
|