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Nexxus: “Behind-the-Scenes”
Program Overview: Us Weekly created a continuity series that followed stars and their celebrity stylists as they got ready for major award shows, using Nexxus hair care products. The customized spreads featured behind-the-scenes photos of the celebrities getting glam, and step-by-step instructions of how readers could get the red-carpet look with Nexxus products. |
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Verizon Wireless: “Your Best Look” Program Overview: Us Weekly leveraged the expertise of a celebrity fashion guru to demonstrate how to wear the season’s trends, using young celebrities as models. The custom section was brought to life via V Cast video segments available exclusively to Verizon Wireless subscribers. |
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Dove “20 Questions for 20-somethings” Program Overview: With the help of five young Hollywood twenty-somethings, Us Weekly created a continuity series of interviews that revealed all twenty-somethings— famous or not—face similar experiences and challenges during this lifestage. |
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Showtime “Dexter” Program Overview: Dexter became a celebrity in his own right by gracing the back cover and several subsequent pages of an issue of Us Weekly—thereby creating an “issue” dedicated to the conflicted killer. |
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BlackBerry “Hot Hollywood” Program Overview: Us Weekly put the BlackBerry Pearl in the hands of celebs at our annual Hot Hollywood bash and captured the interactions in a custom post-party recap unit. |
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© 2010 Us Weekly