Examples:

Nexxus: “Behind-the-Scenes”
Client Objective: Align Nexxus with the elegance and allure of the Hollywood award show scene.

Program Overview: Us Weekly created a continuity series that followed stars and their celebrity stylists as they got ready for major award shows, using Nexxus hair care products. The customized spreads featured behind-the-scenes photos of the celebrities getting glam, and step-by-step instructions of how readers could get the red-carpet look with Nexxus products.

Verizon Wireless: “Your Best Look”
Client Objective: Create exclusive content for Verizon V Cast centered on fashion/style.

Program Overview: Us Weekly leveraged the expertise of a celebrity fashion guru to demonstrate how to wear the season’s trends, using young celebrities as models.  The custom section was brought to life via V Cast video segments available exclusively to Verizon Wireless subscribers.

Dove “20 Questions for 20-somethings”
Client Objective: Connect Dove and its Go Fresh line to twenty-something young women.

Program Overview: With the help of five young Hollywood twenty-somethings, Us Weekly created a continuity series of interviews that revealed all twenty-somethings— famous or not—face similar experiences and challenges during this lifestage.

Showtime “Dexter”
Client Objective: Position the lead character of “Dexter” as a fixture in pop culture.

Program Overview: Dexter became a celebrity in his own right by gracing the back cover and several subsequent pages of an issue of Us Weekly—thereby creating an “issue” dedicated to the conflicted killer.

BlackBerry “Hot Hollywood”
Client Objective: Expose the new BlackBerry Pearl with pink henna design to celebrities at a star-studded event.

Program Overview: Us Weekly put the BlackBerry Pearl in the hands of celebs at our annual Hot Hollywood bash and captured the interactions in a custom post-party recap unit.