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.
MRI Spring 2010.
Aud (000)
% Comp
.
  Adults
13,990
100%
  Men
3,372
24%
  Women
10,618
76%
   
  Age 18 to 24
3,553
25%
  Age 25 to 34
4,447
32%
  Age 35 to 44
2,817
20%
  
  Age 45 to 54
1,968
14%
  
  Age 55+
1,205
9%
  
       

 
  Age 18 to 34
8,000
57%
  Age 18 to 49
11,940
85%
  Age 25 to 49
8,387
60%
  Age 25 to 54
9,232
66%
  Median Age
32.5
   
 
  HHI $100,000+
4,639
33%
  
  HHI $75,000+
7,106
51%
  
  HHI $60,000+
8,600
62%
  HHI $50,000+
9,608
69%
  HHI $40,000+
10,915
78%
  HHI $30,000+
11,992
86%
  Median HHI
$76,124
   
  Employed
10,036
72%
  
  Professional/Managerial
3,729
27%
  
   
 
  Any College
9,229
66%
  
  Grad College+
4,128
30%
  
  Attending College
2,189
16%
  
         
  Single
6,158
44%
  
  Married
6,304
45%
  
  Any Kids in HH
7,336
52%
  
         
  Own Home
8,662
62%
  
  Median Value of Home
$226,405
 
 
 
  White
10,321
74%
  
  Black
1,848
13%
  
  Asian
461
3%
  
  Other
1,481
11%
  
  Spanish/Hispanic Origin
2,015
14%
  
 
 
  Metropolitan CBSA
12,540
90%
  
  A/B County
11,288
81%
  
  C/D County
2,702
19%
  

Source: MRI Spring 2010

 
.
MRI Doublebase 2009.
Aud (000)
% Comp
.
  Adults
11,667
100%
  Men
3,098
27%
  Women
8,569
73%
   
  Age 18 to 24
2,894
25%
  Age 25 to 34
3,811
33%
  Age 35 to 44
2,646
23%
  
  Age 45 to 54
1,436
12%
  
  Age 55+
880
8%
  
       

 
  Age 18 to 34
6,705
58%
  Age 18 to 49
10,161
87%
  Age 25 to 49
7,267
62%
  Age 25 to 54
7,893
68%
  Median Age
32.3
   
 
  HHI $100,000+
3,806
33%
  
  HHI $75,000+
5,579
48%
  
  HHI $60,000+
6,960
60%
  HHI $50,000+
7,775
67%
  HHI $40,000+
8,792
75%
  HHI $30,000+
9,609
82%
  Median HHI
$72,234
   
  Employed
8,775
75%
  
  Professional/Managerial
3,239
28%
  
   
 
  Any College
7,962
68%
  
  Grad College+
3,623
31%
  
  Attending College
1,882
16%
  
         
  Single
4,745
41%
  
  Married
5,529
47%
  
  Any Kids in HH
5,848
50%
  
         
  Own Home
7,260
62%
  
  Median Value of Home
$251,829
 
 
 
  White
8,900
76%
  
  Black
1,370
12%
  
  Asian
398
3%
  
  Other
1,136
10%
  
  Spanish/Hispanic Origin
1,720
15%
  
 
 
  Metropolitan CBSA
10,363
89%
  
  A/B County
9,254
79%
  
  C/D County
2,413
21%
  

Source: MRI Doublebase 2009

 
.
MRI Audience Trend
Spring 2010
Fall 2009
Spring 2009
Fall 2008
Spring 2008
Fall 2007
.
  Total Audience (000)
13,990
13,310
12,072
11,461
11,238
11,793
  Male Audience (000)
3,372
3,028
3,159
3,082
3,044
3,489
  % Male
24%
23%
26%
27%
27%
30%
  Female Audience (000)
10,618
10,282
8,913
8,378
8,194
8,304
  % Female
76%
77%
74%
73%
73%
70%
  Median Age
32.5
31.8
31.9
31.4
33.0
32.9
  Median HHI
$76,124
$74,556
$73,032
$70,921
$72,035
$70,292
  
  Any College
66%
68%
69%
69%
68%
67%
  
  Readers per Copy
7.47
7.04
6.52
6.20
6.10
6.74
  

 

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