.
|
MRI
Fall 2009.
|
Aud
(000)
|
%
Comp
|
.
|
| |
Adults |
13,310 |
100% |
|
| |
Men |
3,028 |
23% |
|
| |
Women |
10,282 |
77% |
|
| |
|
|
|
|
| |
Age
18 to 24 |
3,651 |
27% |
|
| |
Age
25 to 34 |
4,204 |
32% |
|
| |
Age
35 to 44 |
2,526 |
19% |
|
| |
Age
45 to 54 |
1,812 |
14% |
|
| |
Age
55+ |
1,118 |
8% |
|
| |
|
|
|
|
| |
Age
18 to 34 |
7,855 |
59% |
|
| |
Age
18 to 49 |
11,459 |
86% |
|
| |
Age
25 to 49 |
7,808 |
59% |
|
| |
Age
25 to 54 |
8,541 |
64% |
|
| |
Median
Age |
31.8 |
|
|
| |
|
|
|
|
| |
HHI
$100,000+ |
4,165 |
31% |
|
| |
HHI
$75,000+ |
6,610 |
50% |
|
| |
HHI
$60,000+ |
8,117 |
61% |
|
| |
HHI
$50,000+ |
8,974 |
67% |
|
| |
HHI
$40,000+ |
10,224 |
77% |
|
| |
HHI
$30,000+ |
11,226 |
84% |
|
| |
Median
HHI |
$74,556 |
|
|
| |
|
|
|
|
| |
Employed |
9,673 |
73% |
|
| |
Professional/Managerial |
3,640 |
27% |
|
| |
|
|
|
|
| |
Any
College |
9,041 |
68% |
|
| |
Grad
College+ |
4,038 |
30% |
|
| |
Attending
College |
2,083 |
16% |
|
| |
|
|
|
|
| |
Single |
5,604 |
42% |
|
| |
Married |
6,160 |
46% |
|
| |
Any
Kids in HH |
6,817 |
51% |
|
| |
|
|
|
|
| |
Own
Home |
8,106 |
61% |
|
| |
Median
Value of Home |
$224,672 |
|
|
| |
|
|
|
|
| |
White |
9,941 |
75% |
|
| |
Black |
1,606 |
12% |
|
| |
Asian |
499 |
4% |
|
| |
Other |
1,456 |
11% |
|
| |
Spanish/Hispanic
Origin |
2,064 |
16% |
|
| |
|
|
|
|
| |
Metropolitan
CBSA |
12,021 |
90% |
|
| |
A/B
County |
10,769 |
81% |
|
| |
C/D
County |
2,541 |
19% |
|
Source:
MRI Fall 2009
|
.
|
MRI
Doublebase 2009.
|
Aud
(000)
|
%
Comp
|
.
|
| |
Adults |
11,667 |
100% |
|
| |
Men |
3,098 |
27% |
|
| |
Women |
8,569 |
73% |
|
| |
|
|
|
|
| |
Age
18 to 24 |
2,894 |
25% |
|
| |
Age
25 to 34 |
3,811 |
33% |
|
| |
Age
35 to 44 |
2,646 |
23% |
|
| |
Age
45 to 54 |
1,436 |
12% |
|
| |
Age
55+ |
880 |
8% |
|
| |
|
|
|
|
| |
Age
18 to 34 |
6,705 |
58% |
|
| |
Age
18 to 49 |
10,161 |
87% |
|
| |
Age
25 to 49 |
7,267 |
62% |
|
| |
Age
25 to 54 |
7,893 |
68% |
|
| |
Median
Age |
32.3 |
|
|
| |
|
|
|
|
| |
HHI
$100,000+ |
3,806 |
33% |
|
| |
HHI
$75,000+ |
5,579 |
48% |
|
| |
HHI
$60,000+ |
6,960 |
60% |
|
| |
HHI
$50,000+ |
7,775 |
67% |
|
| |
HHI
$40,000+ |
8,792 |
75% |
|
| |
HHI
$30,000+ |
9,609 |
82% |
|
| |
Median
HHI |
$72,234 |
|
|
| |
|
|
|
|
| |
Employed |
8,775 |
75% |
|
| |
Professional/Managerial |
3,239 |
28% |
|
| |
|
|
|
|
| |
Any
College |
7,962 |
68% |
|
| |
Grad
College+ |
3,623 |
31% |
|
| |
Attending
College |
1,882 |
16% |
|
| |
|
|
|
|
| |
Single |
4,745 |
41% |
|
| |
Married |
5,529 |
47% |
|
| |
Any
Kids in HH |
5,848 |
50% |
|
| |
|
|
|
|
| |
Own
Home |
7,260 |
62% |
|
| |
Median
Value of Home |
$251,829 |
|
|
| |
|
|
|
|
| |
White |
8,900 |
76% |
|
| |
Black |
1,370 |
12% |
|
| |
Asian |
398 |
3% |
|
| |
Other |
1,136 |
10% |
|
| |
Spanish/Hispanic
Origin |
1,720 |
15% |
|
| |
|
|
|
|
| |
Metropolitan
CBSA |
10,363 |
89% |
|
| |
A/B
County |
9,254 |
79% |
|
| |
C/D
County |
2,413 |
21% |
|
Source:
MRI Doublebase 2009
|
.
|
MRI
Audience Trend |
Fall
2009
|
Spring
2009
|
Fall
2008
|
Spring
2008
|
Fall
2007
|
Spring
2007
|
.
|
| |
Total
Audience (000) |
13,310 |
12,072 |
11,461 |
11,238 |
11,793 |
11,656 |
|
| |
Male
Audience (000) |
3,028 |
3,159 |
3,082 |
3,044 |
3,489 |
3,398 |
|
| |
%
Male |
23% |
26% |
27% |
27% |
30% |
29% |
|
| |
Female
Audience (000) |
10,282 |
8,913 |
8,378 |
8,194 |
8,304 |
8,258 |
|
| |
%
Female |
77% |
74% |
73% |
73% |
70% |
71% |
|
| |
Median
Age |
31.8 |
31.9 |
31.4 |
33.0 |
32.9 |
31.4 |
|
| |
Median
HHI |
$74,556
|
$73,032 |
$70,921 |
$72,035 |
$70,292 |
$64,474 |
|
| |
Any
College |
68% |
69% |
69% |
68% |
67% |
67% |
|
| |
Readers
per Copy |
7.04 |
6.52 |
6.20 |
6.10 |
6.74 |
6.88 |
|
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Us Weekly
|
|