Demographic
Profile/Adults
MRI Fall 2007
|
| |
AUD. ('000)
|
% COMP
|
INDEX (U.S.=100)
|
| Total
Audience
Women
Men
|
10,313
8,842
1,470 |
|
100.0%
85.7%
14.3% |
|
100
166
30 |
|
| Female
Principal Shoppers
|
7,656 |
|
74.2%
|
|
169 |
|
| Age
Median
Age 25-54
Age 35-49
Age 35-54
|
46.1
6,243
3,414
4,666
|
|
60.5%
33.1%
45.2%
|
|
106
111
116
|
|
Married
|
6,138
|
|
59.5%
|
|
107
|
|
| Education
Att/Grad. College+
|
6,196
|
|
60.1%
|
|
113
|
|
| Occupation
Employed
Prof'l/Mngrl
|
6,961
2,876
|
|
67.5%
27.9%
|
|
104
119
|
|
|
Household
Income
Median
Average
HHI $50,000+
HHI $75,000+
|
$58,275
$69,939
6,000
3,850
|
|
58.2%
37.3%
|
|
106
107
|
|
Indiv. Employment Income |
| Median
Average
|
$32,334
$38,554 |
|
|
|
|
|
Household
Size 4
|
1,969 |
|
19.1% |
|
110 |
|
Parents
Any Kids in Household
Kids Age 6-11 in Household
Teens-Kids Age 13-17 in
Household
|
3,676
4,369
2,240
2,126 |
|
35.6%
42.4%
21.7%
20.6% |
|
105
104
115
117 |
|
| Home
Value
Median
Average
Home Value $200,000+
Home Value $500,000+ |
$227,611
$280,736
4,001
1,139
|
|
38.8%
11.0%
|
|
105
115
|
|
Source: MRI Fall 2007
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to Top
Demographic
Profile/Women
MRI Fall 2007
|
| |
AUD. ('000)
|
% COMP
|
INDEX (U.S.=100)
|
| Total
Audience
Women
|
10,313
8,842 |
|
100.0%
85.7% |
|
100
166 |
|
| Age
Median
Age 25-54
Age 35-49
Age 35-54
|
46.4
5,355
2,938
4,041
|
|
60.6%
33.2%
45.7%
|
|
|
|
Married
|
5,261
|
|
59.5%
|
|
110
|
|
| Education
Att/Grad. College+
|
5,309
|
|
60.0%
|
|
111
|
|
| Occupation
Employed
Full Time
Prof'l/Mngrl
|
5,822
4,604
2,501
|
|
65.8%
52.1%
28.3%
|
|
113
119
123
|
|
|
Household
Income
Median
Average
HHI $50,000+
HHI $75,000+
|
$57,508
$68,610
5,115
3,220
|
|
57.9%
36.4%
|
|
112
112 |
|
| Indiv.
Employment Income
Median
Average
|
$31,144
$35,928
|
|
|
|
|
|
Household
Size 4
|
1,662 |
|
18.8% |
|
110 |
|
| Kids
in Household
Kids Age 6-11 in Household
Teens-Kids Age 13-17
in Household
|
1,909
1,778
|
|
21.6%
20.1%
|
|
109
112
|
|
| Home
Value
Median
Average
Home Value $200,000+
Home Value $500,000+ |
$222,953
$278,103
3,356
952
|
|
38.0%
10.8%
|
|
104
113
|
|
Source: MRI Fall 2007
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Reach
Readers Who Are Highly Involved With
Both The Editorial And Advertising Content |
| WEIGHT
WATCHERS |
Considerable Interest In
Advertising
34.7%
#3
|
Mean
Reading
Days
2.6
#1 |
Cut Out
Ad/Ads
4.9%
#2
|
Cut
Out/
Used
Recipes
31.6%
#4 |
Cut
Out/
Used
Coupons
7.9%
#2 |
Visited
Magazine
Website
9.4%
#1 |
Took
Any
Action
49.7%
#4 |
| Allure
Better Homes & Gardens
Bon Appetit
Cooking Light
Cosmopolitan
Country Living
Elle
Family Circle
First For Women
Fitness
Food & Wine
Glamour
Good Housekeeping
Gourmet
Harper’s Bazaar
Health
InStyle
Ladies’ Home Journal
Marie Claire
Martha Stewart Living
More
O, The Oprah Magazine
Prevention
Real Simple
Redbook
Self
Shape
Vanity Fair
Vogue
Woman’s Day
Woman’s World
|
28.3%
24.1%
28.6%
31.0%
29.0%
23.5%
27.0%
20.8%
32.1%
39.7%
31.0%
25.6%
25.2%
32.5%
25.8%
37.6%
27.0%
19.4%
21.1%
28.5%
24.4%
28.3%
32.6%
26.3%
21.4%
31.2%
30.2%
21.7%
30.2%
22.7%
22.5%
|
2.0
2.1
2.2
2.5
2.3
2.1
1.8
2.0
2.2
2.5
2.2
2.0
2.2
2.3
1.7
2.2
2.1
2.0
1.9
2.3
2.5
2.2
2.3
2.2
2.0
2.3
2.5
2.0
2.0
2.0
1.7
|
5.9%
2.8%
0.8%
2.9%
2.7%
2.0%
2.4%
2.8%
3.4%
3.4%
2.2%
2.7%
2.8%
1.4%
2.5%
3.1%
3.3%
2.5%
1.5%
1.8%
3.2%
1.7%
2.1%
3.2%
2.4%
3.8%
3.6%
2.1%
3.7%
3.3%
3.0% |
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
* |
0.4%
16.5%
45.3%
53.5%
1.4%
8.0%
0.6%
23.8%
20.9%
5.5%
28.8%
1.0%
22.7%
44.6%
0.6%
5.3%
0.9%
14.1%
0.7%
25.4%
2.7%
5.0%
5.8%
14.7%
10.5%
7.6%
6.0%
0.6%
0.7%
24.1%
22.4%
|
*
*
*
*
*
*
*
*
*
*
*
*
*
|
2.2%
4.3%
0.9%
4.2%
1.6%
1.4%
0.6%
7.3%
3.9%
0.5%
1.6%
0.6%
6.1%
1.0%
0.5%
0.7%
0.4%
5.5%
0.5%
1.0%
4.5%
1.1%
1.3%
1.3%
4.7%
1.7%
0.2%
0.7%
1.3%
8.1%
3.9%
|
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
* |
5.0%
2.4%
1.6%
2.9%
4.3%
1.6%
1.5%
1.6%
1.9%
4.5%
1.9%
2.4%
1.8%
2.0%
0.1%
3.4%
2.6%
1.1%
4.1%
6.3%
2.4%
5.7%
5.0%
4.7%
2.8%
5.3%
5.6%
0.7%
2.5%
1.9%
1.8%
|
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
* |
20.1%
30.1%
50.5%
62.7%
19.1%
21.3%
15.7%
36.1%
37.1%
32.1%
43.1%
15.5%
33.7%
51.2%
11.9%
29.5%
17.2%
24.3%
13.6%
40.9%
26.3%
22.2%
27.4%
34.1%
22.9%
28.4%
30.8%
14.0%
16.8%
36.4%
36.3%
|
*
|
Source: MRI
Fall 2007
*Projections relatively unstable, use with caution.
Ranking vs. the 31 magazines on this list. Ranking vs. all measured
magazines: Cut Out/Used Recipes - #6, Cut Out/Used Coupons -#2 &
Took Any Action - #6.
Back
to Top |
Reach
Female Readers Who Are Highly Involved With
Both The Editorial And Advertising Content |
| WEIGHT
WATCHERS |
Considerable
Interest In
Advertising
36.8%
#3 |
Mean
Reading
Days
2.6
Tie #1 |
Cut Out
Ad/Ads
5.3%
#2
|
Cut
Out/
Used
Recipes
34.0%
#4 |
Cut
Out/
Used
Coupons
8.4%
#2 |
Visited
Magazine
Website
9.8%
#1 |
Took
Any
Action
52.0%
#4 |
Allure
Better Homes & Gardens
Bon Appetit
Cooking Light
Cosmopolitan
Country Living
Elle
Family Circle
First For Women
Fitness
Food & Wine
Glamour
Good Housekeeping
Gourmet
Harper’s Bazaar
Health
InStyle
Ladies’ Home Journal
Marie Claire
Martha Stewart Living
More
O, The Oprah Magazine
Prevention
Real Simple
Redbook
Self
Shape
Vanity Fair
Vogue
Woman’s Day
Woman’s World
|
30.4%
26.0%
31.1%
33.6%
32.1%
25.7%
29.5%
22.0%
32.5%
38.7%
28.5%
27.1%
25.3%
33.3%
27.9%
39.7%
28.8%
19.9%
21.4%
30.2%
25.6%
30.3%
36.7%
29.4%
22.0%
32.4%
32.6%
24.1%
31.5%
23.6%
23.2%
|
2.1
2.2
2.2
2.5
2.3
2.2
1.8
2.0
2.2
2.5
2.0
2.1
2.2
2.3
1.7
2.3
2.1
2.0
1.9
2.3
2.5
2.3
2.4
2.3
2.0
2.3
2.6
2.1
2.0
2.0
1.7
|
6.2%
3.3%
0.7%
2.8%
3.0%
2.5%
2.7%
3.1%
3.4%
3.9%
2.9%
2.9%
3.0%
1.5%
2.9%
3.1%
3.5%
2.7%
1.6%
1.8%
3.4%
1.8%
2.5%
3.7%
2.6%
4.0%
3.9%
2.8%
3.9%
3.4%
3.1%
|
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
* |
0.4%
19.0%
48.2%
56.8%
1.6%
9.4%
0.7%
25.2%
20.9%
7.0%
32.2%
0.8%
24.2%
49.0%
0.7%
6.8%
0.9%
14.8%
0.8%
26.7%
2.9%
5.4%
6.6%
16.1%
11.3%
8.0%
6.6%
0.8%
0.8%
24.7%
23.0% |
*
*
*
*
*
*
*
*
*
*
*
*
*
*
|
2.3%
5.2%
1.0%
4.4%
1.9%
1.8%
0.4%
8.1%
4.0%
0.2%
1.4%
0.7%
6.7%
1.3%
0.5%
0.8%
0.5%
5.8%
0.6%
1.1%
4.7%
1.2%
1.4%
1.5%
5.0%
1.8%
0.2%
0.9%
1.2%
8.5%
4.1%
|
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
|
5.5%
2.6%
1.2%
2.4%
4.7%
1.3%
1.4%
1.8%
1.9%
4.4%
1.3%
2.4%
2.0%
2.1%
0.1%
3.7%
2.8%
1.2%
4.3%
6.4%
2.6%
6.1%
5.6%
5.0%
2.6%
5.6%
6.1%
0.3%
2.8%
1.9%
1.9%
|
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
* |
20.8%
33.3%
53.8%
65.0%
20.1%
23.8%
16.5%
38.4%
37.0%
34.0%
42.4%
16.0%
35.7%
55.5%
12.2%
32.6%
17.6%
25.5%
14.1%
42.5%
26.9%
23.8%
30.4%
37.1%
24.3%
29.7%
32.6%
14.1%
16.4%
37.4%
37.0%
|
*
|
Source: MRI
Fall 2007
*Projections relatively unstable, use with caution.
Ranking vs. the 31 magazines on this list. Ranking vs. all measured
magazines: Cut Out/Used Recipes - #6, Cut Out/Used Coupons - #2&
Took Any Action -#7.
Back
to Top
|
|
WEIGHT
WATCHERS RANKS #1 IN AVERAGE PAGE EXPOSURE/ADULTS |
|
|
|
|
Weight
Watchers
Advantage |
|
| |
| WEIGHT
WATCHERS
Cooking Light
Fitness
Gourmet
Shape
Cosmopolitan
Country Living
Bon Appetit
O, The Oprah Magazine
Prevention
Real Simple
Martha Stewart Living
Working Mother
Health
First For Women
InStyle
Better Homes & Gardens
Self
Good Housekeeping
Vogue
Allure
Glamour
Food & Wine
Woman’s Day
Ladies’ Home Journal
Harper’s Bazaar
Elle
Vanity Fair
Family Circle
Marie Claire
Redbook
Woman’s World
|
|
2.48
#1
2.44
2.30
2.27
2.20
2.16
2.10
1.98
1.95
1.95
1.94
1.90
1.88
1.88
1.82
1.79
1.79
1.75
1.74
1.69
1.68
1.67
1.67
1.62
1.56
1.54
1.53
1.53
1.53
1.43
1.41
1.32
|
+1.6%
+7.8%
+9.3%
+12.7%
+14.8%
+18.1%
+25.3%
+27.2%
+27.2%
+27.8%
+30.5%
+31.9%
+31.9%
+36.3%
+38.5%
+38.5%
+41.7%
+42.5%
+46.7%
+47.6%
+48.5%
+48.5%
+53.1%
+59.0%
+61.0%
+62.1%
+62.1%
+62.1%
+73.4%
+75.9%
+87.9%
|
|
Average Page Exposure:
average number of times the reader is exposed to the average page of the
average issue of the magazine.
Based On:
Adults
Source: MRI Doublebase 2007
|
WEIGHT
WATCHERS RANKS #1 IN AVERAGE PAGE EXPOSURE/WOMEN |
|
|
|
|
Weight
Watchers
Advantage |
|
| |
|
WEIGHT
WATCHERS
Cooking Light
Fitness
Cosmopolitan
Shape
Gourmet
Country Living
Real Simple
Prevention
O, The Oprah Magazine
Health
Martha Stewart Living
Bon Appetit
Better Homes & Gardens
Working Mother
InStyle
First For Women
Self
Good Housekeeping
Vogue
Glamour
Allure
Woman’s Day
Food & Wine
Ladies’ Home Journal
Family Circle
Vanity Fair
Harper’s Bazaar
Elle
Marie Claire
Redbook
Woman’s World |
|
2.67
#1
2.52
2.44
2.32
2.30
2.29
2.20
2.08
2.04
2.03
2.01
1.99
1.94
1.89
1.88
1.86
1.84
1.81
1.80
1.71
1.71
1.65
1.64
1.62
1.61
1.60
1.60
1.59
1.55
1.47
1.44
1.33
|
+6.0%
+9.4%
+15.1%
+16.1%
+16.6%
+21.4%
+28.4%
+30.9%
+31.5%
+32.8%
+34.2%
+37.6%
+41.3%
+42.0%
+43.5%
+45.1%
+47.5%
+48.3%
+56.1%
+56.1%
+61.8%
+62.8%
+64.8%
+65.8%
+66.9%
+66.9%
+67.9%
+72.3%
+81.6%
+85.4%
+100.8%
|
|
Average
Page Exposure: average number of times the reader is exposed to the average
page of the average issue of the magazine.
Based On: Women
Source: MRI Doublebase 2007
|
