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REGULAR
COLUMNS
My
WWM
Letters
In each issue we share reader’s e-mails and letters, corporate news
from WWI’s President, and a message from the Editor-in-Chief.
Seen and Heard News, research, info, how-tos, and seasonal
advice on key topics for our readers delivered in a variety of bite-size
formats. Topics include diet, health, nutrition, fitness, and behavior.
Issues A crib sheet for readers on the hot-button weight-related
topics of the day that are being debated from water cooler to cocktail
party.
My
Diet
Diet Manners Reader’s write in with
their diet questions and WWM’s celeb guests dish out the advice
with attitude and humor.
At the Office This multi-item column will employ a variety
of formats and devices to help readers cope with
the pressures of workplace dieting. We tackle the toughest office situations,
offer deskside workouts, give
mini-snack ideas, and more.
Food Diary With the help of an RD and a WW Leader we
take a sneak peek inside a real member’s food diary and use text
and visuals to map out improvements, offer tips, and dish up expert advice.
Plus: Top take-home tips for readers.
Our Choices We illustrate two takes on the same type
of meal or snack, one that’s high in POINTS and one that’s
a POINTS bargain.
My Food
Fun with Colors This visual page will
include 5-6 items of produce (some common, some unknowns and newcomers)
all grouped around a single color theme each issue (i.e. red, blue, purple)
with tips, mini-recipes, and more.
Recipe Rx A newly revamped version of our very popular
Reader Recipe Makeover column.
Cook to Cook Our food editor serves up a variety of must-know,
best-ever tips, secrets, news, and how-to’s for healthy cooks.
All About Herbs We help readers navigate the herb puzzle.
When and how to use what, herbs that deliver maximum flavor, pairing dos
and don’ts, storage tips, and how to buy with an eye on cost-savings.
Short Cuts A convenience food gets paired with 2-3 simple,
fresh ingredients and is made into a fast, healthy, meal that cuts time,
POINTS, and hassle.
Menus A complete menu plan, mini-meals, and a shopping
list for Core and Flex followers.
My Health
Diagnosis We lead readers through a member’s
medical mystery from a doctor’s point of view as he/she uncovers
what’s wrong with a particular patient.
My Story A first-person account of a member’s inspiring
struggle with a health condition plus details on how their weight loss
played a role.
My Looks
Ask the Experts In this hybrid beauty
and fashion page, our style editor’s answer readers’ most
pressing questions about looking good when they’re in transition.
Style Express We grab a niche group of members to do
mini-makeovers on each issue (new moms, 40+, men, etc). Plus, each makeover
contains a “splurge” and “steal” element in which
we highlight a product/accessory used in the makeover and give readers
a pricey and bargain option for each.
Basics We take an item every woman owns (khakis, shoes,
bag etc) and give the best tips on how to navigate it to look thinner.
To include brand details, what-to-wear-with help, sizing info, a “trend
translated” box, and more. Plus: A Reader Panel Member road-tests
our favorite pick.
My Body
Walk Talk WWM readers weigh in with the tips and tricks
that keep them walking. Will also include a longer, anchor item with an
expert’s take on walking topic of interest to our readers (i.e.
5 must-know tips for cold-weather walking).
WWM’s Ultimate Walking Challenge A yearlong progressive
walking workout; readers may be able to track progress and get supplemental
info, entry forms, and more online.
You Can Do It Various writers offer their first-person
accounts of activities (i.e. kayaking, walking, mountain climbing) that
have changed their lives and bodies for the better. Plus: Checklists and
cheat-sheets for readers looking to get started.
My Success
Loving & Losing We spotlight
members who’ve loved—and lost—together. Whether they
met at meetings, or are longtime partners who joined the Program together;
we reveal the ins and outs of taking it off in tandem.
Success Stories Spotlight on our members and the tools,
tricks, and strategies that helped them succeed. Plus, best pull-out tip
from each member’s Leader.
My Kitchen
Feature Each issue we feature a tempting
collection of our favorite recipes and stories that we know will send
readers straight to the kitchen.
Stay on Track In this yearlong recipe contest, WWM is
on the prowl for the best-ever reader-developed recipe. Each issue we
feature one (or more) of our top picks.
30-Minute Meal We help readers build a complete meal
in just 20 minutes. To include a shopping list, timesaving game plan,
and more. Excerpted from WW’s cookbook, In No Time.
Big Eats These recipes are so low in POINTS that you
can have seconds!
Something Sweet Gorgeous, mouthwatering desserts that
readers will never believe they can still enjoy.
My Recipes
Have it your way when it comes to WWM's recipes this year.
Recognizing that our readers range from “microwave only" to
true foodies, we offer a variety of targets.
My
Wellness Workbook
In this back of book wellness how-to workbook we’ll
provide readers with all the tools they need to feel great from a health
and fitness perspective.
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