Added-Value Opportunities

Weight Watchers Branded
Programs

Event Marketing Opportunities

ADDED VALUE OPPORTUNITIES

Web Source
Web Source is a special in-book promotional listing dedicated to driving traffic to advertisers' websites. As part of this program, advertisers will receive a listing that includes their logo, web address and 800 number—providing readers with direct access to each brand.

On the Watch
“On the Watch”is an in-book promotional page devoted to promotions, events and special offers from Weight Watchers Magazine and participating advertisers. “On the Watch”will run in every issue and will showcase the following:
•Community Bulletin Board: Cause-related and special events targeted to women and sponsored by Weight Watchers Magazine and participating advertisers
•Advertiser promotions and special offers
•Advertiser web address to give readers greater access to advertiser brands
•Weightwatchersmagpromo.com listing so readers can access advertiser information online

Advertisers qualifying for the program will receive a 1/6 unit on the “On the Watch”promotional page.

Bonus Space (at Publisher’s discretion)
Weight Watchers Magazine will provide advertisers with a bonus 1/3 column. Weight Watchers will design the 1/3 column to include logo, product shot and descriptive copy about the many benefits of advertiser brands.

Email Blast
Weight Watchers Magazine offers select advertisers the opportunity to reach 35,000+ opt-in subscribers via a custom email message. Advertisers may use thisopportunity to promote their brands and offer special discounts and incentives to motivated readers. Each email will include a hotlink to the advertiser’s website—further driving online traffic and sales of advertiser's products and services.

Weight Watchers Sampling Programs
Weight Watchers Magazine will deliver advertiser information/products directly into the hands of the consumers with decision-making spending power. Weight Watchers Magazine will distribute information/products at high-traffic locations nationwide or in markets of advertiser’s choice.This program, offered on a quarterly basis, is an ideal way to reach active consumers who are interested in living a healthy, well-balanced life.

Counter cards/signage, including advertiser’s logo/creative, will be prominently featured during high-traffic hours locations to announce this exclusive sampling opportunity. Venues can include the following:

How it works:
Minimum 10 locations
500 samples per location
250 brochures per location
Timing: Quarterly

**Additional fees may apply

WEIGHT WATCHERS BRANDED PROGRAMS

Premium Insert Program (PIP)
Reach the thousands of engaged members who attend Weight Watchers meetings each week via the Premium Insert Program (PIP). This program is an ideal way to reach responsive readers who are receptive to trying new products as they make healthy changes in their lifestyles.

Through PIP, advertisers can include literature about the many benefits of using their products. Weight Watchers Magazine will polybag advertiser information with a current issue of the magazine. PIP will be distributed to 150,000+ Weight Watchers members in meeting rooms nationwide.

Requirements: Materials must be sent to our St. Louis distribution center pre-paid. All printed pieces (coupons, literature, etc.) and samples are accepted at the discretion of the Publisher and supplied by advertiser. Shipping details will be provided after sample is approved.

Leader Mailer Program
Weight Watchers will distribute 20,000 gift bags to influential Weight Watchers meeting room leaders nationwide. Advertisers can select to participate in oneof the four quarterly mailings in the calendar year. This presents advertisers with an ideal opportunity to target an audience actively seeking products that will contribute to weight loss success.

As part of the program, Weight Watchers will deliver gift bags containing new educational tools, product merchandise and information from advertisers to keep leaders informed of the latest news and offerings.

Requirements: Materials must be sent to our St. Louis distribution center pre-paid. All printed pieces (coupons, literature, etc.) and samples are accepted at the discretion of the Publisher and supplied by advertiser. Shipping details will be provided after sample is approved

“Innovation” Program
Annually, Weight Watchers Magazine will distribute a special gift bag to meeting room leaders at the “Innovation Meeting”in the fourth quarter of 2008. Filled with products and information from select partners, the Leader Gift Program will enable advertisers to place literature directly into the hands of key influencers, while aligning their brands with the power of Weight Watchers.

Requirements: Requirements: Materials must be sent to our St. Louis distribution center pre-paid. All printed pieces (coupons, literature, etc.) and samplesare accepted at the discretion of the Publisher and supplied by advertiser. Shipping details will be provided after sample is approved.

Complete Food Companion Guide
This annual guide has always been a key component to the successof the Weight Watchers program—the Complete Food Companion Guide. The Complete Food Companion Guide lists the Weight Watchers POINTSvalues of more than 17,500 products found in every neighborhood supermarket.

Weight Watchers Magazine will offer advertisers the opportunity to include their creative in the Food Companion Guide, aligning advertiser brands with this essential Weight Watchers tool.

Dining Out Guide
Another component to success on the Weight Watchers program –the annual Dining Out Companion Guide. This 280+ page directory lists the Weight Watchers POINTS values for foods served at 100 popular chain restaurants and 10,000 menu items. It also contains hundreds of Core Plan foods. Designed to give Weight Watchers members better choices and greater flexibility, the Guide is a must havefor millions of women and men who are looking to lose weight, look better and feel better, as they live healthy, active lifestyles.

Situation Solved: Weight Loss Advice for Busy Lives*
Weight Watchers members lead busy, active lives. Convenient waysto simplify their lives through healthier eating habits are always welcome solutions! Populated by engaging edit, relevant information and coupons, Situation Solved provides marketers with an opportunity to access 3 million Weight Watchers members as they actively pursue a healthier and more well-balanced lifestyle.

This targeted booklet will feature a combination of pages devoted to coupons and weight-loss information for members who make the most of what life has to offer. The 2008 Situation Solved coupon booklet will be devoted to the following topics:

•AT HOME
A Real Eye-Opener: Great breakfast energizers
Refrigerator Makeovers: Foods to keep, foods to pitch, and foods that will change your life
Super Suppers: Delicious and nutritious dinners your whole family will love

•AT WORK
Snack Attack: Healthy treats to keep you motivated
Let’s Do Lunch: 5 lunch time meals guaranteed to make your co-workers jealous
Get Moving: Quick tips on squeezing exercise into your day

•ON THE GO
Eat and Run:Healthy dining options for when you’re on the road
Grab and Go: Portable snacks to keep you satisfied
Break from the Daily Grind: But not your weight-loss goals

*Additional Fees Appy

All event opportunities are subject to approval by the Publisherand are contingent upon final paging in 2008.

EVENT MARKETING OPPORTUNITIES

Susan G. Komen—Race for the Cure, 5K Walk/Run
The Susan G. Komen Foundation is a global, grassroots breast cancer movement that raises awareness, empowers people, ensures quality of care, and energizes science to find cures. As part of this effort, Weight Watchers Magazine will partner with Race for the Cure in New York City in September 2008. The New York race draws over 22,000 participants annually and generates excitement and dollars for this important cause.

As part of the sponsorship, Weight Watchers Magazine will stage and man a 10x10 tent to execute the following:

•Sampling of branded literature/premium items
•On-site signage at event
•Provide documentation of the event

*Quantities contingent upon final paging in 2008.

American Diabetes Association—Step Out to Fight Diabetes, 5K Walk
Step Out to Fight Diabetes is a national, signature fundraising event of the ADA. Since 1991, the walk has raised over $300 million toward the prevention of diabetes and the search for a cure.

This 5K walk will run along the South Street Seaport viaduct andacross the Brooklyn Bridge in October 2008. Weight Watchers Magazine will partner with Step Out to Fight Diabetes to bring increased attention to this important cause. As a co-sponsor of this event, Weight Watchers Magazine can bring advertiser brands to life via the following opportunities:

As part of the sponsorship, Weight Watchers Magazine will stage and man a 10x10 tent to execute the following:

•Sampling of branded literature/premium items
•On-site signage at event
•Provide documentation of the event

*Quantities contingent upon final paging in 2008.

All event opportunities are subject to approval by the Publisherand are contingent upon final paging in 2008.

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