WEIGHT WATCHERS MAGAZINE’S RATE BASE
CONTINUES TO GROW

Weight Watchers Magazine is 100% FULLY PAID, and not given away free at Weight Watchers meetings or with a membership. Subscription sales through Meeting Rooms, however, continue to grow, and single copies sold in the Meeting Rooms generate significant volume at very high efficiencies.

Rate Base: 2008-1,250,000


Our solid growth strategy has been achieved through traditional subscription (69%), national newsstand (31%) at places such as Barnes and Noble, Wal-Mart, Target, Safeway, Walgreens, Albertson’s, etc. and Meeting Room sales.

Weight Watchers Magazine is 100% fully paid by its readers. It is not, and never has been, given away free or with a membership in the Weight Watchers program.

Our readers are committed to changing their lifestyles by eating smarter, managing their weight, and looking and feeling better about themselves. Weight Watchers Magazine provides them with the inspiration and motivation they need to help maintain their new healthy lifestyles.

Circulation Management has recognized our circulation success, naming Weight Watchers Magazine the Gold Winner for “Magazines with Circulation between 400,000-999,999” in both the 2002 and 2003 Circulation Excellence Awards. Capell’s Circulation Report named Weight Watchers Magazine the #4 Best Circulation Performer for 2003 in what Capell’s called “the toughest circulation environment in the history of magazine publishing.” Capell’s also named Weight Watchers Magazine the 2nd Best Newsstand Performer of the last decade.



Click Here For Publisher's Statement

Click Here For Audit Report

 

 

Average Annualized Per Copy Rate On Subscriptions Sold

Basic Sub.
Price-1Yr.
(Pub. Suggested Price)

Avg.
Net Sub.
Price

# Of
Issues

Avg.
Annualized
Net Per
Copy Rate

Weight
Watchers
Advantage
 

WEIGHT WATCHERS
Food & Wine
InStyle
Real Simple
Martha Stewart Living
Every Day With Rachael Ray
O, The Oprah Magazine
Cosmopolitan
Vanity Fair
Women’s Health
Everyday Food
Vogue
Prevention
Gourmet
Cooking Light
Bon Appetit
Marie Claire
First (Formerly First For Women)
Woman’s World
Elle
Glamour
Shape
Good Housekeeping
More
Harper’s Bazaar
Health
Self
Fitness
Allure
Better Homes & Gardens
Redbook
Ladies’ Home Journal
Family Circle
Woman’s Day

  

$16.00
$37.00
$26.00
$28.95
$28.00
$24.00
$28.00
$29.97
$24.00
$16.94
$18.00
$29.95
$21.97
$20.00
$22.00
$24.00
$19.97
$19.97
$61.99
$15.00
$18.00
$24.00
$21.97
$20.00
$18.00
$16.50
$17.97
$16.97
$16.00
$22.00
$15.97
$16.97
$19.98
$15.00

$13.62
$26.12
$27.39
$22.47
$22.17
$18.06
$20.86
$21.45
$18.84
$15.30
$15.10
$17.82
$15.94
$15.84
$14.00
$14.88
$14.11
$19.72
$60.32
$13.68
$13.54
$13.19
$12.66
$10.27
$11.98
$9.83
$11.75
$11.36
$11.13
$10.20
$9.98
$8.87
$8.70
$9.69




6
12
13
12
12
10
12
13
12
10
10
12
12
12
11
12
12
17
52
12
12
12
12
10
12
10
12
12
12
12
12
12
15
17

$2.27
$2.18
$2.11
$1.87
$1.85
$1.81
$1.74
$1.65
$1.57
$1.53
$1.51
$1.49
$1.32
$1.32
$1.27
$1.24
$1.18
$1.16
$1.16
$1.14
$1.13
$1.10
$1.05
$1.03
$1.00
$0.98
$0.98
$0.95
$0.93
$0.85
$0.83
$0.74
$0.58
$0.57


4.1%
7.6%
21.4%
22.7%
25.4%
30.5%
37.6%
44.6%
48.4%
50.3%
52.3%
72.0%
72.0%
78.7%
83.1%
92.4%
95.7%
95.7%
99.1%
100.9%
106.4%
116.2%
120.4%
127.0%
131.6%
131.6%
138.9%
144.1%
167.1%
173.5%
206.8%
291.4%
298.2%



Source: ABC - 6 Months Ended 12/31/07. Data based on 12 Month Period Ending 6/30/07.