2008 National Advertising Rates
Effective January 1, 2008
Rate Card #09

Rate Base: 1,250,000




1x

3x

6x

12x

18x
B&W
Page
2/3 page
1/2 page
1/3 page

$48,230
32,125
24,115
16,065

$45,820
30,515
22,910
15,260

$43,410
28,910
21,705
14,455

$38,585
25,700
19,295
12,850

$36,175
24,095
18,090
12,045
2 Color
Page
2/3 page
1/2 page
1/3 page


58,565
39,005
29,285

19,505

55,640
37,055
27,820
18,530


52,710
35,105
26,355
17,555


46,855
31,205
23,430
15,605


43,925
29,255
21,965
14,630

4 Color
Page
2/3 page
1/2 page
1/3 page


68,900
45,890
34,450
22,945

65,455
43,595
32,730
21,800

62
,010
41,300
31,005
20,650

55,120
36,710
27,560
18,355

51
,675
34,420
25,840
17,210

Covers
Cover 2 or 3
Cover 4


68,900
82,680

65,455
78,550

62,010
74,415


55,120
66,145

51,675
62,010

Card Insert
Supplied BRC


$24,120
Frequency Discounts

3x

5%
6x

10%
12x

20%
18x

25%


All rates are gross
5th color: +10% of 4-color rate (non-commissionable)
No bleed charge.