Mental Health Matters Building a Supportive Work Environment Mental Health in the Workplace As we reflect on Mental Health Awareness Month, I can’t help but think about the frustration and issues that exist surrounding mental health and the awareness or lack thereof in today’s society and especially in the [...]
Out-of-Home Out-of-Home Advertising: How Billboards, Transit Ads, and Guerrilla Marketing Tactics are Still Relevant in the Digital Age Out-of-home (OOH) advertising is a form of advertising that reaches consumers when they are outside their homes. It can take many forms, including billboards, transit ads, and guerrilla marketing tactics. While [...]
SRDS Podcast Terminology Podcasts 101: Understanding Podcast Terminology By SRDS Podcasts have taken the world by storm in recent years. They're a great way to consume information, learn new things, and be entertained. With the rise in popularity, there has also been an increase in podcast advertising. Podcast advertising [...]
Stay Ahead of the Curve Introducing the SRDS Podcast Database for Comprehensive and Targeted Media Campaigns As the media landscape evolves and changes, SRDS is committed to helping you stay ahead of your competition by providing all the information you need to create and manage your media campaigns. Podcasts [...]
The Media Leader Spotlight: March 20-24 The Artificial Intelligence Takeover AI isn't writing our news yet...will it ever? Read more about artificial intelligence and trending media news now In this week's The Media Leader: Chat GPT is taking over headlines, artificial intelligence is taking over media, and more! [...]
The Media Leader Spotlight: March 1-7 March [Media] Madness A TikTok ban, advertising declines, and lots of ESG and DEI talk. In this week's The Media Leader: A TikTok ban and its impact on advertising, mistrust in podcast data, and lots of ESG and DEI talk. Here's a [...]
Real-World Tools for Media Research SRDS - Who Needs Access? With SRDS media services and database tools, university students and library patrons can conduct media research. The SRDS platform offers students and patrons of libraries and universities the opportunity to conduct media research and create successful marketing and [...]
Podcast Data Coming Soon to SRDS Spotify's Big Bet on Podcasts Teaching us a lesson or 'expensive marketing': what we've learned from Spotify's big bet on podcasts Feb 9 2023 | Ella Sagar Spotify is now talking more about ‘efficiency’ and less about expanding its sizeable [...]
SRDS is Part of Adwanted Group Heather Petaccio appointed as CEO of Adwanted US Please join us in congratulating Heather on this very well deserved milestone. SRDS is pleased to announce Heather Petaccio as CEO of Adwanted US. Heather, who currently serves as President of SRDS, will be [...]
Celebrating the History of SRDS 104 Years, Happy Birthday SRDS! Walter Botthof, along with Alvin "Al" Beirnes who was his secretary, formed a company with the brand name SRDQ. February 14, 2023 | by Heather Petaccio Happy Valentine’s Day and Happy Birthday to SRDS! I am proud to [...]
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