Archives from the SRDS Media Blog featuring news and insights from around the world of Advanced TV and other non-traditional forms of television viewing.
Media planning resources and news from SRDS. Find everything you need to identify, evaluate, and connect with media owners. Read tips and tricks, expert advice, and industry trends.
https://youtu.be/2eCzyGu-64A Gain fast, comprehensive understanding of consumer behaviors, media consumption, business and professional insights, predictors, and lifestyle segments. SRDS IQ is a new data and insights tool from Adwanted that includes consumer data from over 127 million households, creating over 1,500+ variables, as well as business data that combines the power of company [...]
Podcasts The Rise of Podcast Advertising The Rise of Podcast Advertising In the media industry, it seems like ways to reach your target audience change daily. This can be a challenge for advertisers who are constantly on the lookout for different channels to run effective campaigns. One channel that [...]
Streaming The Streaming Revolution is Here The Streaming Revolution The streaming wars are heating up, and linear TV is losing ground. In July 2023, streaming services accounted for a record 38.7% of total TV usage in the United States, surpassing linear TV (broadcast and cable) for the first time [...]
The Increasing Popularity of FAST Channels Are Streaming Services Reverting Back to Traditional TV Channels? Warner Bros Discovery deal with Roku, Tubi brings Warner Bros-branded free ad-supported TV (FAST) channels to their streaming services. Warner Bros Discovery recently signed an agreement with Roku and Tubi to introduce free, [...]
Still plenty of room for ‘local’ in an increasingly globalized content landscape Feb 18, 2022 | Ahmed Elkady When compared to traditional broadcasting, the streaming industry is still more volatile, argues David Mercer, Founder and Principal Analyst of Cogitans Insights. In a world where content can cross borders and achieve [...]
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